- Wavemaker Retains Church & Dwight, Holistic Approach Cited
MediaDailyNews, Joe Mandese - Wednesday, November 15, 2023
The GroupM unit continues an 18-year relationship with the global consumer packag ...
- Brands Name Walmart, Kroger, Target Top Retailers
Marketing Daily, Sarah Mahoney - Friday, November 10, 2023
In Kantar's annual research, manufacturers name Walmart No. 1 for the 27 ...
- Impossible Foods' Beef Lite Earns Certification As 'Heart-Healthy'
Marketing Daily, Danielle Oster - Friday, November 10, 2023
American Heart Association certification also has broader implications for plant-based category, n ...
- Boursin Aims To Ease Holiday Hosting Stress With 'Connection Collection'
Marketing Daily, Danielle Oster - Thursday, November 9, 2023
Consumers can enter a sweepstakes to win the Maison Boursin Connection Collectio ...
- Study: Nearly 80% Of Consumers Crave Fried Chicken Monthly
Marketing Daily, Teresa Buyikian - Thursday, November 9, 2023
Nearly two out of three consumers said they most often order chick ...
- Post CEO Taking 'Unexpected' Medical Leave As Company Shares Outlook
Marketing Daily, Danielle Oster - Wednesday, November 8, 2023
Post's board of directors appointed Jeff A. Zadoks to the role ...
- Heinz Wants People To Know Its New Pickle Ketchup Is Kind Of A Big Dill
Marketing Daily, Danielle Oster - Wednesday, November 8, 2023
Heinz Pickle Ketchup marks the first global launch for the brand sin ...
- Tofurky Gets Weird With Holiday Pop-Up
Marketing Daily, Danielle Oster - Tuesday, November 7, 2023
White Elephant Storefront offers strange gifts like a Tofurky Christmas ornament, ...
- High Times With This Cookies' SVP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 8, 2023
"I'm pretty much like I can do almost anything now. I thi ...
- HelloFresh, Tinder Partner To Ring In 'Forking Season'
Marketing Daily, Danielle Oster - Monday, November 6, 2023
Leading meal kit brand HelloFresh's collab with dating app mainstay Tinder featur ...
- What One Cannabis Brand Learned From Sneaker Culture
CPG Insider, Danielle Oster - Friday, November 3, 2023
"It's about bragging rights!" says Tami Kirlis, Nature's Heritage brand manager. Wi ...
- Nut Brand Gets Risque, Takes On 'No Nut November'
Marketing Daily, Danielle Oster - Thursday, November 2, 2023
Ad shows a pair of college-aged guys exhorted to "enjoy the pleasu ...
- Beyond Meat's Plant-Based Steak 'Changes Everything' For Sudden Daredevil
Marketing Daily, Danielle Oster - Thursday, November 2, 2023
Deciding that "Everything bad is good for me!" actor Rizwan Manji execut ...
- Dr. Squatch Hypnotizes With Big Bricc Energy
Marketing Daily, Sarah Mahoney - Wednesday, November 1, 2023
The D2C brand knows that 80% of millennial men struggle with confidenc ...
- Lunchables Introduces Dunkables With Ideas Generated By Force More Powerful Than AI
Marketing Daily, Danielle Oster - Wednesday, November 1, 2023
The campaign brought kids' imaginative ideas to life -- from pretzel swor ...
- Roku's Q3 Revenue Soars, Strong Video Ad Growth, Stock Up 18%
Television News Daily, Wayne Friedman - Thursday, November 2, 2023
Roku surprised Wall Street investors with a 20% increase in third-quarter reven ...
- Airheads Hosts 'Scarefest' AI Film Festival
Marketing Daily, Danielle Oster - Tuesday, October 31, 2023
The candy brand tasked directors with using AI to develop short Halloween-them ...
- Why CLR Brands' New Ads Called In A 'Gunk Guy'
Marketing Daily, Danielle Oster - Monday, October 30, 2023
"We leaned into a campaign that showcased authentic examples of the bigges ...
- For Once, Martha Stewart Says 'Don't Do It Yourself'
Marketing Daily, Danielle Oster - Friday, October 27, 2023
The DIY queen says there's no need to make iced tea ...
- Not Just Farmer John: Land O'Lakes CMO Addresses Misconceptions About Rural America
CPG Insider, Danielle Oster - Friday, October 27, 2023
"Become a changemaker for rural vibrancy," said Heather Malenshek, in a spee ...
- Sun Chips Supports Underrepresented Artists Through 'Art Seen'
Marketing Daily, Danielle Oster - Thursday, October 26, 2023
Three artists will have their work featured on SunChips bags and ...
- Mars Wrigley CMO On Brand Purpose: 'We Didn't Let The Noise Distract Us'
Marketing Daily, Danielle Oster - Thursday, October 26, 2023
Indirectly addressing manufactured "controversies" aimed at Mars brands, Gabrielle Wesley noted th ...
- P&G's Pritchard Kicks Off ANA Masters of Marketing
Marketing Daily, Tanya Gazdik - Wednesday, October 25, 2023
"Growing markets is about creating business versus taking business from others," sa ...
- Bragg Live Foods Knows Apple Cider Vinegar Is Weird
Marketing Daily, Danielle Oster - Wednesday, October 25, 2023
Rather than dancing around the issue, the campaign leans into this inhere ...
- Rockstar Energy Collaborates With Mexican Artist For Dia De Los Muertos
Marketing Daily, Danielle Oster - Wednesday, October 25, 2023
For Rockstar cans, Joaquin Nava designed art inspired by images of ...
- Breathe Right Welcomes Back Jerry Rice -- And His Son Brenden
Marketing Daily, Les Luchter - Wednesday, October 25, 2023
Jerry Rice was the '90s brand spokesperson who helped demonstrate that nas ...
- Mars Snacking Widens Mobile Orbit With Skittles/Uber Collaboration
Marketing Daily, Danielle Oster - Monday, October 23, 2023
Skittles "are now within reach for Uber users across the U.S." f ...
- Hillshire Farms Goes Small For 40th Anniversary Of Lil' Smokies Brand
Marketing Daily, Danielle Oster - Monday, October 23, 2023
The Tyson Foods-owned subsidiary partnered with "Top Chef" winner Kelsey Barnard Cla ...
- P&G Sees Brands Waging A Good Private-Label Fight
CPG Insider, Danielle Oster - Friday, October 20, 2023
"You can see our ability to grow in markets even when ...
- The Rock's Tequila Brand Supports Hospitality Community In Holiday Campaign
Marketing Daily, Danielle Oster - Thursday, October 19, 2023
Teremana is partnering with Another Round Another Rally, a nonprofit financial a ...