- HighWire Partners With SendGrid And AdButler On Email Alerts
Email Marketing Daily, Ray Schultz - Friday, August 30, 2019
The new arrangement will allow publishers to send custom content and advertisin ...
- Google Simplifies Publisher Content Guidelines To Reduce Conflicts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 28, 2019
Publishers will begin to see updates in the way Google presents i ...
- Turbulent Times: News Corp Service Could Change How Google, Bing Support Publishers
Performance Marketing Insider, Laurie Sullivan - Thursday, August 22, 2019
Knewz.com, expected to debut later this year, will support a website a ...
- Lifestyle Content On The Rise As More Brands Block Keywords Related To Hard News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 20, 2019
Brands are moving away from advertising that appears next to controversy, terrori ...
- PureB2B Launches Content Platform For B2B Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
The new service, PureContent, allows users to create content in multiple format ...
- WowYow Teams With iMedia, Boosts eCPM By 23%
Publishers Daily, Melynda Fuller - Friday, August 16, 2019
iMedia Audiences has direct placement access to thousands of sites, billions ...
- The Graveyard Of Email Newsletters? People Don't Always Read Them, Study Shows
Email Insider, Ray Schultz - Wednesday, August 14, 2019
Most people subscribe to brand newsletters to get discounts and offers, Bl ...
- TAG/BSI Survey: Advertisers Should Steer Clear Of Hate Speech, Porn, Piracy
Digital News Daily, Wendy Davis - Tuesday, August 13, 2019
Many consumers say companies should avoid having their ads appear next ...
- Emogi Rebrands To Holler, Integrates With Dating App Badoo
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
The partnership will bring Holler's animated visuals to Badoo's 431 million glob ...
- Tubi Takes On The Big Guys With Cheeky Urban Campaign
Video Insider, Karlene Lukovitz - Tuesday, August 6, 2019
Billboards in four major markets encourage viewers to "cheat" on paid Netfl ...
- How Three Brands Use Content In Emails
Around the Net in Email, Ray Schultz - Monday, August 5, 2019
Brands no longer rely solely on promotion and discounts. Three retailers &mdas ...
- First Media, Eko Team On Interactive DIY Video Series
Publishers Daily, Sara Guaglione - Friday, August 2, 2019
The new series is called "Make or Break." It will transform conte ...
- Google Patent Identifies A 2-Piece Ad Based On Interaction With Content
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 30, 2019
Google filed an update last week for a U.S. patent that describ ...
- Facebook Defeats Russian 'News' Agency's Censorship Claim
Digital News Daily, Wendy Davis - Tuesday, July 23, 2019
Handing Facebook a victory, a federal judge has thrown out a lawsu ...
- Phoning In The Holiday: Most Shoppers Will Research Purchases On Mobile
Email Insider, Ray Schultz - Wednesday, July 24, 2019
Half of shoppers will buy in-store, including large numbers of baby boome ...
- 'Veronica Mars' Turns Into Veronica Vulgar In Hulu Reboot
TVBlog, Adam Buckman - Wednesday, July 24, 2019
This new "Veronica Mars" emerges as one of the worst shows th ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2019
ThreadBeast has made a name for itself by building personas and usi ...
- Sitecore Upgrades Its Experience Platform And Content Hub
Email Marketing Daily, Ray Schultz - Monday, July 22, 2019
The company also enhanced its Managed Cloud service in an effort ...
- How Streaming Service Subscribers Discover Content
Research Intelligencer, Joe Mandese - Friday, July 19, 2019
Digital interfaces, especially search, menus, programming guides and recommendation engines -- ...
- WarnerMedia Dubs SVOD Launch 'HBO Max,' Confirms It's Secured 'Friends' Streaming Rights
Digital News Daily, Karlene Lukovitz - Tuesday, July 9, 2019
The service includes HBO, 10,000 hours of new shows, movies plus programmi ...
- 'Thrillist' Names Meghan Kirsch Chief Content Officer
Publishers Daily, Melynda Fuller - Monday, July 8, 2019
Kirsch brings nearly two decades of experience in the TV and digit ...
- DMA United, Nelson Mandela Family To Launch Mandela Media
Publishers Daily, Melynda Fuller - Monday, July 8, 2019
Mandela Media, will focus on some of today's most pressing issues: racis ...
- Customized Messages And What Brands Need To Focus On
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 8, 2019
Websites and programmatic display are the two most important areas when ...
- Online Viewing Gains Momentum, Driven By Non-Linear TV
TV Watch, Fern Siegel - Monday, July 8, 2019
Such a shift reflects a behavioral change in viewing habits, as mo ...
- Apple Transparency Report Reveals Government Requests To Remove App Store Content
Digital News Daily, Laurie Sullivan - Wednesday, July 3, 2019
Apple received 80 takedown requests from government authorities in nearly a doz ...
- UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
MediaDailyNews, Joe Mandese - Friday, July 5, 2019
IPG Mediabrands' UM unit this week released findings of a global stu ...
- Google Patent Identifies A Two-Piece Ad Based On Interaction With Content
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2019
Google filed an update last week for a U.S. patent that describ ...
- How Long Is An Episode? For Mobile Shows, It Can Be 5 Minutes
TV Watch, Wayne Friedman - Monday, July 1, 2019
Quibi wants to embrace a new definition of "episodes" -- and ...
- Netflix Losing Key Exec to Disney+, 'The Office' To NBCU
Digital News Daily, Karlene Lukovitz - Wednesday, June 26, 2019
Original films chief Matt Brodlie will head up Disney+ international content. "T ...
- Yotpo Upgrades SAP Commerce Cloud To Improve Click-Through Rates
Email Marketing Daily, Ray Schultz - Wednesday, June 26, 2019
Yotpo's platform allows content snippets to be placed in email, the compa ...