Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life

The Challenge


Rust-Oleum wanted to go beyond its core users to capture and inspire the next generation of DIYers. It saw how Millennials had grown up with social, where the things they post "have to be perfect," as Lisa Bialecki, Senior Director of Communications, Rust-Oleum, told our Brand Insider Summit ...

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