- Turn Wants Court To Reconsider Decision Reviving 'Supercookies' Lawsuit
Digital News Daily, Wendy Davis - Tuesday, September 19, 2017
Ad company Turn is hoping to convince appellate judges to reconsider the ...
- Ad Groups Bash Apple's New No-Tracking Settings
Digital News Daily, Wendy Davis - Thursday, September 14, 2017
The major online ad organizations are urging Apple to retreat from i ...
- Six Ad Industry Groups Blast Apple Over Changes To Cookie Tracking In Safari 11
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 14, 2017
Apple's new Safari 11 browser has prompted representatives from six major advertisi ...
- Did The EU Just Break Digital Marketing?
London Blog, Sean Hargrave - Wednesday, September 13, 2017
IAB Europe warns that the proposed ePrivacy Directive could halve the val ...
- One In Ten Hit Rate Makes Wasting Just Half A Budget Enviable
London Blog, Sean Hargrave - Friday, August 4, 2017
You only have a roughly 50:50 chance of reaching your audience onlin ...
- Activist Asks Appellate Court To Scrap Google's $5.5M Safari Hack Settlement
Digital News Daily, Wendy Davis - Friday, June 30, 2017
The settlement "provides millions of dollars to the attorneys, and zero dolla ...
- Mozilla Rolls Out Android Browser That Blocks Tracking
Digital News Daily, Wendy Davis - Wednesday, June 21, 2017
Touting itself as privacy-friendly, Mozilla has launched an Android version of i ...
- Is Apple's Crackdown On Third-Party Ad Trackers A Gift To Google, Facebook?
Around the Net In Digital, Gavin O'Malley - Monday, June 12, 2017
The Verge argues that Apple’s decision to block third-party ad trackers ...
- What Does Apple's No-Tracking Feature Mean For Ad Tech?
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Continuing its efforts to promote itself as privacy-friendly, Apple made an announceme ...
- FTC Finalizes Privacy Settlement With Turn
Daily Online Examiner, Wendy Davis - Friday, April 21, 2017
The FTC has finalized a settlement with ad company Turn over allegatio ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Subway Recooks Cookie Notifications
MAD, Larissa Faw - Thursday, February 16, 2017
Developed by McCann London, the campaign gives Subway digital cookie acceptors t ...
- Email Marketing Is Ahead Of The Curve On EU Rules Bringing Panic To Adland
EuroMail, Sean Hargrave - Monday, January 16, 2017
Adland is clearly concerned by the direction EU policymakers are taking, b ...
- EU Promises Action On 'Annoying' Cookie Banners
Around the Net In MAD London, Sean Hargrave - Thursday, January 12, 2017
Plans to cut down on the "annoying" cookie banners that Web use ...
- That's The Way The Cookie Crumbles -- And Good Riddance, Now We're Mobile-First
London Blog, Sean Hargrave - Thursday, January 12, 2017
There's no need for concern over the EU proposing to get r ...
- New EU Proposals Could Legalise Ad Blockers But Restrict Tracking
Around the Net In MAD London, Sean Hargrave - Wednesday, January 11, 2017
The EU has proposed a slew of comms legislation that will bri ...
- Turn Settles FTC Charges Over 'Supercookies'
Daily Online Examiner, Wendy Davis - Tuesday, December 20, 2016
Ad company Turn has agreed to settle allegations that it deceived consume ...
- People, Not Perishables: Time For The Cookie To Crumble
Real-Time Daily, John Donahue - Wednesday, December 14, 2016
The cookie has had a good run. The heart of digital marketi ...
- A Metrics Miracle
Metrics Insider, Josh Chasin - Friday, December 9, 2016
Josh Chasin is a poet -- and he knows it -- wi ...
- Viacom Defends Nick.com Privacy Practices, Asks Judge To Toss Lawsuit
Daily Online Examiner, Wendy Davis - Friday, September 30, 2016
Viacom is asking a federal judge to rule that the company didn ...
- Google's New Move: The Way The Cookie Crumbles?
Around the Net in Video, P.J. Bednarski - Monday, September 26, 2016
Google says in coming months it will expand Brand Lift from measuring onli ...
- Viacom, Mattel, Hasbro And Jumpstart Sanctioned For Tracking Kids
PolicyBlog, Wendy Davis - Tuesday, September 13, 2016
New York Attorney General Eric Schneiderman sanctioned four companies for allegedly violati ...
- Verizon Users Want To Continue Privacy Battle With Turn In Court
Daily Online Examiner, Wendy Davis - Thursday, June 16, 2016
Two New York residents who brought a privacy lawsuit against Turn a ...
- Facebook To Track Web Users Without Accounts
Around the Net In MAD London, Sean Hargrave - Friday, May 27, 2016
Facebook will begin tracking people without Facebook accounts across the Web ...
- Are Cookies Holding Back Mobile Programmatic?
Real-Time Daily, Karl Stillner - Friday, May 13, 2016
While marketers are now realizing the importance of mobile apps, the adopti ...
- Senate To Grill FCC And FTC On Broadband Privacy
PolicyBlog, Wendy Davis - Thursday, May 5, 2016
Lawmakers on the Senate Judiciary Committee plan to examine proposed new priva ...
- The Campaign For Ads Not Based On Tracking
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 2, 2016
Calling for a campaign against the "cancer of ad-tech" last week ...
- 2016 Presidential Election Shifts From Cookies To Real Voters
Marketing: Politics, Tim Vanderhook - Wednesday, April 27, 2016
The 2016 presidential election season has already proven to be a ga ...
- Keeping Up With Privacy Concerns In Online Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
In a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- Turn 'Supercookie' Battle Sent To Arbitration
Daily Online Examiner, Wendy Davis - Wednesday, March 16, 2016
In a victory for ad company Turn, a federal judge has se ...