- Chobani Develops Shelf-Stable 'Super Milk' For Disaster Relief
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The company embarked on the project in response to logistical challenges connecti ...
- Nulo Shows Role Pets Play For Elite Athletes
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2024
The cornerstone ad for pet-food brand is a 60-second spot that debu ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Lobster Lessons: Customer Care, Strategic Partnerships
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins wi ...
- Kraft Heinz Hires Todd Kaplan As CMO
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
Kaplan left PepsiCo last month after 17 years. ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Nature's Bounty Unifies Messaging Under 'It's In Your Nature'
Marketing Daily, Les Luchter - Wednesday, July 10, 2024
It's a "fresh approach...grounded in positivity about the amazing feats the hum ...
- Follow The Culture: How Brands Can Escape 'Blandification'
Marketing Daily, Danielle Oster - Wednesday, July 3, 2024
"For example, Dr Pepper answered the TikTok 'dirty soda' trend with i ...
- Pampers' Diaper Stash Debuts Web Sitcom
Marketing Daily, Les Luchter - Friday, July 5, 2024
"That's So Baby!" is designed to feel like a '90s sitcom, rig ...
- With New CMO, Kind Launches 'All Kinds of Good'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The campaign reflects a sharper purpose -- and consumers' ongoing tension betwe ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- Johnsonville Wants To Keep The Internet Juicy
CPG Insider, Sarah Mahoney - Friday, June 28, 2024
The sausage company invites other brands to join the push for positiv ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Pop, Don't Plop: Alka-Seltzer Launches Fizzy Melts
Marketing Daily, Les Luchter - Wednesday, June 26, 2024
Fizzy Melts are said to provide all the benefits of the origin ...
- First Female Olympic Gold Medalist Returns For Period Education
Marketing Daily, Les Luchter - Monday, June 24, 2024
Via AI, American-born Swiss sailor Helene de Pourtales stars in a one-minu ...
- Tide Knows: Olympians Are Messy Eaters, Too
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
P&G's stain-focused spot spoofs the laundry woes of track-and-field legends. ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- Mtn Dew Continues Rush Of New Flavors With 7-Eleven Exclusives
Marketing Daily, Danielle Oster - Wednesday, June 19, 2024
Mtn Dew is introducing a limited-time Infinite Swirl tropical punch flavor, a ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- 78-Year-Old HASK Targets Millennials To 'Repair With Care' Their Hair
Marketing Daily, Les Luchter - Tuesday, June 18, 2024
The ads feature women doing such tasks as washing and blow-drying the ...
- Welch's Juicefuls Squeezes Engagement Out Of Spotify, Artist Partnerships
Marketing Daily, Danielle Oster - Tuesday, June 18, 2024
The brand partnered with country musician Tanner Adell and singer-songwriter Teddy Swi ...
- Research Finds 55% Of Shoppers Choose Stores For Their Private Brands
Retail Insider, Sarah Mahoney - Wednesday, June 19, 2024
The Food Industry Association's latest analysis reports that people are flocking ...
- 'World's Ugliest Dog' To Become Face Of Mug Root Beer
Marketing Daily, Danielle Oster - Monday, June 17, 2024
Winner of the Sonoma-Marin Fair's contest will be featured in limited-edition ca ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Reynolds Wrap Teams Up With ButcherBox To Push BBQterie
CPG Insider, Sarah Mahoney - Friday, June 14, 2024
The tin foil titan hopes the collaboration will give it charcuterie cac ...
- Reliability Drives Automotive Brand Trust
Marketing Daily, Tanya Gazdik - Tuesday, June 11, 2024
That's according to a new report that also reveals where automotive bran ...
- NYX Celebrates Chosen Families In Pride Campaign
Marketing Daily, Danielle Oster - Friday, June 7, 2024
"Family Can't Be Framed" developed out of the insight that nearly 4 ...