- Facebook Asks Supreme Court To Decide Whether Tracking Violates Wiretap Law
Digital News Daily, Wendy Davis - Friday, November 27, 2020
Facebook is urging the Supreme Court to take up a long-running dispu ...
- Home Goods Saw Biggest Rise In First-Time Black Friday Online Buyers: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Most areas saw first-time buyers decline vs. 2019. Jewelry had the mo ...
- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cook ...
- AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 24, 2020
Salesforce Ventures' latest investment supports AppsFlyer's focus on becoming a customer-focused, privacy-fir ...
- NaviStone, Harriet Carter Argue That Consumers Consented To Data Collection By Not Blocking Cookies
Digital News Daily, Wendy Davis - Monday, November 16, 2020
Visitors to Harriet Carter Gifts' website had no "reasonable expectation of privac ...
- Marketers Mostly Clueless About Apple IDFA Changes
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 17, 2020
Some 73% of marketers expect a negative impact of IDFA changes ...
- Apple: EU Privacy Activists File Complaint Based On IDFA
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 16, 2020
Apple IDFA or Identifier for Advertisers, under scrutiney by privacy activist gro ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open Web
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 13, 2020
Nevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- Andrew Yang Backs Chrome Users In Privacy Battle Against Google
Digital News Daily, Wendy Davis - Wednesday, November 11, 2020
"The California Constitution establishes (and courts have recognized) that Californians have ...
- Dynamic Yield Offers Compliant Cookie-Consent Tool
Email Marketing Daily, Ray Schultz - Thursday, November 12, 2020
No data can be collected with cookies without affirmative permission, the compa ...
- Report: Marketers Pessimistic About Third-Party Cookie Changes
MAD, Larissa Faw - Friday, October 30, 2020
Seven in 10 believe digital advertising will be adversely affected by the ...
- Lotame Unveils Cookieless Identity Solution
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
The people-based identity solution, Panorama ID, connects all types of device identifie ...
- Chrome Privacy Setting Malfunctions, Fails To Delete Data About Activity On Google
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Google's Chrome browser retains data about users' activity on Google.com and YouTu ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ...
- Ivacy VPN Adds Startpage Private Search Engine
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 20, 2020
Startpage has partnered with VPN service Ivacy, adding Startpage as a priva ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advi ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Apple Gives Publishers Another Reason To Go Cookie-Less
Publishing Insider, - Wednesday, September 23, 2020
The latest version of the software that runs iPhones could hurt digit ...
- Eyeota Integrates With ID5 For Identity, Privacy Verification
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 20, 2020
Audience tech platform Eyeota on Monday will announce the global integration ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Vid ...
- DoubleVerify's Custom Contextual Targeting Moves Into Beta
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Recent measures taken by Google Chrome and Apple Safari browsers prompted DoubleVeri ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next Year
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Apple's decision to delay the debut of its anti-tracking feature in t ...
- Will The Email Address Replace The Cookie As An Identifier? Experts Weigh In
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
Email is being hailed as the net big online identifier in ...
- Google Seeks Dismissal Of Privacy Suit Alleging It Tracks 'Incognito' Users
Digital News Daily, Wendy Davis - Friday, August 21, 2020
"This is not a case where Google received data surreptitiously, much le ...
- You're Missing 40% Of Your Audience. Here Are The Consequences
MAD, Justin Choi - Friday, August 14, 2020
Apple began restricting third-party cookies on Safari in 2014, with Firefox followi ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube Matching
MediaDailyNews, Joe Mandese - Monday, August 17, 2020
The integration of one of the world's largest first-party consumer data platfor ...
- Google 'Spying' On People's App Use, Lawsuit Claims
Digital News Daily, Wendy Davis - Thursday, August 6, 2020
Google employees "spy" on smartphone users, collecting their sensitive data and informati ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Performance Marketing Insider, Laurie Sullivan - Friday, August 7, 2020
The partnership, which gives advertisers an alternative to rebuilding campaigns based ...
- Firefox Takes New Step To Stop Tracking By Ad Tech Companies
Digital News Daily, Wendy Davis - Wednesday, August 5, 2020
Mozilla's Firefox will attempt to shut down "redirect tracking" -- a techniq ...