- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- X Centralizes NFL Content As In-App Sports Engagement Soars
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
X is looking to win over more professional sports fans with ...
- Survey Reveals TikTok's Influence Over Holiday Shopping Habits
MediaDailyNews, Colin Kirkland - Friday, November 22, 2024
A new survey by marketing agency MGH showcases TikTok's influence over user ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 19, 2024
The connection between an ad's cultural and personal relevance and the likeliho ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- Poll: Misinformation Top Issue Undermining Trust In News
Mediapsssst, Richard Whitman - Sunday, November 17, 2024
That's according to the latest poll from Stagwell's HarrisX as part ...
- YouTube Helps Brands Better Leverage Creator Content On Shorts
MediaDailyNews, Colin Kirkland - Wednesday, November 13, 2024
YouTube is rolling out a suite of new ad features to he ...
- AI Shifts Ad-Tech And Media-Buying Budgets For 2025
MediaDailyNews, Laurie Sullivan - Thursday, November 14, 2024
Budgets will shift to emerging AI-powered channels that embrace creative automation a ...
- Zeroing Out X: 'The Guardian' Will No Longer Post Content On The Former Twitter
Publishing Insider, Ray Schultz - Wednesday, November 13, 2024
And several French publishers are suing X, charging that it uses the ...
- Streaming Consumers' Satisfaction Still High Despite Fewer Originals
Advanced TV Insider, Wayne Friedman - Wednesday, November 13, 2024
Nearly 80% of streaming subscribers/respondents say "their TV time spent watching ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Reuters Signs Content Agreement With Meta
Publishers Daily, Ray Schultz - Tuesday, October 29, 2024
Meta can use Reuters material to answer questions. ...
- Measuring A Media Company Or Programs - What, Where Is The Value?
TV Watch, Wayne Friedman - Wednesday, October 30, 2024
"The only way you're even measuring the value of this thing ...
- Tech Groups Sue Florida Over Social Media Restrictions For Teens
MediaDailyNews, Wendy Davis - Monday, October 28, 2024
Two tech industry groups are challenging a Florida law prohibiting social med ...
- Instagram Reduces Video Quality Of Lesser-Watched Clips
MediaDailyNews, Colin Kirkland - Monday, October 28, 2024
Instagram automatically lowers the quality of videos not being watched enough ...
- Missouri AG Probes Google Over Alleged Censorship
MediaDailyNews, Wendy Davis - Friday, October 25, 2024
"I am launching an investigation into Google for censoring conservative speech duri ...
- TikTok Doubles Down On Educational In-Feed Content
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
TikTok is expanding its in-app feed dedicated to science, technology, engineering, a ...
- For Netflix, Gen AI Isn't What You Think - A 'Hype Cycle' To Come?
TV Watch, Wayne Friedman - Thursday, October 24, 2024
"I look at Gen AI as a tool for creators to crea ...
- Stepping On Dow's Toes: Lawsuit Accuses Perplexity Of Scheme To Use Content
Publishing Insider, Ray Schultz - Tuesday, October 22, 2024
Dow Jones is demanding damages and destruction of any content contained ...
- Fox Corp. Restructures Ad Staff, Enhances OneFox Cross-Platform
Television News Daily, Wayne Friedman - Wednesday, October 23, 2024
Fox says the restructuring will build on its OneFox cross-media platform ...
- If Media Trust Levels Are So Low, Why Record Political Ad Spend?
TV Watch, Wayne Friedman - Wednesday, October 23, 2024
Gallup finds Americans' trust in media - newspapers, TV and radio ...
- Judge May Reinstate Video Privacy Claims Against NBC
MediaDailyNews, Wendy Davis - Monday, October 21, 2024
On Friday, judge Paul Englemayer suggested that he will reconsider his earli ...
- Dow Jones Sues Perplexity Over Alleged Copying Of Content
Publishers Daily, Ray Schultz - Monday, October 21, 2024
The publisher has accused Perplexity of illegally copying content from 'The Wa ...
- Google To Pause Election Ads After Polls Close As Political Ad Revenue Skyrockets
MediaDailyNews, Laurie Sullivan - Friday, October 18, 2024
"We will pause ads relating to US elections from serving in t ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- The Sports TV Search For Networks: What's The End Game?
TV Watch, Wayne Friedman - Friday, October 18, 2024
Unrivaled will start up in January - airing before the WNBA seas ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...