Kathryn Friedrich, EVP, GM of Operations, will keynote a speech on "Page-to-Screen: Condé Nast Programs Its Future In Video" at our Publishing Insider Summit Oct. 2 - 5 in Austin. We caught up with her earlier this week.
Q. What is the most important idea you hope attendees will take away from your presentation?
A. Always remember that content is a consumer-first experience. Everything we develop and produce is tailored to our audiences across several brands and optimized for whichever platform they’re using. Consumers play a pivotal role in content creation and when they’re effectively added to the equation, exciting new revenue streams can emerge, including innovative products, brand extensions and new channels.
Q. What's next on your personal or professional agenda?
A. CNE is a global studio now, so top of mind professionally is looking at how we can globalize content and create exciting franchises around the world. Personally, I am excited to be exploring new creative video ideas for our iconic brands in markets that we are currently not heavily distributing video.
Q. Which industry challenge keeps you up at night?
A. We’re always looking for new and innovative ways to monetize our content. How do you squeeze as much revenue as possible out of one piece of content, yet maintain a positive viewing experience? It’s been a rewarding challenge to work towards a disruptive economics model that will address these issues and offer tangible solutions for CNE and the wider content marketplace.