• by Ray Schultz , December 4, 2019

Uberflip, a cloud content experience platform based in Toronto, has acquired SnapApp, a Boston firm that helps firms personalize their marketing. Terms were not disclosed.

The addition of SnapApp’s team and capabilities will enable Uberflip to enhance its lead qualification for demand marketers, the company says.

In addition, SnapApp helps marketers automate personalized content experience, it continues. 

Uberflip has grown its headcount to 150 with this purchase, and will create a presence in Boston as it serves a global list of enterprise clients. 

The goal is to help brands “accelerate their buyer’s engagement through their journey by delivering a personalized content experience, ” states Yoav Schwartz, CEO and co-founder of Uberflip. 

Schwartz adds that “every go-to-market strategy that a marketer uses, regardless of channel (email, paid advertisements, social, direct mail or other) leads to a destination which is content based.”

Uberflip coined the term "content experience," and helps brands built a platform that helps them provide the right content across all touchpoints, adds Seth Liberman, CEO of SnapApp.

Uberflip says its goal is to help brands deliver personalized content experiences throughout the buyer’s journey, using customer-facing teams to centralize and organize content, create personalized experiences, and distribute those experiences.

SnapApp provides a drag-and-drop interface that allows marketers to build interactive experiences and deploy them across multiple channels.