MillerCoors Sought -- And Found -- Millennial Explorers
- October 1, 2019
The Challenge
MillerCoors wanted to extend the reach of its premium branded content to a younger, cordless audience no longer found on linear TV.
The Execution
In partnership with Roku, it worked with Publicis to bring an innovative first-to-market branded content hub to The Roku Channel -- a single destination …
