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37.5 Million Brand Advocates Among Us

A study released Monday from Needle estimates the number of U.S. adults fitting the description of brand advocate at 37.5 million. How many love your brand? Misconceptions on what makes a brand advocate prompted the company to create a solid definition. The study attempts to clearly define the potential and power of advocates, who are they and what motivates them. Genuine brand advocates are passionate about the brands, the products, and giving advice about their services. One thing to remember -- a brand advocate puts their reputation on the line with friends, family and others who read any online posts or comments.

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