MillerCoors Sought -- And Found -- Millennial Explorers

  • October 1, 2019

The Challenge

MillerCoors wanted to extend the reach of its premium branded content to a younger, cordless audience no longer found on linear TV. 

The Execution

In partnership with Roku, it worked with Publicis to bring an innovative first-to-market branded content hub to The Roku Channel -- a single destination …

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