- Mixing Protein With Strength Training, Boost Camp Launches For 50+ Audience
Marketing Daily, Les Luchter - Sunday, June 9, 2024
Boost Camp follows launch of "Here's to Now," ad that showcases "consumer ...
- Next Wave Of Ocean Spray's Brand Refresh Echoes Its Marketing Past
Marketing Daily, Danielle Oster - Monday, June 10, 2024
The campaign kicks off with three ads introducing a farmer-inspired character nam ...
- FDA Reverses Marketing Ban On Juul Vaping Products
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 9, 2024
The FDA has challenged the company's tactics, including making products that appe ...
- Dr. Squatch Insures Nick Cannon's Balls For $10 Million
CPG Insider, Sarah Mahoney - Friday, June 7, 2024
The men's grooming brand hopes to get odor management "down there" ...
- Skittles' Muted Approach To Pride This Year Features Meetup Partnership
Marketing Daily, Danielle Oster - Thursday, June 6, 2024
Traditional rainbow returned to brand's Pride offering for first time in ha ...
- Culturelle Fights For Endangered Ecosystem: The Gut Microbiome
Marketing Daily, Les Luchter - Wednesday, June 5, 2024
A lighthearted yet cause-oriented campaign includes an animated lactobacillus -- the stra ...
- Natural Succession In Chocolatude: Jif's 'Merger' Of Peanut Butter, Chocolate
Mad Blog, Barbara Lippert - Tuesday, June 4, 2024
HBO hit's Gerry, J. Smith-Cameron, is at the helm of a corpora ...
- Sofia Vergara Launches Colombian Coffee Brand
Marketing Daily, Danielle Oster - Tuesday, June 4, 2024
Dios Mio! Coffee (which roughly translates to "My God" in English), launch ...
- Big News From Big Pickle
Mad Blog, Barbara Lippert - Monday, June 3, 2024
Street interviews with Gen Z New Yorkers asking how they expect Hei ...
- Sobriety-Inducing Safety Shots Soon Available At Retail
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
Safety Shot redesigned packaging for its proprietary formula into portable 4 ...
- Y Not? Extra Y Centerpiece For SKYY Vodka Global Campaign
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
"Y go out?" asks one spot featuring a house party, as hipste ...
- Nehemiah's CMO With Staying Power
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 7, 2024
"When I look at an opportunity in my life that really transform ...
- Gatorade Revives 'Is It In You?' For Largest-Ever Campaign
Marketing Daily, Danielle Oster - Friday, May 31, 2024
The campaign also sees Michael Jordan return, providing narration for spot th ...
- Retail-Centric OTC Upstart Wonderbelly Hits CVS Aisles
Marketing Daily, Les Luchter - Monday, June 3, 2024
The move comes a year after an initial national retail rollout ...
- Chobani CEO Acquires Anchor Brewing
Marketing Daily, Danielle Oster - Sunday, June 2, 2024
The new owner plans to revive the brand as a working brewe ...
- Uglies Takes Upcycling To The Snack Aisle
CPG Insider, Sarah Mahoney - Friday, May 31, 2024
The niche potato chip brand is inviting consumers to turn something ug ...
- Vroom, Vroom! BodyArmor Unleashes Virtual Pit Stop Experience
Marketing Daily, Danielle Oster - Thursday, May 30, 2024
The AR functionality shows up on limited-edition bottles spotlighting NASCAR driver Ry ...
- Suja Life Acquires Slice, Soda Brand Once Owned By Pepsi
Marketing Daily, Danielle Oster - Wednesday, May 29, 2024
The company plans to relaunch a reformulated version of the brand ...
- The Kool-Aid Man Pops Up At Rita's Frozen Lemonade
Marketing Daily, Teresa Buyikian - Tuesday, May 28, 2024
Rita's Kool-Aid Tropical Punch Italian Ice is also featured in the Five-Lay ...
- Cheez-It Keeps Looking For Buzz With Cheez-In Diner
CPG Insider, Sarah Mahoney - Thursday, May 23, 2024
The Kellenova snack brand wants to give superfans something to talk ab ...
- Nestle To Launch Frozen Food Line Positioned For Weight-Loss Med Users
Marketing Daily, Danielle Oster - Thursday, May 23, 2024
Vital Pursuit is a new portion-controlled frozen food brand line set ...
- Green Day Partners With Keurig Dr Pepper To Launch Punk Bunny Coffee
Marketing Daily, Danielle Oster - Wednesday, May 22, 2024
Punk Bunny Coffee claims it will be the first brand to laun ...
- Jack Link's Starts Beef With Slim Jim In National Appeal To Gen Z
Marketing Daily, Danielle Oster - Monday, May 20, 2024
"Feed Your Wild Side" focuses on social media, OOH, and event marketin ...
- Blue Moon Brings The Ballpark Home With 'Blue Moon Home Run Twist' Ice Cream
Marketing Daily, Danielle Oster - Monday, May 20, 2024
Blue Moon and Rawlings also partnered on a baseball-themed apparel capsule collect ...
- Rising Prices Have Changed Consumers -- Here's How
Marketing Daily, Sarah Mahoney - Monday, May 20, 2024
People are shopping different channels and eating at home more. ...
- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers mod ...
- Jell-O Says 'Hello' To Girl Scout Cookies With New Pudding Cups
CPG Insider, Danielle Oster - Friday, May 17, 2024
Jell-O brand manager Colleen Koubek discusses the collaboration between two iconic bra ...
- Gillette Venus Makes Splash In P&G Olympic Push
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
Individual brands -- not the parent company -- will star in P&G ...
- Bracing For 'Bridgerton,' Brands Offer Special Collections
Marketing Daily, Sarah Mahoney - Wednesday, May 15, 2024
Ready or not, gentle readers, the Netflix hit is back. And fa ...
- A Visual Attention Study That Went Terribly Right
Performance Marketing Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...