- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Uberall Appoints Greg Sterling To Newly Created VP Of Market Insights Position
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2020
Uberall on Wednesday announced the appointment of Greg Sterling to the te ...
- Netflix Paid Sub Option Added In Sky Deal Renewal
Digital News Daily, Karlene Lukovitz - Tuesday, January 21, 2020
In addition to having access to some Netflix content via the Netfl ...
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
Data has become the gold key to services. Some hospitals are granti ...
- Six Brands That Use Content In Marketing Emails
Around the Net in Email, Ray Schultz - Monday, January 20, 2020
Brands are hoping to improve their results by incorporating content into the ...
- GumGum Verity Opens More Data To Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2020
Just in case publishers think they don't have enough data, GumGum add ...
- Content Marketing Use Cases For 2020
Around the Net in Email, Ray Schultz - Friday, January 17, 2020
Content marketing should thrive in 2020, especially when driven by email newsletter ...
- Tipping Point: More Americans Now Channel Surf Online Vs. TV
Research Intelligencer, Joe Mandese - Tuesday, January 14, 2020
More Americans now surf for video programming online than via a line ...
- Streamers Take Note: Even Bingeing Has Its Limits
Video Insider, Karlene Lukovitz - Tuesday, January 14, 2020
Recent survey results indicate that new streaming services would be wise ...
- 9-Figure NBCU Deal With MacFarlane Includes Peacock
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
As part of the deal -- said to be worth nearly $2 ...
- New Adobe Cloud Service Enables Faster Content Deployment, Firm Says
Email Marketing Daily, Ray Schultz - Monday, January 13, 2020
Adobe Experience Manager as a Cloud Service is designed for mid-sized compani ...
- Google's First Core Algorithm Search Update Of 2020 Rolls Out
Performance Marketing Insider, Laurie Sullivan - Monday, January 13, 2020
Knowing that Google has or will update its core algorithm helps identi ...
- Studios' 2019 Record 532 New Scripted Series Termed 'Bananas'
Digital News Daily, Karlene Lukovitz - Friday, January 10, 2020
FX Networks CEO John Landgraf laments that this latest tally of n ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year ...
- Facebook Bans Deepfake Videos, 'Cheapfakes' Continue
Digital News Daily, Karlene Lukovitz - Tuesday, January 7, 2020
Facing a House hearing on digital deception this week, Facebook says ...
- PubMatic Launches Identity Hub To Boost Publisher Ad Revenue
Publishers Daily, Melynda Fuller - Monday, January 6, 2020
Identity Hub is a software management layer that works to boost publisher ...
- NFL Sends Google URL Takedown Notice For Streaming Content
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 6, 2020
The sites promote the use of VPN services to illegally stream N ...
- Apple TV+ Inks 5-Year Production Deal With Ex HBO Chief Plepler
Digital News Daily, Karlene Lukovitz - Friday, January 3, 2020
Plepler, who oversaw huge hits including "The Sopranos" and "Game of Throne ...
- Optimizing For Audio Content, Podcasts
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 31, 2019
A discussion on Reddit between Google's John Mueller and others in the Reddit communi ...
- Instagram Most Effective, Efficient Social Media Platform For Consumer Brand Engagement
Research Intelligencer, Joe Mandese - Tuesday, December 17, 2019
Instagram remains the most effective media platform in terms of generating respons ...
- Conductor Founder Buys Back Company From WeWork
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Conductor cofounder Seth Besmertnik, COO Selina Eizik and investor Jason Finger ha ...
- Email Newsletters Lead At Two Points In The B2C Pipeline: Study
Email Marketing Daily, Ray Schultz - Thursday, December 12, 2019
Email is used most to attract and secure leads, MarketingProfs and t ...
- Publishers: It's Not All About Google
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 10, 2019
A site owned by the parent company of TikTok is a growi ...
- Netflix's U.S. Movie Catalog Down 40%, But TV Up 37%, Since 2014
Digital News Daily, Karlene Lukovitz - Friday, December 6, 2019
As major players launch competitors for existing content and take back streami ...
- Adobe Campaign Adds AMP For Email
Email Marketing Daily, Ray Schultz - Monday, December 9, 2019
Adobe Campaign users can now send interactive emails and update them ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Uberflip Acquires SnapApp, Content Experience Firm
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
The purchase will provide Toronto-based Uberflip with a Boston presence and enhan ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- How To Make Engineers Happy
Email Insider, Ray Schultz - Friday, November 29, 2019
A third of engineers will scan email newsletters for interesting subject lin ...
- Search Behavior Follows 'Pinball' Pattern, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 25, 2019
A Nielsen Norman Group study shows the weight of the image ...