- CoreMedia Snares Funding, Hopes To Grow In North America
Email Marketing Daily, Ray Schultz - Wednesday, November 6, 2019
Hamburg-based CoreMedia helps firms deliver product information across channels, the company s ...
- Synchronoss Technologies Teams Up With WeAre8 To Support Mobile Content Campaigns
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The partnership with WeAre8 will help clients create personalized messaging, Synchronoss s ...
- Horoscope.com Inc Names Stephanie Powell Head Of Content
Publishers Daily, Sara Guaglione - Tuesday, October 29, 2019
The astrology media company, which publishes Astrology.com and Horoscope.com, reaches 15 milli ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Global B2B Firms Say It's Tough Producing Content
Marketing Daily, Ray Schultz - Friday, October 25, 2019
Many B2B teams find it challenging when entering new markets or channel ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Sports Rights Spending Soars
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
Spending on global sports rights has doubled over the past six yea ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enab ...
- Why TV Sports Programming Matters So Much To Networks
TV Watch, Wayne Friedman - Thursday, October 17, 2019
Monetizing sports programming though advertising and/or subscription fees will continue to ...
- Creating Mega Fans: Social Influence Declines As Fans Age
Digital News Daily, Laurie Sullivan - Thursday, October 10, 2019
Discovery, emotional investment, and evangelism comprise 75% of the fan market a ...
- Content: A Tougher, Even More Crucial, Challenge Than Metrics
Video Insider, Karlene Lukovitz - Tuesday, October 8, 2019
Facebook's proposed $40 million settlement and advertiser pressures may help ensure great ...
- Marfeel Reduces Ad Load Times To 2.4 Seconds On iOS Mobile Devices
Digital News Daily, Laurie Sullivan - Wednesday, October 2, 2019
The technology aims to reduce publisher viewability obstacles by 66% for displ ...
- Survey: Over 33% Of B2Bs To Invest In Personalized Content In 2020
MediaDailyNews, Melynda Fuller - Tuesday, October 1, 2019
As B2Bs compete with more convenient and aggressive consumer-focused experiences, they ha ...
- TBS' 'Miracle Workers' Pulls Out The Stops On Social
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
It spread heavenly love across all of its social channels with thoughtf ...
- WeWork's Conductor To Keep Its Plan To Spin Off From Parent
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 1, 2019
Reports suggest the We Company will try to sell three companies ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live w ...
- Using Social Proof In Your Email Marketing
Around the Net in Email, Ray Schultz - Friday, September 27, 2019
Online retailers possess a lot of content that can be used f ...
- BrightTALK Debuts B2B Intent Tool
Email Marketing Daily, Ray Schultz - Friday, September 27, 2019
Brands can gauge intent and buying interest based on viewing and pri ...
- Google Not Required To Censor Search Results Worldwide, EU Says
Digital News Daily, Wendy Davis - Tuesday, September 24, 2019
In a victory for Google, Europe's highest court has ruled that t ...
- Verizon Media Creates 2020 Election Coverage Content Hub
Publishers Daily, Sara Guaglione - Tuesday, September 24, 2019
"Election 2020" launched today, to coincide with National Voter Registration Day, promot ...
- Twitter Next Expands Brand Strategy Team, Adds Data And Content Specialists
Digital News Daily, Gavin O'Malley - Monday, September 23, 2019
In addition to campaign and content strategy services and brand voice consultation ...
- Q&A With Conde Nast Entertainment's Friedrich
MediaPost Connect, Nina Lentini - Tuesday, September 24, 2019
Kathryn Friedrich, EVP, GM of Operations, will keynote a speech on "Page-to-Scree ...
- Facebook Urges Judge To Dismiss Russian 'News' Company's Censorship Claims -- Again
Digital News Daily, Wendy Davis - Tuesday, September 17, 2019
The Russian company Federal Agency of News has no grounds to revi ...
- Content Hurdles Frustrate B2B Marketers: Study
Email Marketing Daily, Ray Schultz - Tuesday, September 17, 2019
Personalization is the biggest challenge, and many firms don't have enough conten ...
- Email Thrills SMBs: Most Are Using It To Send Content
Email Insider, Ray Schultz - Friday, September 13, 2019
Small firms are succeeding with their email content strategies, yet face challeng ...
- Nielsen Gracenote Starts New ID System For TV/Movie Content
Television News Daily, Wayne Friedman - Thursday, September 12, 2019
Looking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discove ...
- Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
"We weren't talking like a brand. We wanted to make it simple ...
- GumGum To Introduce Service Based On Contextual Ad Tech
Digital News Daily, Laurie Sullivan - Wednesday, September 4, 2019
GumGum plans to introduce "contextual" technology packaged as a service that C ...