- Game On! Game Show Network, Sony Make Upfront Pitches
TVBlog, Adam Buckman - Wednesday, March 29, 2023
Game Show Network has announced four new game shows, including one ...
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Misfits Gaming Group has announced the formation of a new Roblox med ...
- TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
TV Watch, Wayne Friedman - Tuesday, March 28, 2023
There is rampant speculation that streaming TV/movie production, which has soared ...
- Scripted Commands 90% Share Of SVOD Content Spend
Digital News Daily, Karlene Lukovitz - Monday, March 27, 2023
However, spend on more economical unscripted content is on the rise. ...
- Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
Mediapsssst, Richard Whitman - Friday, March 24, 2023
The main idea is to explore content development utilizing NFTs and t ...
- Webinar Engagement Rose Last Year, Attendees Signed Up Earlier Than In 2021
Email Marketing Daily, Ray Schultz - Friday, March 24, 2023
Engagement for webinars is increasing, and has returned to pre-pandemic levels, ON ...
- Congress Grills TikTok CEO On Privacy, Content Moderation
PolicyBlog, Wendy Davis - Thursday, March 23, 2023
"Americans' data is not safe, and Big Tech is doing nothing ...
- Publishers To Seek Compensation For AI-Generated Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2023
Media execs want compensation for use of their content when served ...
- Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
TV Watch, Wayne Friedman - Wednesday, March 22, 2023
Fox News Media wants us to know that 40% of its overa ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Meta Launches Paid Verification On Instagram, Facebook In U.S.
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
Meta Verified is now being rolled out to U.S. Instagram and Facebo ...
- TikTok Announces Partnership With Major League Soccer
Digital News Daily, Colin Kirkland - Friday, March 17, 2023
The multiyear partnership with Major League Soccer offers TikTok users exclusive conten ...
- Website Subscribers Want Low Prices Above All Else: Study
Publishers Daily, Ray Schultz - Sunday, March 19, 2023
But some feel that no content is worth paying for, YouGov repo ...
- Twitter Urges Court To Reject Trump Claims Over Suspension
Digital News Daily, Wendy Davis - Thursday, March 16, 2023
Former president Donald Trump has no valid claim that his First Amendme ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 16, 2023
All impressions running on GumGum's ad exchange will now have enhanced bra ...
- Three Seasons Of Any TV Show Is Enough - Just Ask Streaming Users
TV Watch, Wayne Friedman - Friday, March 17, 2023
Consumers seem to want shorter TV series -- to move on ...
- Harder Times Shift Advertiser Focus From Harmful Content To Performance
MediaDailyNews, Joe Mandese - Tuesday, March 14, 2023
"My feeling is it's a blip and we'll see that stabilize ...
- Local TV Stations' Future Memories: Just Streaming, Forget 'Retransmission'
TV Watch, Wayne Friedman - Tuesday, March 14, 2023
Networks say affiliates have a choice: let networks negotiate carriage/retransmission deals ...
- Video Varoom: Brands Are Spending More On This Form Of Content
Email Insider, Ray Schultz - Monday, March 13, 2023
Video delivers the best ROI, and most firms are using it ...
- Shorter-Length Videos Are More Likely To Engage Viewers
Research Intelligencer, Robert Williams - Monday, March 13, 2023
Only 16% of viewers of online video stick with content that ...
- Streamers: Hit Shows, Franchises Stand In For Brand Identity In Viewers' Minds
Digital News Daily, Karlene Lukovitz - Thursday, March 9, 2023
Nearly all consumers recognize the big streamer brands, but relatively few wou ...
- Movie Theaters Want More Films - Are Streamer Cuts On The Horizon?
TV Watch, Wayne Friedman - Friday, March 10, 2023
Analysts believe a full box-office recovery won't happen until next year o ...
- Dentsu Acquires Global Production Powerhouse TAG Worldwide
MAD, Steve McClellan - Wednesday, March 8, 2023
The production house will remain based in London under its existing bra ...
- Paramount Touts 'Popular Is Paramount' Campaign
Television News Daily, Wayne Friedman - Wednesday, March 8, 2023
The brand image/trade campaign "Popular is Paramount" highlights content production and t ...
- CafeMedia Hires Two Former Dotdash Meredith Execs
Publishers Daily, Ray Schultz - Tuesday, March 7, 2023
Marla Newman and MaryRay Lombardo are joining CafeMedia in top sales positi ...
- You Bought The T-Shirt, Now See The 'Stranger Things' Play
Digital News Daily, Karlene Lukovitz - Thursday, March 2, 2023
Netflix is breaking new ground for streaming service extensions, again. ...
- Pro Sports And Media Dominate Social Post Volume, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Media drives an average of 334 social engagements per day, Sprout Soci ...
- Middle-Most Message: Where To Put CTAs In Videos
Email Insider, Ray Schultz - Wednesday, March 1, 2023
Email capture forms have been creeping from the front to the midd ...
- Folloze Launches ChatGPT Tool For B2B Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 28, 2023
The new offering allows B2B brands to create content for every digit ...
- CNET Retools Its AI Content Process
Publishers Daily, Ray Schultz - Sunday, February 26, 2023
An earlier test resulted in factual errors in AI-generated articles. ...