Tag results for "contextual advertising"
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- Bayer, Coors, Jack Daniels Created Top-Performing AdsLeading brands in this year's report combined timing, relevance and context ...
- Advertisers Get A Lesson In AI As Cognitiv And OpenAI Ramp Up Their PartnershipA new capability allows brands to scale up and reach more releva ...
- Most Consumers Say Tailored Ads Are Creepy, Want TransparencyThree quarters of respondents support a law requiring advertisers to disclose t ...
- Personal Bind: Most People Find Tailored Ads Scary, Want TransparencyMost consumers also want laws requiring disclosure of personal/identity data used, GumG ...
- Jim Lawson Named As President Of Dotdash Meredith's D/CipherDotdash Meredith recently launched D/Cipher+, a contextual advertising tool enhanced by t ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Lawmakers Reintroduce Bill Banning Targeted Ads To TeensBipartisan lawmakers on Tuesday again introduced a bill that would further restri ...
- Wildfire Systems Launches 'Distributed' Commerce NetworkTristan Barnum, CMO at Wildfire, said the commerce network enables brands ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad ToolsRetailers will share with Amazon Ads part of the revenue generated ...
- The Trade Desk Integrates Programmatic Podcast ToolThe new tool is an AI-powered contextual targeting engine that enables advertise ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- The Accelerant For Context-Aware AdvertisingAI gives AR its intelligence, the ability to understand and interact wi ...
- Primis Builds Contextual Video Content With VideoElephantThe deal gives Primis access to four million videos from over 1,0 ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- House Committee Advances Online Safety, Privacy BillsThe House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Instacart's Latest Partner Will Deliver Digital Coupons To ShoppersIbotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting BizThe business aims to support publishers and give advertisers better targeting signa ...
- Harris Enters Race: Is Political Ad Spend Suddenly Accelerating?The campaign for Kamala Harris, the new Democrat Presidential candidate, raised ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- PubMatic And Cognitiv Partner On Contextual TargetingPubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Zero-Click Era Requires Interesting Data PartnershipsReach and addressability to connect brands to consumers without cookies may se ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship PushWBD announced advanced ad products for its Max streamer at its upfro ...
- Channel Factory Creates AI Incubator Innovation LabChannel Factory will introduce an innovation lab focused on artificial intelligence ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual"We've had to rapidly think differently about how we can optimize o ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top PlatformDaily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- The CEO With The Mighty Mouse HeartEXTE, pronounced X-T, is the official name of a newly created compan ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
