- Violife Celebrates Category Success With Tongue-In-Cheek 'America Has Voted'
Marketing Daily, Danielle Oster - Tuesday, September 17, 2024
The campaign celebrates Violife's dairy-free cream cheese becoming the number-one brand ...
- Frank's RedHot Tailgate Campaign Celebrates Everyday Flavor Authorities
Marketing Daily, Sarah Mahoney - Monday, September 16, 2024
The McCormick-owned brand's "Dean of Tailgating" shows spice lovers how to bri ...
- With A Fake Heiress And School Smugglers, Heinz Redefines Irrational Love
CPG Insider, Sarah Mahoney - Friday, September 13, 2024
New Wieden + Kennedy New York ads build on the ketchup brand ...
- Downy Rinse & Refresh Ditches Backstreet Boys, Picks Up Venus Williams
Marketing Daily, Les Luchter - Tuesday, September 10, 2024
Williams is promoting Rinse & Refresh via social media posts, media interview ...
- Doja Cat Stars In Brisk Iced Tea's Return To Claymation
Marketing Daily, Danielle Oster - Tuesday, September 10, 2024
The company introduces a claymation-themed Snapchat lens, while Doja Cat is t ...
- Pepsi, Megan, Jason And The Gladiators On The Rocks -- Wait, What?
Mad Blog, Barbara Lippert - Monday, September 9, 2024
"Gladiator II," the NFL season, Pepsi Zero Sugar and Megan Thee Stalli ...
- Brach's Candy Corn Wants To Take You To Bed
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
The company is wooing its autumn-loving superfans with an orange, white a ...
- For Campbell's, Jason Kelce Plays It Spicy, Sexy, Hunky And Chunky
Marketing Daily, Sarah Mahoney - Monday, September 9, 2024
With a bearskin rug, a racy toll-free hotline and a serving ...
- Gatorade Expands Athlete Roster, Including Female Flag Football Star Diana Flores
Marketing Daily, Danielle Oster - Friday, September 6, 2024
The campaign features an ad starring new additions to the brand's athle ...
- Johnnie Walker Toasts 76th Emmy Awards With Cocktails And Food Pairings
Marketing Daily, Teresa Buyikian - Friday, September 6, 2024
As the official spirits partner of the 76th Emmy Awards, the bra ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers sweet, savory and nostalgic cravi ...
- Hormel And Cinnamon Toast Crunch Launch 'Baconic' Combo
CPG Insider, Sarah Mahoney - Friday, September 6, 2024
The limited-time offer plays to younger consumers' sweet, savory and nostalgic cravi ...
- Megan Thee Stallion Kicks Off NFL Season In Gladiator-Themed Pepsi Campaign
Marketing Daily, Danielle Oster - Thursday, September 5, 2024
Megan Thee Stallion promises to 'Make Your Gameday Epic' for Pepsi, alo ...
- Kimberly-Clark Keeps Upping Ad Spend
Marketing Daily - Top of the News, Les Luchter - Thursday, September 5, 2024
The brand has doubled spending since 2018 to support "an increase ...
- Frito-Lay, Jack Link's Offers Gen Z 'Flavorfied' Head Shots
CPG Insider, Sarah Mahoney - Friday, August 30, 2024
The LinkedIn contest aims to combat "job boreout" and coax job seeke ...
- Applegate Launches First Brand Campaign In Five Years
Marketing Daily, Sarah Mahoney - Monday, August 26, 2024
With "Model Farmer," the better-for-you meat brand shows its sense of hum ...
- Totino's Targets Breakfast-Skipping Teens With '80s Spoof
Marketing Daily, Sarah Mahoney - Sunday, August 25, 2024
New campaign focuses on Gen Z's appetite for slightly twisted nostalgia. ...
- Chasing Automation In Media Planning To Reduce Human Error
MediaDailyNews, Laurie Sullivan - Friday, August 23, 2024
Engineers at Reckitt, a multinational consumer goods company, are working on ...
- Research: Shoppers Feel More Control Over Grocery Spending
CPG Insider, Sarah Mahoney - Friday, August 23, 2024
Food prices are still high. However, new research from the Food Indust ...
- Do Hydrated Humans Have More Fun? Q&A With Nuun's Chris Brody
Pharma & Health Insider, Les Luchter - Thursday, August 22, 2024
The marketer of hydration tablets celebrates its 20th anniversary with creative activatio ...
- Juicy Juice Partners With Mom Influencers On 'Pledge To Play Outside'
Marketing Daily, Danielle Oster - Tuesday, August 20, 2024
Parents who sign up for the pledge will be entered into ...
- Dr Pepper Takes 'Fansville' 'College Football Campaign 'Into The Great Unknown'
Marketing Daily, Danielle Oster - Monday, August 19, 2024
Campaign will include an ad featuring Texas Longhorns star quarterback Quinn Ewer ...
- Why Kraft Mac & Cheese Is Heading Into The Woods
CPG Insider, Sarah Mahoney - Friday, August 16, 2024
To refresh the long-running 'Help Yourself' campaign, the comfort-food brand runs straig ...
- Garden Veggie Snacks Launches First National Masterbrand Campaign
Marketing Daily, Danielle Oster - Thursday, August 15, 2024
The campaign for the Hain Celestial Group brand is the first ...
- Coca-Cola, Oreo Are 'Besties' With New Collab
Marketing Daily, Danielle Oster - Wednesday, August 14, 2024
The partnership includes Coca-Cola Oreo Zero Sugar beverage and Oreo Coca-Cola Sandwi ...
- Keystone Light Beer Brings Back 'The Hunt' To Win Hunting Gear
Marketing Daily, Teresa Buyikian - Wednesday, August 14, 2024
During the yearly promotion, beer drinkers hunt out an elusive "Blaze Orang ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Stonyfield Organic Turns Sugar Into BTS T-Shirts
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
To promote its no-sugar-added yogurt pouch, the company is spinning sugarcane in ...
- Pop-Tart Takes Super-Sizing To Next Level
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
The party-sized pastry, large enough to serve 73 people, is the brand ...
- Hormel Toasts The Mr. Peanut Fan Club
Marketing Daily, Sarah Mahoney - Monday, August 12, 2024
A new film celebrates the Peanut Pals, the enthusiastic collectors of bra ...