- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- Google's Cookie Plans Could Have 'Dire Impact,' Digital Content Group Warns
Digital News Daily, Wendy Davis - Monday, July 12, 2021
Google's plan to deprecate cookies set by ad-tech companies raises competitive concern ...
- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
The Facebook Audience Size Report for July 2021 offers a view in ...
- DoubleVerify Adds Performance To Protection In Move To Build A Powerhouse
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadeni ...
- FLoC Blockers
Media Insider, Ted McConnell - Thursday, July 1, 2021
Amazon is disrupting Google's new tracking capability, called FLoC. The facts ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these typ ...
- Google's Delay On Cookie Removal Offers Limited Reprieve For Publishers
Publishing Insider, - Friday, June 25, 2021
Publishers can be forgiven if they're suspicious of Google's proclaimed support f ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Tubi To Implement Unified ID 2.0
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Tubi is the latest publisher to use The Trade Desk's audience identi ...
- Google Gives Ad-Tech Companies A Reprieve... For Now
PolicyBlog, Wendy Davis - Thursday, June 24, 2021
Google's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Cookieless Analytics Tool Is Offered By Contentsquare
Email Marketing Daily, Ray Schultz - Thursday, June 17, 2021
The new solution relies on the behaviors and goals of website visito ...
- Amazon Allegedly Blocking Google FLoC: Reports
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Amazon is allegedly blocking Google's tests with its Federated Learning of Cohor ...
- Neutronian Launches Cookieless Certification Process, Verifies First Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 16, 2021
Affinity Answers became the first data provider to go through Neutronian's verificati ...
- Grappling With The Cookieless Future
Digital News Daily, Christian Shea - Monday, June 14, 2021
Advertisers need to change the how of media targeting, rather than t ...
- The Cookieless Future Could Be A Golden Age For Marketers
Around the Net in Email, Ray Schultz - Monday, June 14, 2021
The demise of browser cookies does not have to lead to oblivi ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Friday, June 11, 2021
The deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Performance Without Cookies Expected To Drop, Marketers Say
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 11, 2021
Some 69% of marketers expect ad performance to drop without cookies, a ...
- Google Promises Not To Build A Privacy 'Backdoor'
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Google Analytics Will Soon Work Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Google on Thursday announced privacy features that allow marketers to gain insigh ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series ...
- Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies
Data & Programmatic Insider, Laurie Sullivan - Monday, May 3, 2021
"I believe in the value exchange, but I don't think we ne ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 28, 2021
Publishers are betting on the rise of automated deals offering the sca ...
- A Cookie-less Future: How Marketers Can Prepare
Search & Performance Marketing Daily, Eric Facas - Tuesday, April 27, 2021
Although cookies play a fundamental role in the usability of the Interne ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital Advertising
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
OpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving Business
Performance Marketing Insider, Laurie Sullivan - Monday, April 26, 2021
Will more ad dollars be pushed into affiliate marketing as Google, Appl ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Changes in the ad industry have prompted insiders to innovate in da ...
- Apple's Privacy Changes Worry Publishers
Publishing Insider, - Friday, April 23, 2021
The company's much-anticipated software update tmay diminish the value of publishers' digit ...
- Google To Set A First-Party Cookie Through Google Site Tag
Around the Net in Email, Ray Schultz - Friday, April 16, 2021
Google Ads will set a first-party cookie and model conversions for so ...