- Alphabet's 'Project Mineral' Winds Down, Licenses Tech To Driscoll's
MediaDailyNews, Laurie Sullivan - Wednesday, July 3, 2024
Alphabet shows how its machine learning, AI, camera and self-driving car technologi ...
- Target CTV Research: Why Shoppers Love Streaming
Marketing Daily, Sarah Mahoney - Monday, July 1, 2024
The retailer says customers increased digital viewing by 40% last year. ...
- Johnsonville Wants To Keep The Internet Juicy
CPG Insider, Sarah Mahoney - Friday, June 28, 2024
The sausage company invites other brands to join the push for positiv ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Pop, Don't Plop: Alka-Seltzer Launches Fizzy Melts
Marketing Daily, Les Luchter - Wednesday, June 26, 2024
Fizzy Melts are said to provide all the benefits of the origin ...
- First Female Olympic Gold Medalist Returns For Period Education
Marketing Daily, Les Luchter - Monday, June 24, 2024
Via AI, American-born Swiss sailor Helene de Pourtales stars in a one-minu ...
- Tide Knows: Olympians Are Messy Eaters, Too
Marketing Daily, Sarah Mahoney - Monday, June 24, 2024
P&G's stain-focused spot spoofs the laundry woes of track-and-field legends. ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...
- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- Mtn Dew Continues Rush Of New Flavors With 7-Eleven Exclusives
Marketing Daily, Danielle Oster - Wednesday, June 19, 2024
Mtn Dew is introducing a limited-time Infinite Swirl tropical punch flavor, a ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- 78-Year-Old HASK Targets Millennials To 'Repair With Care' Their Hair
Marketing Daily, Les Luchter - Tuesday, June 18, 2024
The ads feature women doing such tasks as washing and blow-drying the ...
- Welch's Juicefuls Squeezes Engagement Out Of Spotify, Artist Partnerships
Marketing Daily, Danielle Oster - Tuesday, June 18, 2024
The brand partnered with country musician Tanner Adell and singer-songwriter Teddy Swi ...
- Research Finds 55% Of Shoppers Choose Stores For Their Private Brands
Retail Insider, Sarah Mahoney - Wednesday, June 19, 2024
The Food Industry Association's latest analysis reports that people are flocking ...
- 'World's Ugliest Dog' To Become Face Of Mug Root Beer
Marketing Daily, Danielle Oster - Monday, June 17, 2024
Winner of the Sonoma-Marin Fair's contest will be featured in limited-edition ca ...
- Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
The move allows brands to access Instacart's shopper data in an effo ...
- Reynolds Wrap Teams Up With ButcherBox To Push BBQterie
CPG Insider, Sarah Mahoney - Friday, June 14, 2024
The tin foil titan hopes the collaboration will give it charcuterie cac ...
- Reliability Drives Automotive Brand Trust
Marketing Daily, Tanya Gazdik - Tuesday, June 11, 2024
That's according to a new report that also reveals where automotive bran ...
- NYX Celebrates Chosen Families In Pride Campaign
Marketing Daily, Danielle Oster - Friday, June 7, 2024
"Family Can't Be Framed" developed out of the insight that nearly 4 ...
- Mixing Protein With Strength Training, Boost Camp Launches For 50+ Audience
Marketing Daily, Les Luchter - Sunday, June 9, 2024
Boost Camp follows launch of "Here's to Now," ad that showcases "consumer ...
- Next Wave Of Ocean Spray's Brand Refresh Echoes Its Marketing Past
Marketing Daily, Danielle Oster - Monday, June 10, 2024
The campaign kicks off with three ads introducing a farmer-inspired character nam ...
- FDA Reverses Marketing Ban On Juul Vaping Products
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 9, 2024
The FDA has challenged the company's tactics, including making products that appe ...
- Dr. Squatch Insures Nick Cannon's Balls For $10 Million
CPG Insider, Sarah Mahoney - Friday, June 7, 2024
The men's grooming brand hopes to get odor management "down there" ...
- Skittles' Muted Approach To Pride This Year Features Meetup Partnership
Marketing Daily, Danielle Oster - Thursday, June 6, 2024
Traditional rainbow returned to brand's Pride offering for first time in ha ...
- Culturelle Fights For Endangered Ecosystem: The Gut Microbiome
Marketing Daily, Les Luchter - Wednesday, June 5, 2024
A lighthearted yet cause-oriented campaign includes an animated lactobacillus -- the stra ...
- Natural Succession In Chocolatude: Jif's 'Merger' Of Peanut Butter, Chocolate
Mad Blog, Barbara Lippert - Tuesday, June 4, 2024
HBO hit's Gerry, J. Smith-Cameron, is at the helm of a corpora ...
- Sofia Vergara Launches Colombian Coffee Brand
Marketing Daily, Danielle Oster - Tuesday, June 4, 2024
Dios Mio! Coffee (which roughly translates to "My God" in English), launch ...
- Big News From Big Pickle
Mad Blog, Barbara Lippert - Monday, June 3, 2024
Street interviews with Gen Z New Yorkers asking how they expect Hei ...
- Sobriety-Inducing Safety Shots Soon Available At Retail
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
Safety Shot redesigned packaging for its proprietary formula into portable 4 ...
- Y Not? Extra Y Centerpiece For SKYY Vodka Global Campaign
Marketing Daily, Teresa Buyikian - Monday, June 3, 2024
"Y go out?" asks one spot featuring a house party, as hipste ...