- Court Revives Claims Privacy Claims Over Facebook's 'Like' Button
Digital News Daily, Wendy Davis - Thursday, April 9, 2020
Siding against Facebook, a federal appellate panel has revived a lawsuit claimi ...
- Creatives Are Ahead Of The Curve In Welcoming A Future Without Cookies
London Blog, Sean Hargrave - Wednesday, April 1, 2020
They obviously have the least to lose, but creatives are showing th ...
- Creatives And Senior Ad Execs Disagree On The Loss Of Cookies
Around the Net In MAD London, Sean Hargrave - Tuesday, March 31, 2020
"Netimperative" is reporting on new research that shows while 25% of seni ...
- 65% Of Consumers Believe It's A Risk To Give Up Their Data To Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
People willing to share data with brands increasingly want to know t ...
- Time To Overhaul The Industry Data Labeling System
Data & Programmatic Insider, Laurie Sullivan - Monday, March 2, 2020
Data experts at Lotame believe it's time to stop using antiquated ter ...
- Phase-Out Of Third-Party Cookies Is Win For Email
Email Marketing Daily, April Mullen - Tuesday, February 25, 2020
This is an opportunity for anyone driving an audience to their websi ...
- Decline In Ad Inventory Expected From Google's Cookie-Free Shift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2020
Advertisers will see a decline in ad inventory in the short ter ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Digital News Daily, Laurie Sullivan - Wednesday, February 19, 2020
Kantar has been testing technical methods, forming direct integration partnerships, and developi ...
- Let's Find 'Anti-Fragile' Solutions To The Loss Of The Cookie
Media Insider, Dave Morgan - Thursday, February 13, 2020
Writer Nassim Taleb coined the term anti-fragile to describe things that actual ...
- The New 'C Word:' Community
MediaDailyNews, Angela Johnson - Thursday, February 13, 2020
At the IAB Annual Leadership Meeting this week, "community" gathered momentum ...
- CIMM To Launch Joint Initiative For Ad Campaign Data Standards
MediaDailyNews, Wayne Friedman - Friday, February 7, 2020
Looking to find standard data formats for ad campaigns, Coalition for Innovati ...
- Facebook to Close Audience Network for Mobile Websites
Around the Net In MAD London, Sean Hargrave - Friday, February 7, 2020
Facebook will close its Audience Network in April. The service allowed advertisi ...
- The Google Maneuver
Media Insider, Ted McConnell - Thursday, February 6, 2020
Google's ban of third-party cookies in Chrome could destroy thousands of job ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announc ...
- Learning To Live Without The Cookie
Around the Net in Email, Ray Schultz - Thursday, January 30, 2020
Google is attempting to kill the cookie — the foundation of mo ...
- YouTube And Channel Operators Urge Judge To Dismiss Lawsuit Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, January 27, 2020
The mother of a 5-year-old YouTube viewer has no grounds to s ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 27, 2020
Attribution could become one of the major challenges to Google's decision ...
- Cuebiq's Privacy Expert And Former Yahoo Data, Privacy Lead Talks Data, CCPA, Cookie Tracking
Data & Programmatic Insider, Laurie Sullivan - Monday, January 27, 2020
Shane Wiley spoke with "Data & Programmatic Insider" about his career ...
- Google Researchers Say Workarounds Fail To Fix Underlying Problems In Apple Safari ITP
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2020
Google Security Engineering researchers detailed several data leak issues in Apple's Intellige ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextu ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing t ...
- Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
The company seems to have created a closed-loop data system, building o ...
- Ad Industry Blasts Google's Cookie-Blocking Plan
Digital News Daily, Wendy Davis - Thursday, January 16, 2020
Google's decision to block cookies set by ad-tech companies could "choke o ...
- Google Accepts The Cookie Is Finally Crumbling
London Blog, Sean Hargrave - Thursday, January 16, 2020
It's been crumbling for a while, but now Google gives it t ...
- Google To Restrict Cookies Set By Ad Networks
Digital News Daily, Wendy Davis - Tuesday, January 14, 2020
Google's Chrome browser plans to limit tracking by ad networks and oth ...
- Google To Phase Out Third-Party Cookies Within Two Years
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 14, 2020
The aggressive timeline will have a domino effect, with other companies ...
- No More Cookies, Eh? Just You Consumers Wait!
Show Daily: Videos, Staff Writers - Wednesday, December 18, 2019
If consumers feel the pain of what bad advertising looks like, may ...
- Ad Industry Asks California To Scrap 'Extralegal' Do-Not-Track Mandate
Digital News Daily, Wendy Davis - Monday, December 9, 2019
The ad industry is urging California's attorney general to back away fr ...
- Brand Safety Institute Pushes 'Standardized' Consumer Identifiers
Digital News Daily, Wendy Davis - Tuesday, November 26, 2019
A standardized identifier can improve people's online experiences by limiting the numb ...
- Why Individual Publishers Are The Ultimate 'Walled Gardens,' Why They Need To Be Rolled Up
RTBlog, Joe Mandese - Monday, November 18, 2019
A consensus has emerged that first-party data -- especially the kind collect ...