- Kimberly-Clark Keeps Upping Ad Spend
Marketing Daily - Top of the News, Les Luchter - Thursday, September 5, 2024
The brand has doubled spending since 2018 to support "an increase ...
- Frito-Lay, Jack Link's Offers Gen Z 'Flavorfied' Head Shots
CPG Insider, Sarah Mahoney - Friday, August 30, 2024
The LinkedIn contest aims to combat "job boreout" and coax job seeke ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- Totino's Targets Breakfast-Skipping Teens With '80s Spoof
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2024
New campaign focuses on Gen Z's appetite for slightly twisted nostalgia. ...
- Chasing Automation In Media Planning To Reduce Human Error
MediaDailyNews, Laurie Sullivan - Friday, August 23, 2024
Engineers at Reckitt, a multinational consumer goods company, are working on ...
- Research: Shoppers Feel More Control Over Grocery Spending
CPG Insider, Sarah Mahoney - Friday, August 23, 2024
Food prices are still high. However, new research from the Food Indust ...
- Do Hydrated Humans Have More Fun? Q&A With Nuun's Chris Brody
Pharma & Health Insider, Les Luchter - Thursday, August 22, 2024
The marketer of hydration tablets celebrates its 20th anniversary with creative activatio ...
- Juicy Juice Partners With Mom Influencers On 'Pledge To Play Outside'
Marketing Daily, Danielle Oster - Tuesday, August 20, 2024
Parents who sign up for the pledge will be entered into ...
- Dr Pepper Takes 'Fansville' 'College Football Campaign 'Into The Great Unknown'
Marketing Daily, Danielle Oster - Monday, August 19, 2024
Campaign will include an ad featuring Texas Longhorns star quarterback Quinn Ewer ...
- Why Kraft Mac & Cheese Is Heading Into The Woods
CPG Insider, Sarah Mahoney - Friday, August 16, 2024
To refresh the long-running 'Help Yourself' campaign, the comfort-food brand runs straig ...
- Garden Veggie Snacks Launches First National Masterbrand Campaign
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The campaign for the Hain Celestial Group brand is the first ...
- Coca-Cola, Oreo Are 'Besties' With New Collab
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwi ...
- Keystone Light Beer Brings Back 'The Hunt' To Win Hunting Gear
Marketing Daily, Teresa Buyikian - Wednesday, August 14, 2024
During the yearly promotion, beer drinkers hunt out an elusive "Blaze Orang ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Stonyfield Organic Turns Sugar Into BTS T-Shirts
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane in ...
- Pop-Tart Takes Super-Sizing To Next Level
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
The party-sized pastry, large enough to serve 73 people, is the brand ...
- Hormel Toasts The Mr. Peanut Fan Club
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
A new film celebrates the Peanut Pals, the enthusiastic collectors of bra ...
- Allman Brothers Band Gets Its Own Bourbon
Marketing Daily, Teresa Buyikian - Monday, August 12, 2024
The small batch bourbon is inspired by the band's iconic "Eat ...
- Rumored Mars/Kellanova May Rattle Food Brands
CPG Insider, Sarah Mahoney - Friday, August 9, 2024
Mars's potential $30 billion acquisition of the Pop-Tarts and Pringles company wou ...
- Gatorade Stages 'Get Fit For School' Program Co-Hosted By Miami Dolphins
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
The event was designed to support the brand's "Equity in Sports" initiati ...
- Walmart Strengthens Grocery Lead
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
Traditional grocers, including Kroger, Albertsons and Publix, continue to fall behind. ...
- Spike Lee Helps Vitaminwater Celebrate Being 'Born In New York'
Marketing Daily, Danielle Oster - Monday, August 5, 2024
The brand's first campaign in two years celebrates its roots: founded ...
- Kellanova Just Wrapped An Agency Overhaul; Is It Now Up For Sale?
Mediapsssst, Richard Whitman - Monday, August 5, 2024
A deal is not certain, but Mars is exploring a possible acquisitio ...
- Olipop Teases New Flavor With 'Olipop University'
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The brand is giving college students a chance to win eight cas ...
- Revl Fruits Offering $50K 'Salary' To Float Around, Drink Juice All Day
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The Ocean Spray brand's "Grow Up Never" promotional contest calls on fa ...
- In New Ads, Nellie's Free Range Offers an Egg-ucation
CPG Insider, Sarah Mahoney - Friday, August 2, 2024
Pete & Gerry's hopes to teach misinformed consumers more about happy h ...
- Nicole Richie, Estee Lauder Hit The 'Night Night Club'
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
The cosmetics giant and aging club kid break down millennial bedtime routi ...
- MilkPEP Promotes 'Every Woman's Marathon' Event
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
The campaign and event are part of a broader effort to conne ...
- Football & Rum: Captain Morgan's Brings Back NFL Fan Of The Year Contest
Marketing Daily, Teresa Buyikian - Thursday, August 1, 2024
Sponsored by Captain Morgan, fans compete to be picked by and represe ...
- Cup Noodles, George Kittle Simplify Fantasy Draft
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
Nissin Foods USA's new campaign helps fans escape the dreaded autodraft. ...