- Smells Like Sales: The Bakery-Inspired Boom in Body Care
Marketing Daily, Sarah Mahoney - Wednesday, January 8, 2025
P&G's Native and Unilever's Dove are the latest to jump on t ...
- Tool Offers CPG Brands Expanded YouTube Ad Measurement
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Market research company Circana is expanding its sales-lift solution for YouTube, intend ...
- GLP-1 Meds Reduce Grocery Spending By 6%
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2025
New research from Cornell University and Numerator shows those on weight-loss dru ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CES
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
A string of ad platforms expanded their retail media ad partnerships th ...
- Saquon Barkley Rests As Unisom Keeps Ribbing Sleeping Giants
Marketing Daily, Les Luchter - Monday, January 6, 2025
The tie-in with the NFL player marks the continuation of a marketi ...
- CPG Leaders Crave Ad Intel And Big Ideas
CPG Insider, Sarah Mahoney - Friday, January 3, 2025
Brands are looking for new ways to keep consumers laughing. ...
- Contests, Personnel News Round Out 10 Most-Read QSR, Liquor Stories
Marketing Daily, Teresa Buyikian - Tuesday, December 31, 2024
An Applebee's story made the list -- one featuring a national, double-bli ...
- This Is What It Looks Like When A Pop-Tarts Mascot Flies Coach
Marketing Daily, Danielle Oster - Friday, December 27, 2024
United Airlines-Kellanova's campaign followed this year's edible Pop-Tarts mascots as they ma ...
- After Seven Years, Wonderful Halos Are Back On TV
CPG Insider, Sarah Mahoney - Friday, December 27, 2024
With "Hands Off My Halos," the citrus brand looks to juice ...
- Research: In Inflation's Wake, Brand Mistrust Turns Paranoid
Marketing Daily, Sarah Mahoney - Thursday, December 26, 2024
Gartner dives into the toxic cultural changes wrought by the rising co ...
- Kimberly-Clark Tackles Down-There Accidents With 2 Campaigns
Marketing Daily, Les Luchter - Monday, December 23, 2024
Actress Katherine Heigl discusses "the coughing fit panty blitz" and the "gigg ...
- Listerine Gets 2025 Off To A 'Fresh Start' With New Year's Marketing Blitz
Marketing Daily, Les Luchter - Friday, December 20, 2024
The "Fresh Start Feeling" campaign will peak with what the brand ...
- Liquid Death Partners With Gopuff For Hot Tub Giveaway
Marketing Daily, Danielle Oster - Sunday, December 22, 2024
The beverage brand partners with the delivery service to promote delivery orde ...
- Kellanova CMO: 'Big Brands Do Big Things'
CPG Insider, Sarah Mahoney - Friday, December 20, 2024
How the snacking giant is using college football bowls to help Pop-Tar ...
- Dr. Dre, Snoop Dogg As New Spirits: Are Frank And Sammy Rolling In Their Graves?
Mad Blog, Barbara Lippert - Thursday, December 19, 2024
Seeing the long-dead Chairman of the Board and Candy Man as talki ...
- Twix Turns TikTok Miss Into Viral Gold
Marketing Daily, Sarah Mahoney - Thursday, December 19, 2024
Mars' cookie bar made a mistake when it followed just one influence ...
- Poop & Pee Characters Star In New Pull-Ups Campaign
MAD, Steve McClellan - Monday, December 16, 2024
The work is from Leo Burnet for what Kimberly-Clark is calling ...
- With Candy Salad, Ferrara Tries TikTok Commerce
Marketing Daily, Sarah Mahoney - Friday, December 13, 2024
With $30 kits, the company hopes to promote multiple brands with o ...
- With A Selfish Santa, Swedish Fish Jump Back Into Advertising
CPG Insider, Sarah Mahoney - Friday, December 13, 2024
The Mondelez-owned candy brand's new campaign is the first in five ye ...
- Dawn, Lysol, Bounty Top Brands With Black Consumers
Marketing Daily, Sarah Mahoney - Thursday, December 12, 2024
Brand loyalty stakes in a post-DEI era are changing. Will companies li ...
- Thanksgiving Didn't Go So Well? Johnsonville's Game Makes Holiday Safer
Marketing Daily, Sarah Mahoney - Tuesday, December 10, 2024
To ease still-simmering resentments at holiday get-togethers, the sausage company invents "Hel ...
- Colorado Warns Against High-Concentration Cannabis
Marketing Daily, Les Luchter - Tuesday, December 10, 2024
First state to legalize cannabis is now also first in calling o ...
- Kenvue Will Keep Upping Ad Spend In 2025
Marketing Daily, Les Luchter - Friday, December 6, 2024
Not only is Kenvue spending more on advertising, but it's changed i ...
- Smucker CMO: Engaging Below The Surface
CPG Insider, Sarah Mahoney - Friday, December 6, 2024
Gail Hollander keeps looking for ways to integrate brand experiences with cultur ...
- Shaq Introduces Pepsi Holiday Release With 'The Mini Holiday Baking Show'
Marketing Daily, Danielle Oster - Wednesday, December 4, 2024
The campaign is promoting the limited-edition holiday release of Pepsi Zero Sug ...
- Oscar Mayer Brings Back Vintage Jingle Spot
Marketing Daily, Sarah Mahoney - Monday, December 2, 2024
The Kraft Heinz brand surprised football fans with the 1974 spot, airi ...
- NBCUniversal's 'Wicked' Has Barbie-Like List Of Brand Collaborations
Marketing Daily, Danielle Oster - Wednesday, November 27, 2024
"Wicked"-obsessed consumers can get their hands on everything from "Wicked" branded sunglass ...
- CPG Under The Tree? Hidden Valley, Hellmann's, Bumble Bee Get Gifty
CPG Insider, Sarah Mahoney - Wednesday, November 27, 2024
Most people aren't asking Santa for fancy mayo or a tuna-fish Adve ...
- Daisy Campaign Courts Younger Partygoers For Relaunched Sour Cream Dips
MAD, Steve McClellan - Monday, November 25, 2024
The Daisy Dips were relaunched last year decades after the company shelv ...
- Bud Light Taps Comedian Shane Gillis To Celebrate College Football
Marketing Daily, Teresa Buyikian - Monday, November 25, 2024
Gillis realizes he's in the wrong commercial, a high-fashion one for cologn ...