Tag results for "cookie tracking"
- Grappling With The Cookieless FutureAdvertisers need to change the how of media targeting, rather than t ...
- The Cookieless Future Could Be A Golden Age For MarketersThe demise of browser cookies does not have to lead to oblivi ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Merkle's Cookie-Crumble Guide To The FutureThe deprecation of third-party cookies continues to intensify, along with confusion. Merk ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- Google Promises Not To Build A Privacy 'Backdoor'Google Marketing Livestream will kick off Thursday with a focus on chan ...
- Google Analytics Will Soon Work Without CookiesGoogle on Thursday announced privacy features that allow marketers to gain insigh ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without CookiesClinch on Thursday announced it has received $10 million in Series ...
- Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies"I believe in the value exchange, but I don't think we ne ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail SuggestsPublishers are betting on the rise of automated deals offering the sca ...
- A Cookie-less Future: How Marketers Can PrepareAlthough cookies play a fundamental role in the usability of the Interne ...
- OpenAP Introduces 'OpenID,' New Identifier For Linear TV/Digital AdvertisingOpenAP has signed major agency holding companies, including Dentsu Media, GroupM, Hawor ...
- Rakuten Advertising Looks Past Apple Privacy Changes To Thriving BusinessWill more ad dollars be pushed into affiliate marketing as Google, Appl ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up CookiesChanges in the ad industry have prompted insiders to innovate in da ...
- Apple's Privacy Changes Worry PublishersThe company's much-anticipated software update tmay diminish the value of publishers' digit ...
- Google To Set A First-Party Cookie Through Google Site TagGoogle Ads will set a first-party cookie and model conversions for so ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoCAdd Vivaldi to the browser companies that refuse to support Google's FLo ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About ItThe answer to the end of the cookie is to talk ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoCPrivacy web browser Brave and search engine DuckDuckGo recently announced plans ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court"The government intervention sought by plaintiffs would do significant harm to t ...
- Data Alternatives: What Marketers Can Do To Increase PerformanceAffinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie SolutionNearly two years after it acquired big consumer data platform Epsilon f ...
- Google Presses Judge To Throw Out Larceny Claim In Chrome Privacy BattleGoogle is asking a federal judge to reconsider her recent decision allowi ...
- The Fourth-Party Cookie - How It Looks And ActsCookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- The Internet Finally Comes Of AgeThe internet as an advertising medium turns 27 this year. Its four ...
- Future Global Charts Ecommerce Course For Cookieless Web"We focus on what we like to call 'commerce content.' Mike Peralt ...
- Google Delays FLoC Testing In EuropeGoogle will be doing FLoC tests in the U.S. and is "worki ...
- Google Suffers Another Defeat In Privacy Battle Over ChromeSiding against Google, a federal judge has refused to dismiss a priva ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States ClaimGoogle puts its Chrome browser "at the center of tracking and targeting ...
- How We Went From Magic Cookies To The Art Of MisdirectionWhile many consumers have some implicit knowledge why digital identity trackers exis ...
