LiveIntent, a marketing platform fueled by email addresses, has named Mano Pillai as chief product officer.
Previously, Pillai served as co-founder and CEO of Nikaza, a firm acquired by Stirista late last year. Pillai has also led engineering teams at Netscape and AOL.
At LiveIntent, Pillai will help to "offer a framework and an API that allows anyone with CRM data or first-party cookies to connect to the ecosystem on their terms,” states Matt Keiser, founder and CEO of LiveIntent.
LiveIntent is positioned to “help brands and publishers thrive by leveraging the assets they already invest in: email,” Pillai adds.
He notes, ““We are less than a year until the demise of third-party cookies.”