- Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
MAD, Fern Siegel - Friday, May 3, 2024
Cover Corp. has created a community for VTubers, while aligning with t ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- Meta To Pay High-Profile Creators To Post In Threads
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Meta is offering influencers and high-profile creators $5,000 to post on Thread ...
- Microsoft Launches Its Smallest AI Model
MediaDailyNews, Laurie Sullivan - Tuesday, April 23, 2024
Microsoft says the mini AI model can outperform models twice its si ...
- CNET Co-Founder Moves Into AI Voice Content Creation
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 23, 2024
CNET co-founder Shelby Bonnie has created a video production service that us ...
- LinkedIn Testing Premium Company Pages With AI-Driven Content
MediaDailyNews, Colin Kirkland - Wednesday, April 17, 2024
LinkedIn has begun testing Premium Company Pages, which offer small and medium-siz ...
- Yahoo Finance Expands Content For Investors, Advertisers Too
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
A Yahoo Finance premium service will launch Monday with new content a ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- YouTube Rolls Out Shopping Tools To Boost In-Stream Commerce
MediaDailyNews, Colin Kirkland - Wednesday, April 10, 2024
YouTube is unveiling in-stream shopping tools to facilitate new ways for creato ...
- Creators To Get Their Own Three-Day Forum At Cannes Lions Festival
Mediapsssst, Richard Whitman - Tuesday, April 9, 2024
Called Lions Creators, it will take place June 18-20 and will inclu ...
- YouTube CEO Warns OpenAI Against Using Its Data
MediaDailyNews, Laurie Sullivan - Friday, April 5, 2024
YouTube CEO Neal Mohan doesn't know whether OpenAI has used the company ...
- Reddit Leans Into AI With New Ad Creation Tools
MediaDailyNews, Colin Kirkland - Friday, March 29, 2024
Reddit has released a new ad copy chatbot that creates AI-generated headline ...
- Marissa Mayer Capitalizes On Mundane To Drive AI Photo-Sharing App
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Demonstrating how AI can benefit all types of businesses, former Google ex ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- Spotify Rolls Out Educational Video Programming In UK
MediaDailyNews, Colin Kirkland - Monday, March 25, 2024
Spotify is expanding its focus beyond music streaming, podcasts and audiobooks ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Users Now Able To Build Lego Games In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, March 20, 2024
Fortnite users can now design and create their own templates and Lego-brand ...
- Roblox Updates Creator Fund To Include More Game Makers, Build Content
MediaDailyNews, Colin Kirkland - Tuesday, March 19, 2024
Roblox is updating its $35 million Creator Fund to include more game-make ...
- YouTube Enforces AI-Generated Video Labels For Creators
MediaDailyNews, Colin Kirkland - Monday, March 18, 2024
To enforce transparency around what users see, YouTube is now requiring creato ...
- TikTok Tries To Prove Its Worth To U.S. Economy
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
This week, TikTok released a feature that allows creators to track trendi ...
- AI Clickbait: How Google Intends To Kill It
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 6, 2024
Google has announced updates and changes to its spam policy designed ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- Google Upgrades Performance Max With Gemini AI Model
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
Google said Thursday it plans to integrate Gemini generative AI models in ...
- YouTube Revamps Creator Channel Pages For TV App
Television News Daily, Colin Kirkland - Tuesday, February 20, 2024
The new design for creators' channel pages is an effort to moderni ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- X To Match Brands With Selected Content Creators Through New Ad Option
MediaDailyNews, Colin Kirkland - Wednesday, February 14, 2024
X's new ad option will pair brands with pre-selected video creators, pa ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- Google Increases Revenue For Publishers, Support For YouTube Creators
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 14, 2024
Google is giving greater focus and consideration to publishers and partners bas ...
- Spotify Prioritizes Native Podcast Creation, Sunsets Beloved Podcasting Tools
MediaDailyNews, Colin Kirkland - Monday, February 12, 2024
The partnership with video and podcast recording platform Riverside will allow podcaste ...