- LinkedIn Accelerates Product Development, Launches Live Streaming Events Platform
Digital News Daily, Laurie Sullivan - Tuesday, May 12, 2020
LinkedIn on Tuesday launched a live streaming events platform that combines existi ...
- Twitter Now Labeling Tweets That Have False Info, Starting With Virus Claims
Digital News Daily, Karlene Lukovitz - Tuesday, May 12, 2020
A recent Oxford study found that 60% of false info on coronavir ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TV
Digital News Daily, Laurie Sullivan - Thursday, May 7, 2020
YouTube plans to share new advertiser insights and accelerate the launch ...
- Personalization Is More About People And Process Than Tools: Analysis
Around the Net in Email, Ray Schultz - Wednesday, May 6, 2020
It doesn’t pay to use a tool-first strategy to achieve ecommerce personalizatio ...
- By One Key Measure, Ad Industry Returns To Normal: Business Content Consumed
MediaDailyNews, Joe Mandese - Wednesday, May 6, 2020
Advertisers and agencies appear to be reaching the same level of conte ...
- Content Studio, Backed By Horizon Media, Taps Influencer For Senior Role
MAD, Larissa Faw - Monday, May 4, 2020
Influencer Ben Soffer has been hired as director of influencer marketing Bl ...
- Entrepreneurial Dream Project Launches To Give Startups An Edge
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 5, 2020
Supermaker, which provides content and a community for startups and creators, h ...
- Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 4, 2020
The home page will now surface customers' questions, and businesses now ha ...
- MSG Networks Sports Taps Social, Content To Offset Declines Amidst NBA, NHL Pause
Digital News Daily, Laurie Sullivan - Monday, May 4, 2020
To offset declines, MSG Networks has supplemented game content with insights a ...
- Slumberkins: Coping And Comfort Sell Themselves Now
Brand Insider Podcast, Steve Smith - Wednesday, April 29, 2020
Slumberkins was built for this crisis, even if the founders of t ...
- Businesses Can Manage, Update Online Directories For Free As States Reopen
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 29, 2020
Uberall has released a free service that brings real-time location data a ...
- Dell Takes On TED-Like Marketing Approach To Explore The Ways Employees Work From Home
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 27, 2020
The Tech Talks series features video, content and discussions and explores t ...
- To Help Ad Industry 'Step Up,' ANA Takes Down Members-Only Wall To Exclusive Content
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
To help the entire advertising and media community through the pandemic a ...
- How Shelter-In-Place Is Impacting Local TV Markets
Research Intelligencer, Joe Mandese - Wednesday, April 22, 2020
Nielsen data shows streaming trends varied across markets, age groups and tim ...
- Searches For 'Virtual' Skyrocket As Online Media Takes On Virtual Reality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 22, 2020
The keyword "virtual" related to Mother's Day queries appeared for the fir ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
The auditor, used by clients to check that ads run near conte ...
- Australia To Require Big Platforms To Pay For News Content
Digital News Daily, Karlene Lukovitz - Monday, April 20, 2020
A draft of the mandatory conduct code, which would define which conte ...
- Health And Loan Content Sees Readership Surge In UK, Study Finds
Publishers Daily, Ray Schultz - Monday, April 20, 2020
Marketing and political topics are also popular with readers during the COVID- ...
- Linebacker Story Time: Jags Tackle the Crisis
Brand Insider Podcast, Steve Smith - Thursday, April 16, 2020
Even this early in the Covid-19 crisis, we have been hearing ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the curre ...
- COVID-19 Fatigue: Brand Emails Now More Seasonal In Approach
Email Insider, Ray Schultz - Wednesday, April 15, 2020
Open rates for COVID-19-themed emails dipped dramatically at the end of Marc ...
- Vitamix Blends A Loyalty Strategy That Rewards Engagement
Brand Insider Podcast, Steve Smith - Friday, April 10, 2020
Vitamix started a customer loyalty program not grounded in buying more stuf ...
- Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 8, 2020
Weighted images have always slowed web page-load times, but recent data poin ...
- Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 8, 2020
Social distancing makes people want to hear more from brands willing ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Quibi Launched Its Pursuit Of Consumers' Short Attention Spans
Marketing Daily - Top of the News, Thom Forbes - Monday, April 6, 2020
Quibi, the mobile-only streaming service with very brief snippets of content, mak ...
- Tiger By The Tale: In Confinement, TV Tastes Vary
TVBlog, Adam Buckman - Thursday, April 2, 2020
When it comes to finding solace or seeking distraction in TV conten ...
- Desktop Search Leading Trend In Higher Content Consumption For Most Categories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 27, 2020
Shelter-in-place mandates in the U.S. have given desktop searches a jump, especial ...
- Facebook Asks Supreme Court To Turn Away Hamas Victims
PolicyBlog, Wendy Davis - Thursday, March 26, 2020
Numerous judges have "rejected efforts to hold online service providers liable f ...
- Content Gets A Fourth Or Less Of Most Marketing Budgets, Study Finds
Marketing Daily, Ray Schultz - Wednesday, March 25, 2020
Yet brands see themselves as successful at producing content, and 50% ...