- O&M: Its Stake In PennyWise Is Not Pound Foolish
MAD, Steve McClellan - Friday, September 13, 2013
WPP's Ogilvy & Mather has agreed to acquire a majority stake ...
- Consumer Engagement Linked To Ad Memory, Sales
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2013
Strong viewer engagement with a TV program is closely correlated with t ...
- In The Thick Of Instagram, Vine Videos
SearchBlog, Laurie Sullivan - Friday, September 13, 2013
Think of short-form social videos produced in platforms like Instagram and Vi ...
- iAcquire Hires Content Specialist
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 12, 2013
Search agency iAcquire has appointed Anita Malik to director of content operatio ...
- KBS+P Hires Content Editor As Agencies Continue To Encroach On Publishers' Turf
Mediapsssst, Richard Whitman - Thursday, September 12, 2013
Also, Jacob Tyler Group buys its way inside The Beltway and Ste ...
- Outbrain Names Davison CFO
Online Media Daily, Gavin O'Malley - Tuesday, September 10, 2013
Setting off a series of IPO rumors, the native ad specialists ...
- Flash Ad Takeovers Drive 55% Of Consumers Away
Online Media Daily, Tyler Loechner - Tuesday, September 10, 2013
Adblade, a content-style ad network, commissioned a study carried out by resear ...
- Vimeo Adds Pricing Options, Other Features
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 10, 2013
Vimeo is adding several new features to its direct distribution platform, Vim ...
- InboundWriter Predicts Whether Content Drives Measurable Results
Online Media Daily, Laurie Sullivan - Tuesday, September 10, 2013
The battle to predict whether content will drive measurable, financial metrics continu ...
- Trapit Unveils Content Marketing Platform
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
Trapit today announced the launch of a content marketing platform dubbed t ...
- Jimmy Kimmel Pranks The World With Twerk Video
TVBlog, Ed Martin - Tuesday, September 10, 2013
All people are talking about today is ABC's "Jimmy Kimmel Live" ...
- The Programmatic Post: How Jeff Bezos Will Change The Newspaper
Real-Time Daily, Ben Plomion - Monday, September 9, 2013
What, specifically, will Bezos change at "The Washington Post?" What Bezos c ...
- Movie Marketing: Content Is Critical
MAD, Jeffrey K. Rohrs - Friday, September 6, 2013
Leverage your product's strengths and provide content that your target audience c ...
- Engaging Consumers In A Multi-Screen World
Marketing Daily, Shrikant Latkar - Friday, September 6, 2013
As the popularity of multi-screening grows, it will be crucial for markete ...
- How National Brands Can Think Local About Search, Content
SearchBlog, Laurie Sullivan - Friday, September 6, 2013
National brands must learn how to build a regular stream of conte ...
- Developing Trust Through Content May Take Time
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 4, 2013
Allison Banko looks at how how a management company supporting other business ...
- Industry Groups Work Toward Content Identification Standard
MediaDailyNews, David Goetzl - Tuesday, September 3, 2013
The Coalition for Innovative Media Measurement and Society of Motion Picture a ...
- Networking the Natives
Data and Targeting Insider, Steve Smith - Tuesday, September 3, 2013
Content marketing is meeting up with the massive distribution mechanisms, targeting a ...