- Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 30, 2021
The U.S. Patent and Trademark Office has granted Google a patent describi ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker Symbol
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 2, 2021
The name change was announced with the completion of the merger wi ...
- Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
Email Marketing Daily, Ray Schultz - Monday, November 29, 2021
Over half of companies are now investing more in email and technolog ...
- House Republicans Float Privacy Bill, Overrides Stringent State Laws
Digital News Daily, Wendy Davis - Wednesday, November 3, 2021
"Privacy does not end at state lines and Americans deserve better th ...
- Third-Party Cookie Deprecation Could Reduce Workforce
Performance Marketing Insider, Laurie Sullivan - Thursday, November 4, 2021
Lotame's survey suggests 48% of publishers think they will likely need ...
- Firefox Browser Tests 'Global Privacy Control' Tool
Digital News Daily, Wendy Davis - Tuesday, October 26, 2021
Mozilla's Firefox browser quietly began testing the "Global Privacy Control" several wee ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech Gap
Email Marketing Daily, Ray Schultz - Thursday, October 14, 2021
Clients can use the combined tools to leverage first-party data instead ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
MediaDailyNews, Michael McLaren - Tuesday, October 12, 2021
The two are inextricably linked with upcoming cookieless and device identity-less change ...
- How Brands Can Best Navigate The Cookie-less Future
Search & Performance Marketing Daily, Josh Perlstein - Friday, October 8, 2021
The elimination of third-party cookies plus other universal identifiers alters the marketi ...
- Mozilla Questions Google Plan To Thwart Fingerprinting
Digital News Daily, Wendy Davis - Friday, October 1, 2021
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracki ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such ...
- Microsoft Advertising Pushes Reliance On Zero-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 29, 2021
Microsoft Advertising has turned to zero-party data to promote trust and relevan ...
- Yahoo, Shopify Partnership Improves Identity Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Sellers on Shopify can use Yahoo Connect ID, the company's alternative ...
- Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Email Insider, Ray Schultz - Wednesday, September 22, 2021
A majority are planning to offer incentives for opting in to trackin ...
- MediaWallah Developing Identity Tools Into Data Cleanrooms
Data & Programmatic Insider, Laurie Sullivan - Monday, September 20, 2021
Data cleanrooms typically don't integrate identity management and targeting features, but th ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audien ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announc ...
- Swamped By Pop-Ups: Consumers Accept Cookies To Get Access To Sites
Email Insider, Ray Schultz - Tuesday, September 7, 2021
In essence, people are being strong-armed into accepting cookies. The UK Commission ...
- Email's Function In The Post-Cookie World
Around the Net in Email, Ray Schultz - Wednesday, September 1, 2021
Email's marketing role will grow as third-party cookies disappear. Here’s an analys ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated da ...
- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
The user identification solution provides protection of consumer data while allowing third-par ...
- Heard And Seen: Execs At IBM Watson, LiveRamp Talk Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 20, 2021
While Apple released App Tracking Transparency in April, The Weather Company a ...
- Firefox Beefs Up Cookie Deletion Capabilities
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Mozilla's Firefox browser is rolling out a new feature that it sa ...
- 'Le Figaro' Publisher Fined In GDPR Case
Publishers Daily, Ray Schultz - Friday, July 30, 2021
The penalty shows that GDPR doesn't only affect big companies, such ...
- Merkle's Cookie-Crumble Guide To The Future
Performance Marketing Insider, Laurie Sullivan - Thursday, July 29, 2021
With the deprecation of third-party cookies comes confusion. Merkle in early Ju ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- Google Releases Privacy Sandbox Timeline
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, July 24, 2021
Google released the detailed timeline for its Privacy Sandbox, including the timi ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been t ...