- Targeted Or Random; How Do You Like Your Ads?
Research Brief, Jack Loechner - Wednesday, May 8, 2013
According to a new study by Zogby Analytics for the Digital Advertisi ...
- Electus Invests In Hud:sun Media, Expands Programming Collaboration
MediaDailyNews, Erik Sass - Monday, May 6, 2013
Electus, a multimedia studio owned by IAC, has taken a stake ...
- Moonves: Aereo Receives Too Much Attention, CBS Upbeat About Upfront
MediaDailyNews, David Goetzl - Monday, May 6, 2013
CBS CEO Leslie Moonves says Aereo may prompt CBS to move ...
- Marketing Funnel Lexicon: Mid-Funnel Programs
Marketing Daily, David Karel - Monday, May 6, 2013
Mid-funnel programs are truly the glue that help you begin to t ...
- General Electric Goes 'Wonderground' On BuzzFeed
Marketing Daily, Karl Greenberg - Friday, May 3, 2013
General Electric is using the content channel as a launch pad f ...
- Scotts LawnService: What Will The Neighbors Think?
Marketing Daily, Karl Greenberg - Thursday, May 2, 2013
"The Opinions Next Door" includes a series of online videos running ...
- Maximize Content: Search, Social, Syndication
Online Media Daily, Oliver Wellington - Friday, May 3, 2013
In today's complex digital landscape, a solid content strategy won't see succe ...
- Click To Call On Mobile Becoming A Disruptive Technology
SearchBlog, Laurie Sullivan - Friday, May 3, 2013
Content, personalization, and testing have emerged as important strategies for search markete ...
- Netflix, Amazon Could Impact Original Content Ecosystem
TVBlog, David Goetzl - Friday, May 3, 2013
Netflix or Amazon may produce some original hits, but upend the tradition ...
- Caregiver Content Is A Win-Win-Win
Marketing: Health, Daniella Koren - Wednesday, May 1, 2013
The caregiver has become a primary target audience for healthcare marketers, especial ...