- Competitor Not Defending Their Trademark? Then Exploit It
Search & Performance Marketing Daily, Jonathan Kagan - Wednesday, January 9, 2019
Bidding on competitors' names is common practice in any search marketing strateg ...
- Most Expensive Search Keywords Surpassing $200 Per Click
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 21, 2018
Mesothelioma-related keywords account for 67 of the top 100 most expensive ter ...
- Amazon Taking Marketers' Budgets, CPCs In Flux Globally
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 31, 2018
Marketers spent 13% more in Q2, driven by click volume and high ...
- Amazon -- Once Again- - Fights Fake Reviews, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
Scams to outsmart Amazon's algorithms, intended to serve the most relevant resul ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 25, 2018
Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-bas ...
- Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 23, 2018
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billi ...
- Microsoft Sees Big Gains, But Not From Bing
Performance Marketing Insider, Laurie Sullivan - Friday, July 20, 2018
One report suggested Microsoft "blew minds" on Wall Street after reporting fourth-quart ...
- Advertiser Sues Facebook Over 'Stealth' Clicks
Digital News Daily, Wendy Davis - Tuesday, May 29, 2018
A Minneapolis resident who advertises his hoverboard business on Facebook alleges ...
- Valentine's Day Searches Lead To Increase In Online Average Order Value
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 21, 2018
Search and purchase insights released Wednesday show an interesting trend in consum ...
- Google Tops $110B For 2017, Takes Hit On Profit In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 1, 2018
The company posted $32.3 billion in sales for Q4 -- pushing i ...
- Why And Where Costs Are Rising On Search Clicks
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2018
As costs per click continue to rise, Bing leads with a 2 ...
- Advertisers' Spend Rose 32% On Bing And Yahoo Gemini In Q4
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 25, 2018
Overall, marketers spent more on search ads from Google, Bing, Yahoo, a ...
- Google Automation Hits Media Bidding Glitch, Plans To Reimburse Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 11, 2017
Advertisers using a smart bidding tool to run Google Shopping campaigns wi ...