Bloomberg Media has
reached an agreement with YouTube TV to bring Bloomberg Television and Bloomberg Originals to YouTube’s Live TV streaming service.
As part of the
arrangement, which started on Tuesday, the Bloomberg TV+ (BTV+) and Bloomberg Originals channel streams will be part of the YouTube TV base plan.
Included are coverage of breaking
business and financial news and original series and documentaries. This is the first such distribution agreement for BTV+ and Bloomberg originals.
“More than
sixty million people on average watch Bloomberg programming monthly, and adding YouTube TV’s subscribers to our audience of business leaders is a big step toward continued growth,”
says Roman Mackiewicz, chief information officer at Bloomberg Media, in a statement. “Viewers are navigating the rapid shifts in markets, geopolitics and technology every day, and this
agreement helps us reach them on another innovative platform, to guide their most important work and personal wealth decisions.”
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Bloomberg TV features such daily news shows as
"Surveillance," "Open Interest," its recently relaunched "Bloomberg Tech" show, "Balance of Power," "The Close," Horizons: Middle East and Africa," "Insight with
Haslinda Amin," "The Pulse with Francine Lacqua," "The China Show" and "Wall Street Week."
Bloomberg increased its average monthly cross-platform
linear, streaming and digital video audience by 16% YoY through the first half of 2025. The hours-watched jumped by 34%.
“Through this partnership, YouTube TV
subscribers now have access to Bloomberg TV’s high quality business coverage to help them stay up to date and informed,” says Paul Snow, head of media partnerships at YouTube.