- 64% Of Tracking Cookies Are Blocked, Deleted By Web Browsers
Digital News Daily, Laurie Sullivan - Wednesday, March 28, 2018
Flashtalking found a higher rejection rate for tracking cookies on mobile device ...
- Mozilla Releases New Tool To Block Tracking By Facebook
Digital News Daily, Wendy Davis - Tuesday, March 27, 2018
The "Facebook Container" extension for Firefox will prevent Facebook from tracking peop ...
- Nearly Two In Three Cookies Are Being Blocked By Browsers
Around the Net In MAD London, Sean Hargrave - Tuesday, March 27, 2018
Ad-serving platform Flashtalking has revealed that research on cookies during 2017 fou ...
- Drawbridge Confirms Exiting EU Based On GDPR
Digital News Daily, Laurie Sullivan - Thursday, March 8, 2018
Cross-device identity company Drawbridge confirmed it will exit its advertising business ...
- Cookies Will Crumble, But Not Because Of GDPR
London Blog, Sean Hargrave - Thursday, February 22, 2018
GDPR is very lenient on cookies -- it's mobile use and t ...
- Facebook Told To Stop Tracking In Belgium
Around the Net In MAD London, Sean Hargrave - Monday, February 19, 2018
A Belgian court has told Facebook that it has been illegally tracki ...
- Turn Tells Judge Consumers Consented To 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Monday, February 12, 2018
"Plaintiffs expressly consented to receiving tailored advertising from Verizon's partners and ...
- Advertisers Turn To People-Based Marketing, Plan To Stop Using Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 9, 2018
The top three factors limiting the success of digital ad campaigns a ...
- Facebook Battles Users Over Tracking At Health Sites
Digital News Daily, Wendy Davis - Tuesday, December 19, 2017
"Facebook's policies told users exactly the kind of information that Facebook w ...
- Privacy Group Urges Court To Scuttle Google's 'Safari Hack' Settlement
Digital News Daily, Wendy Davis - Wednesday, December 6, 2017
The advocacy group Electronic Privacy Information Center is urging a federal appella ...
- Children's Lawyers Drop Privacy Suit Against Viacom Over Tracking Cookies
Digital News Daily, Wendy Davis - Monday, November 6, 2017
Attorneys for a group of children have agreed to withdraw a lawsu ...
- Court Rejects Turn's Bid For New Hearing In Battle Over 'Supercookies'
Digital News Daily, Wendy Davis - Monday, October 30, 2017
In another blow to Turn, a federal appellate court said Monday ...
- How The Mobile Cookie Crumbles
Digital News Daily, Aziz Rahim - Thursday, September 28, 2017
Marketers who rely on cookies may not want you to read thi ...
- Facebook Users Seek To Revive Battle Over Tracking On Health Sites
Digital News Daily, Wendy Davis - Thursday, September 21, 2017
Three Facebook users are asking a federal appellate court to revive ...
- Turn Wants Court To Reconsider Decision Reviving 'Supercookies' Lawsuit
Digital News Daily, Wendy Davis - Tuesday, September 19, 2017
Ad company Turn is hoping to convince appellate judges to reconsider the ...
- Ad Groups Bash Apple's New No-Tracking Settings
Digital News Daily, Wendy Davis - Thursday, September 14, 2017
The major online ad organizations are urging Apple to retreat from i ...
- Six Ad Industry Groups Blast Apple Over Changes To Cookie Tracking In Safari 11
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 14, 2017
Apple's new Safari 11 browser has prompted representatives from six major advertisi ...
- Did The EU Just Break Digital Marketing?
London Blog, Sean Hargrave - Wednesday, September 13, 2017
IAB Europe warns that the proposed ePrivacy Directive could halve the val ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget Enviable
London Blog, Sean Hargrave - Friday, August 4, 2017
You only have a roughly 50:50 chance of reaching your audience onlin ...
- Activist Asks Appellate Court To Scrap Google's $5.5M Safari Hack Settlement
Digital News Daily, Wendy Davis - Friday, June 30, 2017
The settlement "provides millions of dollars to the attorneys, and zero dolla ...
- Mozilla Rolls Out Android Browser That Blocks Tracking
Digital News Daily, Wendy Davis - Wednesday, June 21, 2017
Touting itself as privacy-friendly, Mozilla has launched an Android version of i ...
- Is Apple's Crackdown On Third-Party Ad Trackers A Gift To Google, Facebook?
Around the Net In Digital, Gavin O'Malley - Monday, June 12, 2017
The Verge argues that Apple’s decision to block third-party ad trackers ...
- What Does Apple's No-Tracking Feature Mean For Ad Tech?
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Continuing its efforts to promote itself as privacy-friendly, Apple made an announceme ...
- FTC Finalizes Privacy Settlement With Turn
Daily Online Examiner, Wendy Davis - Friday, April 21, 2017
The FTC has finalized a settlement with ad company Turn over allegatio ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Subway Recooks Cookie Notifications
MAD, Larissa Faw - Thursday, February 16, 2017
Developed by McCann London, the campaign gives Subway digital cookie acceptors t ...
- Email Marketing Is Ahead Of The Curve On EU Rules Bringing Panic To Adland
EuroMail, Sean Hargrave - Monday, January 16, 2017
Adland is clearly concerned by the direction EU policymakers are taking, b ...
- EU Promises Action On 'Annoying' Cookie Banners
Around the Net In MAD London, Sean Hargrave - Thursday, January 12, 2017
Plans to cut down on the "annoying" cookie banners that Web use ...
- That's The Way The Cookie Crumbles -- And Good Riddance, Now We're Mobile-First
London Blog, Sean Hargrave - Thursday, January 12, 2017
There's no need for concern over the EU proposing to get r ...
- New EU Proposals Could Legalise Ad Blockers But Restrict Tracking
Around the Net In MAD London, Sean Hargrave - Wednesday, January 11, 2017
The EU has proposed a slew of comms legislation that will bri ...