Digital analytics provider Contentsquare has
unveiled a tool that it says allows users to access customer revenue insights without using cookies.
The solution enables brands to turn off first- and third-party cookies and to create
personalized digital experiences based on the behaviors and goals of visitors, the firm says.
The goal is to help businesses build “trusted relationships with
their customers,” states Jonathan Cherki, CEO and Founder of Contentsquare.
Avoiding reliance on cookies and demographic data, Contentsquare analyzes trillions of consumer interactions
that demonstrate intent, including mouse movements, touch and mobile interactions.
It remains to be seen if analyzing those types of actions will raise privacy concerns. Analysis of
email newsletter interactions also provides cookie less insights.
The new product was announced as Apple’s iOS 14.5 update is altering the privacy landscape and
suppliers are emerging to help firms cope with a cookie-less future. For instance, Neutronian launched a cookieless certification process.
The announcement also comes shortly after
Contentsquare pulled in $500 million in Series E funding, bringing its total financing to date to $800 million and its market valuation to $2.8 billion.
Contentsquare integrates
customer-experience data across content, UX, merchandising, and performance, while complying with the GDPR, CCPA and other privacy laws, the company says.
The firm seeks to
democratize "access to actional customer insights," states Yanni Pipilis, managing partner for SoftBank Investment Advisers, which led that round.
Contentsquare
serves such brands as BMW, Gucci, Ikea, Microsoft, Rakuten, Sephora, The NorthFace and Verizon.