- Football & Rum: Captain Morgan's Brings Back NFL Fan Of The Year Contest
Marketing Daily, Teresa Buyikian - Thursday, August 1, 2024
Sponsored by Captain Morgan, fans compete to be picked by and represe ...
- Cup Noodles, George Kittle Simplify Fantasy Draft
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
Nissin Foods USA's new campaign helps fans escape the dreaded autodraft. ...
- With A New York Cafe, Hellmann's Heads To Paris
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
Unilever hopes the experience will convince Americans that yes, it is ...
- Dr. Pepper's Link To 'Cultural Zeitgeist': Marketing Takeaways From Big Bev Earning Calls
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
CEO Tim Cofer called Creamy Coconut soda Keurig Dr Pepper 's "mo ...
- Reverse-Aging Wine: Demystifying Industry For Next-Gen Drinkers
Marketing Insider, Miles Marmo - Wednesday, July 31, 2024
The wine industry needs to demystify its product and make it mo ...
- 'Hello World': Coca-Cola On IOC Partnership Song, Evolution In Music Marketing
Marketing Daily, Danielle Oster - Monday, July 29, 2024
The Coca-Cola Company released "Hello World," an upbeat pop song performed ...
- 5 Team USA Sour Cherry Cheerleaders Champion Cheribundi
Marketing Daily, Danielle Oster - Monday, July 29, 2024
Brand ambassadors will promote the benefits of the drink for athletic recover ...
- Talking Toilet, Detective Pal Solve Flushing Crimes
Marketing Daily, Les Luchter - Friday, July 26, 2024
Duo aims to get consumers to look for the "Do Not Flus ...
- California Pizza Kitchen Turns Order Mishap Into Viral Promotion
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
When an order mishap went public, the chain cleverly turned the incide ...
- Kraft Says Pickle Mayonnaise Is Summer's New Star
CPG Insider, Sarah Mahoney - Friday, July 26, 2024
As the company savors the sauce revolution, America is clamoring for cream ...
- Even NYC Apartments Have Laundry Rooms Larger Than This!
Marketing Daily, Les Luchter - Tuesday, July 23, 2024
The American Cleaning Institute, with members like Clorox and P&G, created ...
- Kellanova Expands IPG's Creative Remit
MAD, Steve McClellan - Monday, July 22, 2024
One of the bigger changes is the shift of Pringles from WPP ...
- Shake Shack And Tide Team Up For Summer BBQ Promo
Marketing Daily, Teresa Buyikian - Monday, July 22, 2024
The brands are offering a free dry-cleaning voucher to customers who t ...
- Smucker CMO: 'Our Brands Have To Be A Bright Light'
CPG Insider, Sarah Mahoney - Friday, July 19, 2024
For Gail Hollander, leading the CPG giant's marketing calls for shaking ...
- Chobani Develops Shelf-Stable 'Super Milk' For Disaster Relief
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The company embarked on the project in response to logistical challenges connecti ...
- Nulo Shows Role Pets Play For Elite Athletes
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2024
The cornerstone ad for pet-food brand is a 60-second spot that debu ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Lobster Lessons: Customer Care, Strategic Partnerships
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins wi ...
- Kraft Heinz Hires Todd Kaplan As CMO
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
Kaplan left PepsiCo last month after 17 years. ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Nature's Bounty Unifies Messaging Under 'It's In Your Nature'
Marketing Daily, Les Luchter - Wednesday, July 10, 2024
It's a "fresh approach...grounded in positivity about the amazing feats the hum ...
- Follow The Culture: How Brands Can Escape 'Blandification'
Marketing Daily, Danielle Oster - Wednesday, July 3, 2024
"For example, Dr Pepper answered the TikTok 'dirty soda' trend with i ...
- Pampers' Diaper Stash Debuts Web Sitcom
Marketing Daily, Les Luchter - Friday, July 5, 2024
"That's So Baby!" is designed to feel like a '90s sitcom, rig ...
- With New CMO, Kind Launches 'All Kinds of Good'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The campaign reflects a sharper purpose -- and consumers' ongoing tension betwe ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- Johnsonville Wants To Keep The Internet Juicy
CPG Insider, Sarah Mahoney - Friday, June 28, 2024
The sausage company invites other brands to join the push for positiv ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Pop, Don't Plop: Alka-Seltzer Launches Fizzy Melts
Marketing Daily, Les Luchter - Wednesday, June 26, 2024
Fizzy Melts are said to provide all the benefits of the origin ...