- Netflix Kicks Up Sports Content With FIFA Women's World Cup Deal
Television News Daily, Wayne Friedman - Friday, December 20, 2024
The agreement gives Netflix exclusive rights to the 2027 and 2031 eve ...
- CMOs' Cold Shoulder For Email: Other Channels Provide More Value
Email Insider, Ray Schultz - Thursday, December 19, 2024
The leading content sources are traditional media like 'The Wall Street Journ ...
- X Expands Exclusive Content Partnership With NBA
MediaDailyNews, Colin Kirkland - Wednesday, December 18, 2024
X has extended its partnership with the NBA, promising new experiences f ...
- Sen. McConnell Sides Against TikTok In Battle Over Ban
MediaDailyNews, Wendy Davis - Wednesday, December 18, 2024
"The goal of the Foreign Adversaries Act is to further the high ...
- Snapchat Brings Spotlight Videos To 'Stories' Rev-Share Program
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Snapchat says the program now places ads within a creator's Stories ...
- Tech Stack Pileup: Email Platforms Are Only One Of Many Content Tools
Email Insider, Ray Schultz - Thursday, December 12, 2024
Over a third of firms have email platforms in their crowded conte ...
- TikTok Aims To Bring New Voices To Aston Martin's F1 Racing Team
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
Aston Martin's Formula One racing team is partnering with TikTok to dri ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- The TV Streaming Veto: It Only Takes One
TV Watch, Wayne Friedman - Thursday, December 12, 2024
"What you really need in the household is one objector - somebo ...
- Hearst Media Production Group To Create Content For The Dabl Network
Publishers Daily, Ray Schultz - Tuesday, December 10, 2024
The programming will appear on Sunday mornings, starting in January. ...
- Content Churn: Creatives Are Being Urged To Do More With Less
Publishing Insider, Ray Schultz - Tuesday, December 10, 2024
Almost a fifth expect budget cuts, and only a fourth feel th ...
- Court Upholds Law Banning TikTok Unless It's Sold
MediaDailyNews, Wendy Davis - Friday, December 6, 2024
Rejecting arguments that a TikTok ban violates the First Amendment, a feder ...
- OpenAI And Future Sign Content Usage Deal
Publishers Daily, Ray Schultz - Thursday, December 5, 2024
ChatGPT users will be able to access content from specialist publishing fi ...
- Meta: Election Integrity Enforcement Went Too Far, 'Error Rates Are Too High'
MediaDailyNews, Colin Kirkland - Wednesday, December 4, 2024
Meta admits to errors that inhibit free expression across its family ...
- AWS, Google Use AI For A New Spin On Searchable Video Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 3, 2024
Twelve Labs, a GAI startup working with AWS, developed technology that mak ...
- Google Searches, Android Have Become Bigger Targets For Malvertising
Performance Marketing Insider, Laurie Sullivan - Monday, December 2, 2024
Tech support scammers last month targeted eBay customers through fraudulent Google ad ...
- Legacy TV Media Slips, But Maintains High Q3 Consumer 'Demand' Measures
Advanced TV Insider, Wayne Friedman - Wednesday, November 27, 2024
Netflix began producing original TV shows and movies in 2011. It n ...
- Post First, Verify Second: Content Creators Are Not Checking Their Facts, UNESCO Finds
Publishing Insider, Ray Schultz - Tuesday, November 26, 2024
UN agency launches a four-week course in how to avoid disinformation. ...
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?
TV Watch, Wayne Friedman - Wednesday, November 27, 2024
That level of deep data in terms of writing, voicing, story ar ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- X Centralizes NFL Content As In-App Sports Engagement Soars
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
X is looking to win over more professional sports fans with ...
- Survey Reveals TikTok's Influence Over Holiday Shopping Habits
MediaDailyNews, Colin Kirkland - Friday, November 22, 2024
A new survey by marketing agency MGH showcases TikTok's influence over user ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Poll: Misinformation Top Issue Undermining Trust In News
Mediapsssst, Richard Whitman - Sunday, November 17, 2024
That's according to the latest poll from Stagwell's HarrisX as part ...
- YouTube Helps Brands Better Leverage Creator Content On Shorts
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
YouTube is rolling out a suite of new ad features to he ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...