- Firefox Starts Blocking 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
The newest version of Mozilla's Firefox browser includes a feature aimed ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of Solution
MAD, Steve McClellan - Wednesday, January 27, 2021
First-party data is a key ingredient but for many marketers third-party da ...
- Google Claims New Ad Techniques Are Almost As Good As Cookies
Around the Net in Email, Ray Schultz - Tuesday, January 26, 2021
Google claims that the ad-targeting techniques it outlines in its Privacy Sandb ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replaci ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge ...
- PRAM Seeks Proposals For New System To Identify Web Users
Digital News Daily, Wendy Davis - Friday, January 15, 2021
The five-month old industry organization Partnership for Responsible Addressable Media is seeki ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics
MediaDailyNews, Michael McLaren - Thursday, January 7, 2021
"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric Theory
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
S4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- Privacy In The Cookie-Less Future
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Marketers need to reset their efforts to attain a privacy-based future. TrafficGuard&rsquo ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers abo ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- French Regulators Fine Google, Amazon Over Privacy
Digital News Daily, Wendy Davis - Thursday, December 10, 2020
In an online privacy crackdown, French authorities have fined Google $121 milli ...
- ANA Blasts Apple's Newest Move Against Tracking Cookies
PolicyBlog, Wendy Davis - Thursday, December 3, 2020
Apple's latest move in a long-running battle over online privacy involves clampi ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industr ...
- Facebook Asks Supreme Court To Decide Whether Tracking Violates Wiretap Law
Digital News Daily, Wendy Davis - Friday, November 27, 2020
Facebook is urging the Supreme Court to take up a long-running dispu ...
- Home Goods Saw Biggest Rise In First-Time Black Friday Online Buyers: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Most areas saw first-time buyers decline vs. 2019. Jewelry had the mo ...
- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cook ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- NaviStone, Harriet Carter Argue That Consumers Consented To Data Collection By Not Blocking Cookies
Digital News Daily, Wendy Davis - Monday, November 16, 2020
Visitors to Harriet Carter Gifts' website had no "reasonable expectation of privac ...
- Marketers Mostly Clueless About Apple IDFA Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes ...
- Apple: EU Privacy Activists File Complaint Based On IDFA
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 16, 2020
Apple IDFA or Identifier for Advertisers, under scrutiney by privacy activist gro ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- Andrew Yang Backs Chrome Users In Privacy Battle Against Google
Digital News Daily, Wendy Davis - Wednesday, November 11, 2020
"The California Constitution establishes (and courts have recognized) that Californians have ...
- Dynamic Yield Offers Compliant Cookie-Consent Tool
Email Marketing Daily, Ray Schultz - Thursday, November 12, 2020
No data can be collected with cookies without affirmative permission, the compa ...
- Report: Marketers Pessimistic About Third-Party Cookie Changes
MAD, Larissa Faw - Friday, October 30, 2020
Seven in 10 believe digital advertising will be adversely affected by the ...
- Lotame Unveils Cookieless Identity Solution
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
The people-based identity solution, Panorama ID, connects all types of device identifie ...
- Chrome Privacy Setting Malfunctions, Fails To Delete Data About Activity On Google
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Google's Chrome browser retains data about users' activity on Google.com and YouTu ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ...
- Ivacy VPN Adds Startpage Private Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a priva ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advi ...