- Consumer Demand For Value Places Google, Ikea As Top Brands
MediaDailyNews, Steve McClellan - Tuesday, June 11, 2013
Google is the top-ranked brand in the world among consumers, according ...
- Six Secrets Of Successful Senders
Marketing Daily, David Daniels, Mike Hillyer - Monday, June 10, 2013
Email marketing programs succeed when all aspects of mailing are optimized f ...
- Play The Long Game: Unify Your Users
Marketing Daily, Neil Capel - Tuesday, June 4, 2013
Play the long game. Make every interaction users have with your bra ...
- Walmart Can Do Better With Hispanic Shoppers
Marketing Daily, Roberto Siewczynski - Friday, May 31, 2013
The Hispanic shopper who goes to Walmart goes for the value ...
- Emerging Behaviors Drive Purchase Path; Amazon Always In Mix
Online Media Daily, Laurie Sullivan - Thursday, May 30, 2013
Amazon built its dominance on versatility. Now a study on purchase pat ...
- The Carrot And The Stick And The Chicken And The Egg
Garfield at Large, Bob Garfield - Wednesday, May 29, 2013
Carrotmob.org, a movement of do-gooders who have genetically modified the consumer boyco ...
- Why Marketers Need To Think 'Audience First'
Marketing Daily, Paul Alfieri - Tuesday, May 28, 2013
Today, our customers move fluidly across platforms. The key for marketers ...
- Staking Your Category Claim
Marketing Daily, Laura Patterson - Thursday, May 23, 2013
Understanding customers' needs, wants, and buying process in a category helps markete ...
- Showrooming Overhyped, Mobile Key To Shopping Purchases
Online Media Daily, Laurie Sullivan - Wednesday, May 22, 2013
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblow ...
- The Whole Story - Homes and Gardens (and Media)
MediaDailyNews, Mike Bloxham - Thursday, May 16, 2013
With weekends accounting for so much home-improvement business, it becomes critical ...
- Mother's Day Hangover
Email Insider, David Baker - Monday, May 13, 2013
Post-Mother's Day, and we made it through. While not quite the holid ...
- Real-Time With DataXu's Catanzaro On The Inaugural Consumer Index Report
RTBlog, Tyler Loechner - Monday, May 6, 2013
Programmatic marketing solutions provider DataXu today released its Consumer Index, a n ...
- Forget e-, m-, s-, f-, and t-: Introducing i- [infinite] Commerce
Real-Time Daily, Joe Lozito - Friday, May 3, 2013
Instead of creating destination sites, we now create an experience platform th ...
- Emotion Rules: But I Just Need It To Work
Marketing Daily, Teresa Liu - Tuesday, April 30, 2013
Has emotional branding become so much of a focus these days th ...
- Easing Pain In The Consumer Journey
Marketing Daily, Michael Caccavale - Friday, April 26, 2013
With ever-increasing platforms to manage, marketers are challenged to reach ever-changing person ...
- Brands Should Get Consumers To Speak Their Language
Marketing Daily, John Nugent - Wednesday, April 17, 2013
Some brands have a language all their own -- which can transce ...
- 4 Ways To Run An Effective Incentives Program On A Budget
Marketing Daily, Ranjith Kumaran - Friday, April 5, 2013
Even companies with the smallest of marketing budgets can develop incentives progra ...
- Air New Zealand Gives Focus Group High-Altitude 'Premier'
MediaDailyNews, Steve McClellan - Wednesday, April 3, 2013
Air New Zealand is taking its focus-group approach to new heights. ...
- Brands With 'Cultural Vibrancy,' Like Google At No. 1, Grab Public Excitement
MediaDailyNews, Steve McClellan - Friday, March 22, 2013
Technology brands are making the most powerful connections with consumers. The "cultur ...
- Optimizing For The Last Impression
Marketing Daily, Nick Francis - Friday, March 22, 2013
Every business has last impressions with customers. Thinking about the company's self-interes ...
- ARF Taps Former General Mills Research Czar Fuguitt As New Chief, First Woman To Hold The Job
MediaDailyNews, Joe Mandese - Monday, March 18, 2013
During the opening session of this year's Re:think conference, Gayle Fuguitt wi ...
- Mobile Shoppers Prefer Retailer Web Sites To Apps
MoBlog, Steve Smith - Monday, March 18, 2013
A new study from Siteworx shows that 65.7% of people surveyed pref ...
- 'Plural' Generation Presents Unique Challenges For Marketers
Online Media Daily, Gavin O'Malley - Thursday, March 14, 2013
"Plurals" -- or those born since 1997 -- are highly optimistic, b ...
- Sen. Franken Blasts Euclid For Tracking Smartphone Users In Stores
Online Media Daily, Wendy Davis - Wednesday, March 13, 2013
A lawmaker is slamming Euclid Analytics for tracking people's physical whereabouts v ...
- Consumers Favor Trad Online Vs. Social Media For Shopping Info
Online Media Daily, Gavin O'Malley - Thursday, March 7, 2013
Despite all the hype around social media, consumers remain more likely ...
- Ford First With Spotify
Marketing Daily, Karl Greenberg - Tuesday, February 26, 2013
The company says Spotify's built-in social sharing capabilities work in cars. Wh ...
- Goodyear Rolls Into Daytona Beach
Raw, Karl Greenberg - Friday, February 22, 2013
Goodyear is racing into Daytona Beach this weekend for the Datyona 50 ...
- Your Customers Are Your Brand Experience
Marketing Daily, Ingrid Froelich - Thursday, February 21, 2013
Brand experience -- your customers' perceptions of their interaction with you ...
- Study: Google, Facebook, Walmart Fill Consumer Needs
Marketing Daily, Karl Greenberg - Tuesday, February 12, 2013
Dawn Lerman, executive director of the Center for Positive Marketing at Fordh ...
- Honda Does Social Gaming Campaign With Grammys
Marketing Daily, Karl Greenberg - Thursday, February 7, 2013
Timed with the Grammys this weekend, Honda is launching a mobile soci ...