Tag results for "cookie tracking"
- First-Party Hearty: Brands Race To Get Ready For Loss Of CookiesOnly 6% of brands now rely exclusively on first-party data. But mo ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless FutureHavas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP AddressSome marketers are finding the jump to new platforms a challenge ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable BouncingThe privacy feature protects against bounce tracking, which allows trackers to tra ...
- Lotame Builds On Its Executive TeamLotame on Monday announced three major promotions to strengthen its executive tea ...
- Industry Shutters Partnership For Responsible Addressable MediaThe ad industry is winding down the Partnership for Responsible Addressable Medi ...
- Yahoo Takes ID-Free Targeting To The WebPublishers using Next-Gen Solutions -- now available for the open web ...
- UK CMA Accepts Google's Post-Cookie Proposals, But Will 'Closely Monitor' PlanThe U.K.'s Competition and Markets Authority (CMA) on Friday accepted a revis ...
- IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking CookiesBrands are already paying more to reach Apple customers after the iPho ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other ChallengesFirst-party data will be essential as third-party cookies disappear, and firms wi ...
- The iOS Update And The New Era In Healthcare Email MarketingFuture success in email marketing should be defined by deeper actions th ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study ShowsContextual advertising awareness has a steep hill to climb. But brands li ...
- German Publishers Reportedly Urge EU To Prohibit Google From Blocking CookiesGerman publishing giant Axel Springer, along with other advertisers and publishers ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, MeasurementSome 60% of media execs say "improvements in integrated media/execution" will ...
- Facebook And Google Reportedly Face Privacy Fines In FranceFrench privacy regulators plan to fine Google around $170 million and Facebo ...
- Google And Facebook Fined Millions In France For Privacy ViolationGoogle and Facebook, along with YouTube, were fined for breaching French la ...
- Google Patent Describes How Its Technology Authorizes Transfer Of Data Without CookiesThe U.S. Patent and Trademark Office has granted Google a patent describi ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- BIGtoken Closes BritePool Merger: Officially Changes Name, Eyes New Ticker SymbolThe name change was announced with the completion of the merger wi ...
- Email, First-Party Data Seen As Critical As Cookies Disappear, Brands SayOver half of companies are now investing more in email and technolog ...
- House Republicans Float Privacy Bill, Overrides Stringent State Laws"Privacy does not end at state lines and Americans deserve better th ...
- Third-Party Cookie Deprecation Could Reduce WorkforceLotame's survey suggests 48% of publishers think they will likely need ...
- Firefox Browser Tests 'Global Privacy Control' ToolMozilla's Firefox browser quietly began testing the "Global Privacy Control" several wee ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech GapClients can use the combined tools to leverage first-party data instead ...
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply ChainIAB Tech Lab on Wednesday released id-sources.json to help increase transparency arou ...
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'The two are inextricably linked with upcoming cookieless and device identity-less change ...
- How Brands Can Best Navigate The Cookie-less FutureThe elimination of third-party cookies plus other universal identifiers alters the marketi ...
- Mozilla Questions Google Plan To Thwart FingerprintingA recent Google proposal to thwart "device fingerprinting" -- a controversial tracki ...
- Google Pushes FLoC Testing To Q1 2022Google's update for Privacy Sandbox delays testing for several APIs, such ...
- Microsoft Advertising Pushes Reliance On Zero-Party DataMicrosoft Advertising has turned to zero-party data to promote trust and relevan ...
