- Facebook's Beacon Settlement Attacked By Cato Institute
PolicyBlog, Wendy Davis - Monday, September 16, 2013
The libertarian organization Cato Institute is backing the Center for Class Acti ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Zoomkube Introduces Facial Recognition In Retail Stores
Online Media Daily, Laurie Sullivan - Friday, August 23, 2013
Zoomkube will introduce facial-recognition software and social media monitoring capabilities to i ...
- Context And The Humanizing Of The Brand: Our Summit Video Show Reel
Mobile Insider, Steve Smith - Thursday, August 22, 2013
As the brand marketer presentations at the Mobile Insider Summit all demonstrat ...
- Fluent Study: College Millennials Worry About Money
MAD, Steve McClellan - Monday, August 12, 2013
A new study from Boston-based Fluent suggests that college aged Millennials wor ...
- Consumer Satisfaction Up At TV Sports, News Sites And Apps
MediaDailyNews, Wayne Friedman - Friday, August 9, 2013
A new study shows that when it comes to satisfaction with digit ...
- Frugal Spending
Research Brief, Jack Loechner - Friday, August 9, 2013
According to the The Harris Poll online survey in June, 2013 ...
- Momentum Marketing
Marketing Daily, Greg Ippolito - Thursday, August 8, 2013
If you want to move people, you have to become a pa ...
- Welcome To The World Of The New Consumer
Real-Time Daily, Agathe Blanchon-Ehrsam - Thursday, August 8, 2013
Thirty-one-year-old accountant Mike is "always on." Mornings start at the gym, whe ...
- DMA Says Complaints Show Confusion About Ad Targeting
Online Media Daily, Wendy Davis - Wednesday, July 31, 2013
Consumers don't accurately distinguish between behaviorally targeted ads and other types ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- NAB, CEA Spar Over TV Viewing Stats
MediaDailyNews, David Goetzl - Tuesday, July 30, 2013
The National Association of Broadcasters reacted angrily Tuesday to a trade group ...
- Ground Your Innovation Strategy In The Shopper
Marketing Daily, - Tuesday, July 30, 2013
Threading shopper insights throughout the NPD process enables manufacturers to optimize the ...
- DAA Releases Self-Regulatory Guidance For Mobile
Marketing Daily, Karl Greenberg - Wednesday, July 24, 2013
Mobile devices give marketers a world of new opportunities for location, real-tim ...
- Mobile Triggers Early Searches For Back-to-School Sales
Online Media Daily, Laurie Sullivan - Wednesday, July 24, 2013
Consumers got an early start shopping for back-to-school stuff this year looki ...
- Seniors Making Their Digital Mark
Online Media Daily, Gavin O'Malley - Tuesday, July 23, 2013
New research shows that Americans over the age of 50 are increasing ...
- A Third Of U.S. Shoppers Showroom, Buy From Online Retailers While In Stores
Online Media Daily, Mark Walsh - Tuesday, July 23, 2013
More than half (58%) of smartphone owners, or a third of a ...
- What Marketers Can Learn From The NSA Debacle
Marketing Daily, Michael Caccavale - Tuesday, July 23, 2013
Respecting privacy and creating personalized experiences don't have to be mutually exclusiv ...
- Rubbermaid Launches New LunchBlox
Marketing Daily, Karl Greenberg - Monday, July 22, 2013
Rubbermaid is expanding its LunchBlox line with Lunchbox for Kids reusable fo ...
- Consumers Make Gut-Based Financial Decisions
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2013
A paper that appears in the June 2013 issue of the Americ ...
- 42% Of Consumers Don't Notice Retargeting
Real-Time Daily, Tyler Loechner - Thursday, July 18, 2013
Ever wondered how consumers feel about retargeting? Adroit Digital teamed up wi ...
- CPG Companies Accelerate Digital Direct
Research Brief, Jack Loechner - Friday, July 12, 2013
Despite the overall slowing of net sales growth rates in 2012, foo ...
- Dopamine or Serotonin, Millennials or Boomers
Research Brief, Jack Loechner - Thursday, July 11, 2013
According to a new Nielsen study, Boomers and Millennials exhibit vastly differe ...
- Viewers Don't Like Technologies That Track Them Watching TV
MediaDailyNews, Wayne Friedman - Monday, July 8, 2013
Consumers are uncomfortable with new technologies, where a camera or a sensi ...
- Consumer Brands Need A Localized Mobile Marketing Strategy
Marketing Daily, Jeremy Geiger - Tuesday, June 25, 2013
Today's new technologies and mobile marketing platforms integrate with retailer inventory system ...
- MEC Debuts Momentum, Communications Initiative
MediaDailyNews, Steve McClellan - Thursday, June 20, 2013
Two years in the making, WPP media shop MEC has unveiled ...
- Four Ad Tech Companies Reveal Privacy Safe Identification Tech At Cannes
Real-Time Daily, Tyler Loechner - Thursday, June 20, 2013
Wouldn't it be nice if users' privacy concerns were handled and mobi ...
- Affiliate Channels Attract Global Buying, Tailored Marketing Programs
Online Media Daily, Laurie Sullivan - Tuesday, June 18, 2013
The Internet continues to make the world smaller for affiliate marketers, b ...
- Consumer Action: Most Web Users Want Control Over Tracking
Online Media Daily, Wendy Davis - Tuesday, June 18, 2013
Most Web users have expectations about privacy that appear to be ...
- Inside The New Mainstream: How To Target Your Message Across Cultures
Marketing Daily, - Thursday, June 13, 2013
Marketers need to move beyond a traditional multicultural approach to hyper-target consume ...