Tag results for "cookie tracking"
- How To Learn To Stop Worrying And Love The Cookie-Less FutureContextual ad placements are more meaningful than ads served to people bas ...
- Chrome Users Sue Google Over Alleged Tracking"Although Google promises that Chrome users can opt out of Google surveillan ...
- Conde Nast Shows More Signs Of Cookie-Less Future For PublishersThe company's tech aims to reach high-intent audiences with contextual targeting, meani ...
- LiveIntent To Fuel Onboarding Services For InfoSumEmail address is used as the identifier in an era when cook ...
- Apple Seems To Predict COVID-19 Hot SpotsApple has become somewhat of a barometer for how the COVID-19 pandem ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less FutureInfutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identi ...
- The Cookieless Future Won't Give Up On DataA few companies -- Clickagy, LiveRamp, and Infutor -- have been worki ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments WorldwideData collected and shared separately by Clickagy and Eyeota shows a chan ...
- Merkle Tests Performance Models, Strengthens OthersSome performance models might not ring the cash register, but all a ...
- 'NYT' Takes Needed Step To End Third-Party CookiesInstead, the newspaper will use the data collected directly from readers ...
- Consenting Adults? EU Data Board Says You Can't Use Cookie Walls To Drive ConsentYou can't infer consent from the act of scrolling -- and ema ...
- GfK, Dstillery Reimagine Automotive Ad TargetingGfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Microsoft Advertising Rolls Out Cookie-Based ExperimentsCookie-based experiments on Microsoft Advertising now is an option available where customers, when th ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech CompaniesLooking to find a solution to Google's cookie shutdown, companies are rolli ...
- A Guide To Understanding And Surviving A Cookie-less WorldThe cookie has become the crutch of our digital advertising ecosystem. ...
- Making Sense Of Google's Cookieless EnvironmentA study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...
- Court Revives Claims Privacy Claims Over Facebook's 'Like' ButtonSiding against Facebook, a federal appellate panel has revived a lawsuit claimi ...
- Creatives Are Ahead Of The Curve In Welcoming A Future Without CookiesThey obviously have the least to lose, but creatives are showing th ...
- Creatives And Senior Ad Execs Disagree On The Loss Of Cookies"Netimperative" is reporting on new research that shows while 25% of seni ...
- 65% Of Consumers Believe It's A Risk To Give Up Their Data To BrandsPeople willing to share data with brands increasingly want to know t ...
- Time To Overhaul The Industry Data Labeling SystemData experts at Lotame believe it's time to stop using antiquated ter ...
- Phase-Out Of Third-Party Cookies Is Win For EmailThis is an opportunity for anyone driving an audience to their websi ...
- Decline In Ad Inventory Expected From Google's Cookie-Free ShiftAdvertisers will see a decline in ad inventory in the short ter ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless WorldKantar has been testing technical methods, forming direct integration partnerships, and developi ...
- Let's Find 'Anti-Fragile' Solutions To The Loss Of The CookieWriter Nassim Taleb coined the term anti-fragile to describe things that actual ...
- The New 'C Word:' CommunityAt the IAB Annual Leadership Meeting this week, "community" gathered momentum ...
- CIMM To Launch Joint Initiative For Ad Campaign Data StandardsLooking to find standard data formats for ad campaigns, Coalition for Innovati ...
- Facebook to Close Audience Network for Mobile WebsitesFacebook will close its Audience Network in April. The service allowed advertisi ...
- The Google ManeuverGoogle's ban of third-party cookies in Chrome could destroy thousands of job ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announc ...
