Tag results for "cpc"
- CPI Grew In March, But Retail Media Spend Grew MoreThe Consumer Price Index rose 0.4% in March, but recent research sho ...
- Microsoft Pursues Automated CPC BiddingAs Microsoft's platforms turn to automation, all manual cost-per-click bidding for new ...
- Walmart's Real-Life Ad Fairytale Began In 2023Tinuiti's report found that three-quarters of all Walmart's search ad clicks we ...
- Email By The Yard: A Primer On MetricsFrom the open rate to the bounce rate, email senders must ke ...
- How Pressure Driving Ad Performance Changes MediaA recent survey of advertisers and agency execs found 60% of report ...
- Taboola Takes AI Into Bidding To Advance PerformanceTaboola has created bidding technology that advances performance advertising by moving markete ...
- American Express Looks To Expand Program With Seasonal OffersAmerican Express continues to build out its Amex Offers program by providi ...
- Search Ads Cost Per Lead Rise, Conversions FallThe cost of generating leads through search ads rose, while conversion rat ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign ResultsPeople First created a campaign with help from contractors and installers aft ...
- Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC CampaignsIntent-based ad targeting in pay-per-click campaigns drove significantly stronger performance and rea ...
- There's A Silver Lining In Pacvue's Ad Spend/Performance ReportAd spend slowed on retail media sites in Q1 2023 vs. t ...
- Microsoft Audience Network's Manual CPCs Will Transition To EnhancedMicrosoft will automatically adjust campaign bids in real-time to increase the chanc ...
- Cost-Per-Click Falls On Amazon, Jumps On Walmart And InstacartPacvue released Q4 2022 CPC data Wednesday, based on first-party numbers th ...
- Marketers Finally Make Digital Ads More Relevant, Data ShowsCivicScience January data shows consumers believe the digital ads they see a ...
- Paid-Search Ad Spend Falls 18% On Average In DecemberThe average daily amount spent in paid-search advertising fell 18% in Decemb ...
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023More marketers plan to increase rather than decrease ad and marketing budge ...
- Court Won't Revive Advertiser's Battle With Facebook Over Phony AccountsSiding with Meta Platforms, a federal appellate court refused to revive ...
- Google Ads Cost Per Lead Rose For 91% Of Industries AnalyzedThe cost per lead has increased significantly, with 21 of 23 industri ...
- Merkle: Prioritizing Performance Media, What Marketers Say They DoJust 48% of respondents to a Merkle survey prioritized organic search mo ...
- The Cookie Diet: Brands Are Slightly Less Worried About Privacy, Merkle ReportsAlthough marketers seem less concerned about privacy issues, most feel that priva ...
- Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach ThemData released from omnichannel performance marketing firm Skai shows marketers spent slight ...
- Google Changes Search Ads Design On Mobile, Desktop Tests To FollowThe company has been testing this process for more than a ye ...
- Paid-Search Spending Rose 5% In SeptemberSkai, which releases data tracking its clients' monthly spending, found the avera ...
- Focus Turns To Retail Media And Less Expensive Items For Remainder Of YearRetail companies now have data companies analyzing ad trends to determine t ...
- Affiliate Paid-Search Compliance Increasing In PopularitySome 78.1% of brands expect digital marketing budgets to increase in 202 ...
- Affiliate Fraud Finds A BenchmarkBrandVerity is working on creating a benchmark that will give advertisers ...
- Brands Worry About Economic Future, Merkle Study FindsSome 85% of marketers responding to Merkle's survey conducted earlier this ye ...
- eBay Reveals Ad Roadmap For 2022eBay is expanding its ad offerings to support full-funnel ad strategies a ...
- Average Order Value For Affiliate Sales Rose 18% In AprilThe latest Retail Affiliate Marketing Sales Index measures gross merchandise sales direct ...
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, ReportingIAS has advanced its product suite to include a Control Panel f ...
