- Mobile Reshaping Coupon Use
Online Media Daily, Mark Walsh - Thursday, April 4, 2013
A new study reports that 73% of Americans say they use coupo ...
- V8 V-Fusion + Energy In Daylight Savings Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 8, 2013
No one welcomes losing an hour of sleep when the clock "sprin ...
- Groupon Cuts Mason A Deal He Can't Refuse
Marketing Daily - Top of the News, Thom Forbes - Friday, March 1, 2013
Like many a defeated and depleted executive before him, Groupon co-founder a ...
- AdWords Enhances Campaigns: Teams Coupons, Search Ads
Online Media Daily, Laurie Sullivan - Friday, February 22, 2013
Google has released a feature combining search advertising on AdWords with coupo ...
- A Business Model For Search Ads, Coupons
SearchBlog, Laurie Sullivan - Friday, February 22, 2013
Dear Google and Microsoft: I can see the potential of coupons attach ...
- Eclectic Music Stars Perform For Miracle Whip
Marketing Daily, Karlene Lukovitz - Friday, February 8, 2013
In the video -- a takeoff on music-industry concert benefits ("We A ...
- 2012 Coupons Not The Same As 2011 Coupons
Research Brief, Jack Loechner - Friday, February 8, 2013
According to NCH (Marketing Services,) 305 billion coupons were distributed by C ...
- Campbell Enlists Celeb Chef In Heart-Health Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2013
Campbell Soup Company, which has been a sponsor of the American Hea ...
- The Value in Post-Couponing
MobileShopTalk, Chuck Martin - Thursday, February 7, 2013
While traditional coupons offer shoppers products at a lower price, there a ...
- M-Coupon Redemptions To Climb 50% This Year
Online Media Daily, Mark Walsh - Wednesday, January 30, 2013
Retailers are increasingly adopting mobile as a tactic to help drive footfa ...
- Google Launches Zavers Coupon Service
Online Media Daily, Laurie Sullivan - Saturday, January 12, 2013
Google launched a digital coupon service Friday called Zavers that allows reta ...
- Moving Products: Understanding Coupons
MediaDailyNews, Stephanie Kovner-Bryant - Tuesday, January 8, 2013
It's imperative that anyone who wants to offer/understand coupons for a grocery/ma ...
- A Rationale For Coupons (If You Need One)
Research Brief, Jack Loechner - Friday, December 21, 2012
According to Coupons.com, and Dr. Paul J. Zak, Professor of Neuroeconomics ...
- Auto Service Customers Want QR Codes/Apps
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
DMEautomotive has a new survey on how - and how much ...
- Toys R Us Plays With Social Discounts
Marketing Daily, Sarah Mahoney - Wednesday, December 12, 2012
Created in partnership with Ubisoft, the game invites players to build the ...
- Velti, Infinian Team For Mobile Coupons
Online Media Daily, Mark Walsh - Friday, December 7, 2012
Mobile marketing firm Velti is expanding its presence in loyalty marketing throu ...
- Planters Dry Roasted Marks 50th With New Flavors
Marketing Daily, Karlene Lukovitz - Thursday, December 6, 2012
The two new varieties of Planters Dry Roasted Peanuts -- Roasted Oni ...
- Boost Celebrates Every December Day With Song
Marketing Daily, Aaron Baar - Wednesday, December 5, 2012
In an online marketing promotion, the prepaid wireless carrier is offering ...
- Cool Whip Frosting Breaks New Ground
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2012
In this case, product development research revealed that consumers were dissatisfied wi ...
- Groupon CEO Mason Buys Some Time
Marketing Daily - Top of the News, Thom Forbes - Friday, November 30, 2012
No amount of clever copywriting can cover up the fact that Group ...
- Google Acquires Incentive Targeting
Around the Net in Search Marketing, Laurie Sullivan - Thursday, November 29, 2012
Google has acquired Incentive Targeting, which provides marketing services to manufacturers ...
- Birds Eye Reports Success With 'ICarly' Partnership
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2012
A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action seri ...
- Digital Coupons Use Is Limited
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 21, 2012
Some 84% of CPGs are now using digital coupons, with 45% usi ...
- Online Coupons Come To Shoppers
Around the Net In Online Marketing, Gavin O'Malley - Thursday, November 8, 2012
The New York Times takes a look at coupon Web site RetailMeNo ...
- What About Tying Mobile Searches To Coupon Offers?
SearchBlog, Laurie Sullivan - Tuesday, November 6, 2012
Experian Hitwise GM of Global Research for Experian Marketing Services Bill Tanc ...
- Coupon Redemption Comes Home
The Third Screen, Chuck Martin - Wednesday, October 24, 2012
A new model for mobile coupons from Endorse works directly with t ...
- Unilever Offers Digital Savings Across Brands
Marketing Daily, Karlene Lukovitz - Thursday, September 27, 2012
The giant consumer products company has partnered with national digital retail savin ...
- Holiday 2012 Tips You Might Overlook
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 25, 2012
Holiday campaigns this year will likely include digital coupon and rewards program ...
- The New Digital Role in Shopping
Research Brief, Jack Loechner - Wednesday, September 19, 2012
According to a new study by Ryan Partnership, branded shopping apps a ...
- Report: Online Deal Spending To Rise 87%
Online Media Daily, Laurie Sullivan - Monday, September 17, 2012
U.S. consumers will spend $3.6 billion this year for daily deals, ...