- Banana Boat And Lotame Share Results From First Video Cookieless Targeting Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 13, 2022
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale acro ...
- Merkle Cookie Crumbs: What Marketers Need To Know
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 5, 2022
What increases the percentage of a website tag being successful? Gerry Bavar ...
- Firefox Turns On New Cookie-Blocking Feature
Digital News Daily, Wendy Davis - Wednesday, June 15, 2022
The new "Total Cookie Protection" tool aims to prevent ad-tech companies fr ...
- Jebbit Debuts New Zero-Party Data Tools
Email Marketing Daily, Ray Schultz - Wednesday, June 15, 2022
The new features are designed to help ecommerce brands create more personaliz ...
- Tealium To Employ Merkury, New Cookieless ID Tool From Merkle
Email Marketing Daily, Ray Schultz - Friday, June 10, 2022
Merkury combines first-party offline and online records within a single ID, Merk ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Ghostery CEO Calls Out Google, Microsoft For 'Redirecting Attention' Away From Privacy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 6, 2022
A recent report from the Irish Council for Civil Liberties calls o ...
- DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 30, 2022
DuckDuckGo CEO Gabriel Weinberg left details in a Reddit post last we ...
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 17, 2022
Tracker Radar data suggests the feeling of being watched isn't just ...
- DuckDuckGo Adds Feature To Block Google Topics And Fledge
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 11, 2022
DuckDuckGo has developed a feature its Chrome extension to block Google's tracki ...
- Cookie Cutter: Brands Already Face An Impact To Their Email Marketing
Email Insider, Ray Schultz - Monday, April 25, 2022
Cookies are not slated to disappear until 2023, but marketers are alrea ...
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Performance Marketing Insider, Laurie Sullivan - Friday, April 22, 2022
The feature gives users of Google's search engine and YouTube in Euro ...
- DuckDuckGo Debuts First Web Browser
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 12, 2022
DuckDuckGo may have begun as a private search engine, but on Tuesd ...
- Audigent Presents Cognitive PMP, Partners With Comscore For Its Predictive Audience Segments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 12, 2022
Audigent on Tuesday will launch integrations with audience segments from Comscore ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- Havas Group Acquires Search Laboratory, Secures Place In Cookieless Future
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Havas Group on Wednesday announced the acquisition of Search Laboratory, a digit ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Some marketers are finding the jump to new platforms a challenge ...
- Brave Builds New Capabilities To Protect Privacy, Releases Unlinkable Bouncing
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 9, 2022
The privacy feature protects against bounce tracking, which allows trackers to tra ...
- Lotame Builds On Its Executive Team
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 7, 2022
Lotame on Monday announced three major promotions to strengthen its executive tea ...
- Industry Shutters Partnership For Responsible Addressable Media
Digital News Daily, Wendy Davis - Thursday, February 24, 2022
The ad industry is winding down the Partnership for Responsible Addressable Medi ...
- Yahoo Takes ID-Free Targeting To The Web
Performance Marketing Insider, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- UK CMA Accepts Google's Post-Cookie Proposals, But Will 'Closely Monitor' Plan
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
The U.K.'s Competition and Markets Authority (CMA) on Friday accepted a revis ...
- IAB Warns Of Ad 'Measurement Blackout' Unless Industry Prepares For Loss Of Tracking Cookies
Research Intelligencer, - Tuesday, February 8, 2022
Brands are already paying more to reach Apple customers after the iPho ...
- The Rules Of The Game Change: B2B Brands Face Privacy Issues, Other Challenges
Email Insider, Ray Schultz - Friday, February 4, 2022
First-party data will be essential as third-party cookies disappear, and firms wi ...
- The iOS Update And The New Era In Healthcare Email Marketing
Email Marketing Daily, Kent Groves, Olympia Mantsios - Monday, January 31, 2022
Future success in email marketing should be defined by deeper actions th ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Contextual advertising awareness has a steep hill to climb. But brands li ...
- German Publishers Reportedly Urge EU To Prohibit Google From Blocking Cookies
Digital News Daily, Wendy Davis - Monday, January 24, 2022
German publishing giant Axel Springer, along with other advertisers and publishers ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- Facebook And Google Reportedly Face Privacy Fines In France
Digital News Daily, Wendy Davis - Wednesday, January 5, 2022
French privacy regulators plan to fine Google around $170 million and Facebo ...
- Google And Facebook Fined Millions In France For Privacy Violation
Performance Marketing Insider, Laurie Sullivan - Thursday, January 6, 2022
Google and Facebook, along with YouTube, were fined for breaching French la ...