Tag results for "cookie tracking"
- How Cookies Crumble At Some Of The Largest CompaniesSome companies will become opportunists, or disrupters and pioneers. Some like Be ...
- Mano Pillai Named CPO At LiveIntent As Firm Prepares For Post-Cookie FutureLiveIntent can help brands leverage an asset they already invest in: emai ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'A day after Google's top ad manager reiterated the company's decision n ...
- Why This Google Competitor Will Benefit From The Change In Ad TargetingEliminating ad targeting based on browser history will change the ad ecosyste ...
- Privacy Advocates Push Back Against Google's New Targeting PlanGoogle is looking to spin its new plan for cookieless targeted advertisi ...
- How Google's Latest Privacy Moves Will Affect PublishersThe search giant will stop using tracking technologies to identify web user ...
- Google To Stop Selling Ads Based On Browsing HistoryOnce Google phases out third-party cookies, it will not build alternate identifie ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking ChangesWith the end of the third-party cookie, brands will need to chan ...
- Google Triggers Mostly Backlash After Rejecting Plans To Replace Cookies With Personal IDsThe ad industry had mixed reactions Wednesday to news that Google wi ...
- How Will Publishers Respond To The Cookiepocalypse?Digital publishers are warily monitoring the changes in privacy and martech. Th ...
- Firefox Unveils New Tool To Prevent Cookie-Based TrackingThe new feature, "Total Cookie Protection," prevents cross-site tracking by keeping cooki ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers DisagreeA survey of 200 U.S. senior decision makers found that 60% belie ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless AdvertisingExperian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global HeadIBM is betting on AI to become the backbone of the cookiele ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue BattleCalifornia resident Jeremiah Revitch has reached a settlement with Moosejaw and ...
- Former LiveRamp Exec Joins Captify As Global VP Of ProductThe strategic new hire by search intelligence company Captify comes as App ...
- Firefox Starts Blocking 'Supercookie' TrackingThe newest version of Mozilla's Firefox browser includes a feature aimed ...
- Life After Cookies? First-, Third-Party Data, Restored Consumer Trust All Part Of SolutionFirst-party data is a key ingredient but for many marketers third-party da ...
- Google Claims New Ad Techniques Are Almost As Good As CookiesGoogle claims that the ad-targeting techniques it outlines in its Privacy Sandb ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In AdsGoogle's major changes in fraud protection and measurement, as well as replaci ...
- Next Generation Of Advertising, Data Collaboration Looks Very DifferentNewly commissioned research from The Winterberry Group delves into the surge ...
- PRAM Seeks Proposals For New System To Identify Web UsersThe five-month old industry organization Partnership for Responsible Addressable Media is seeki ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics"Clickstream analytics" has seen an uptick in intent among brands. We c ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric TheoryS4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- Privacy In The Cookie-Less FutureMarketers need to reset their efforts to attain a privacy-based future. TrafficGuard&rsquo ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From CustomersA recent privacy survey finds 62% of businesses don't tell customers abo ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- French Regulators Fine Google, Amazon Over PrivacyIn an online privacy crackdown, French authorities have fined Google $121 milli ...
- ANA Blasts Apple's Newest Move Against Tracking CookiesApple's latest move in a long-running battle over online privacy involves clampi ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party OnesVerizon Media on Tuesday launched a cookieless ID for the ad industr ...
