- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Apple Gives Publishers Another Reason To Go Cookie-Less
Publishing Insider, - Wednesday, September 23, 2020
The latest version of the software that runs iPhones could hurt digit ...
- Eyeota Integrates With ID5 For Identity, Privacy Verification
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 20, 2020
Audience tech platform Eyeota on Monday will announce the global integration ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next Year
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Apple's decision to delay the debut of its anti-tracking feature in t ...
- Will The Email Address Replace The Cookie As An Identifier? Experts Weigh In
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
Email is being hailed as the net big online identifier in ...
- Google Seeks Dismissal Of Privacy Suit Alleging It Tracks 'Incognito' Users
Digital News Daily, Wendy Davis - Friday, August 21, 2020
"This is not a case where Google received data surreptitiously, much le ...
- You're Missing 40% Of Your Audience. Here Are The Consequences
MAD, Justin Choi - Friday, August 14, 2020
Apple began restricting third-party cookies on Safari in 2014, with Firefox followi ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Google 'Spying' On People's App Use, Lawsuit Claims
Digital News Daily, Wendy Davis - Thursday, August 6, 2020
Google employees "spy" on smartphone users, collecting their sensitive data and informati ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2020
The partnership, which gives advertisers an alternative to rebuilding campaigns based ...
- Firefox Takes New Step To Stop Tracking By Ad Tech Companies
Digital News Daily, Wendy Davis - Wednesday, August 5, 2020
Mozilla's Firefox will attempt to shut down "redirect tracking" -- a techniq ...
- How To Learn To Stop Worrying And Love The Cookie-Less Future
Publishing Insider, - Thursday, August 6, 2020
Contextual ad placements are more meaningful than ads served to people bas ...
- Chrome Users Sue Google Over Alleged Tracking
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
"Although Google promises that Chrome users can opt out of Google surveillan ...
- Conde Nast Shows More Signs Of Cookie-Less Future For Publishers
Publishing Insider, - Monday, July 27, 2020
The company's tech aims to reach high-intent audiences with contextual targeting, meani ...
- LiveIntent To Fuel Onboarding Services For InfoSum
Email Marketing Daily, Ray Schultz - Friday, July 17, 2020
Email address is used as the identifier in an era when cook ...
- Apple Seems To Predict COVID-19 Hot Spots
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 8, 2020
Apple has become somewhat of a barometer for how the COVID-19 pandem ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less Future
Digital News Daily, Ray Schultz - Tuesday, June 30, 2020
Infutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identi ...
- The Cookieless Future Won't Give Up On Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 30, 2020
A few companies -- Clickagy, LiveRamp, and Infutor -- have been worki ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments Worldwide
Data & Programmatic Insider, Laurie Sullivan - Monday, June 15, 2020
Data collected and shared separately by Clickagy and Eyeota shows a chan ...
- Merkle Tests Performance Models, Strengthens Others
Performance Marketing Insider, Laurie Sullivan - Friday, May 22, 2020
Some performance models might not ring the cash register, but all a ...
- 'NYT' Takes Needed Step To End Third-Party Cookies
Publishing Insider, - Friday, May 22, 2020
Instead, the newspaper will use the data collected directly from readers ...
- Consenting Adults? EU Data Board Says You Can't Use Cookie Walls To Drive Consent
Email Insider, Ray Schultz - Wednesday, May 6, 2020
You can't infer consent from the act of scrolling -- and ema ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strong ...
- Microsoft Advertising Rolls Out Cookie-Based Experiments
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 28, 2020
Cookie-based experiments on Microsoft Advertising now is an option available where customers, when th ...
- Cookieless Targeting Finds Its Way Into Online Advertising From Unlikely Tech Companies
Digital News Daily, Laurie Sullivan - Tuesday, April 21, 2020
Looking to find a solution to Google's cookie shutdown, companies are rolli ...
- A Guide To Understanding And Surviving A Cookie-less World
Publishers Daily, Brian Malone - Monday, April 20, 2020
The cookie has become the crutch of our digital advertising ecosystem. ...
- Making Sense Of Google's Cookieless Environment
Digital News Daily, Laurie Sullivan - Tuesday, April 14, 2020
A study released Tuesday helps marketers understand Google Ad Exchange's performance acro ...