- Microsoft Tests Bing Offers Linked To Credit Cards
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
In the latest move to expand Bing Offers, Microsoft is testing ...
- Consumer Brand Loyalty Investments Rising
Online Media Daily, Laurie Sullivan - Monday, October 7, 2013
More than 50% of marketers that took place in a Forrester Resear ...
- Taco Bueno In 'Intervention' Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 30, 2013
A mysterious stranger reminiscent of old Clint Eastwood heroes (dressed in ponc ...
- Cheeseburger, Cheeseburger....: DQs Sell Out From SMS Promo
MoBlog, Steve Smith - Tuesday, October 1, 2013
An opted-in SMS list remains one of the most powerful tools f ...
- New Truvia Campaign Includes Money-Back Guarantee
Marketing Daily, Karlene Lukovitz - Friday, September 27, 2013
The campaign asks consumers to share how and when they made t ...
- Grocery Store = Exchange, Phone Screen = Inventory
RTBlog, Tyler Loechner - Friday, September 27, 2013
Digital media company Catalina has created a mobile commerce app featuring real-ti ...
- Newspaper Coupons First Choice For Savings
Research Brief, Jack Loechner - Tuesday, September 24, 2013
According to the Valassis annual Purse String Survey, millennials rely more heavi ...
- Mallomars Marks 100th With Social UGC, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, September 17, 2013
Fans of the marshmallow creme cookies are being invited to share the ...
- Green Mountain Taps Clarkson For Fair Trade Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 16, 2013
The Grammy Award winner is sharing that experience through a travelogue (includi ...
- Waiting for the Mobile Coupon Revolution
MobileShopTalk, Chuck Martin - Monday, September 9, 2013
We know from many studies that mobile shoppers can be swayed ...
- Kernel Season's Refreshes Packaging, Marketing
Marketing Daily, Karlene Lukovitz - Tuesday, August 13, 2013
Kernel Season's, launched in 2000, has become the U.S.'s #1 popcorn-seasoning bran ...
- Augmented Reality (AR) Stealthily Dressed in 3D Clothing
MobileShopTalk, Chuck Martin - Wednesday, August 14, 2013
A serious dose of augmented reality (AR), disguised as 3D, arrived ...
- Coupons See Post-Recession Recovery
Marketing Daily, Karl Greenberg - Tuesday, July 30, 2013
Coupon use is returning to modest growth, with digital distribution driving so ...
- For Gen Y, Target Goes To Bullseye U
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2013
Target, now in its 12th year of busing freshmen to nearby Targ ...
- For Back-to-School, Macy's Socializes
Marketing Daily, Sarah Mahoney - Monday, July 15, 2013
This year, Macy's is pushing its back-to-school effort even further into t ...
- Mobile Tech & Riding along the Back of the Old
MobileShopTalk, Chuck Martin - Tuesday, July 9, 2013
Some of the innovative mobile technology seems to be finding a ho ...
- Marketing's Role In Boston Market's Rib Success
Marketing Daily, Karlene Lukovitz - Tuesday, June 25, 2013
The major success of Boston Market's St. Louis Style ribs obviously reflec ...
- Please Geofence Me In: RetailMeNot Engagement Up 4X With Location Triggers
Mobile Insider, Steve Smith - Tuesday, June 11, 2013
Geofencing is not only effectively triggering greater engagement with shopper app RetailMeNo ...
- CKE Chains' Campaign Goes After McDonald's Customers
Marketing Daily, Karlene Lukovitz - Tuesday, June 4, 2013
Carl's Jr. and Hardee's are looking to win over some McDonald's custome ...
- How Hot Air Balloons Digitize
SearchBlog, Laurie Sullivan - Monday, June 3, 2013
A friend bought a Groupon from Sunrise Balloons and we booked t ...
- Athenos Unleashes 'Cooking With Yiayia' Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 17, 2013
The campaign is the latest creative evolution for Yiayia, who has amass ...
- Don't Launch Your Product On Facebook
Engage:Boomers, Stephen Reily - Monday, May 13, 2013
We have recently been asking Boomer women how they travel the pa ...
- Digital Coupons Impact New Product Awareness, Brand Recall
Online Media Daily, Laurie Sullivan - Thursday, May 9, 2013
Running ads prior to a product launch helps familiarize consumers with n ...
- Money Doesn't Grow On Trees
SearchBlog, Laurie Sullivan - Thursday, May 9, 2013
If you leave your printed coupons at home, don't want to p ...
- Coupons & the Gradual Migration to Mobile
MobileShopTalk, Chuck Martin - Thursday, May 2, 2013
Those mobile coupons keep coming, mainly because they work. Going through ...
- The Doggy Dog World Of Data, Coupons
Data and Targeting Insider, Laurie Sullivan - Thursday, May 2, 2013
I take my soft-coated wheaten terrier to a veterinarian that provides ...
- Scott Naturals Offers 'Secret Swap'
Marketing Daily, Karl Greenberg - Thursday, April 25, 2013
A Web site, www.SecretSwap.com, touts the product line and details the progr ...
- In Food Shopping, Brands Are Big Losers
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2013
This marks the third straight year of declines for national brands. A ...
- Who's Clipping Coupons?
Marketing Daily, Nina Lentini - Thursday, April 11, 2013
Top 10 DMAs in which adults have clipped coupons from the Sund ...
- Mobile Reshaping Coupon Use
Marketing Daily, Sarah Mahoney - Thursday, April 4, 2013
A new study reports that 73% of Americans say they use coupo ...