- Allman Brothers Band Gets Its Own Bourbon
Marketing Daily, Teresa Buyikian - Monday, August 12, 2024
The small batch bourbon is inspired by the band's iconic "Eat ...
- Rumored Mars/Kellanova May Rattle Food Brands
CPG Insider, Sarah Mahoney - Friday, August 9, 2024
Mars's potential $30 billion acquisition of the Pop-Tarts and Pringles company wou ...
- Gatorade Stages 'Get Fit For School' Program Co-Hosted By Miami Dolphins
Marketing Daily, Danielle Oster - Tuesday, August 6, 2024
The event was designed to support the brand's "Equity in Sports" initiati ...
- Walmart Strengthens Grocery Lead
Marketing Daily, Sarah Mahoney - Tuesday, August 6, 2024
Traditional grocers, including Kroger, Albertsons and Publix, continue to fall behind. ...
- Spike Lee Helps Vitaminwater Celebrate Being 'Born In New York'
Marketing Daily, Danielle Oster - Monday, August 5, 2024
The brand's first campaign in two years celebrates its roots: founded ...
- Kellanova Just Wrapped An Agency Overhaul; Is It Now Up For Sale?
Mediapsssst, Richard Whitman - Monday, August 5, 2024
A deal is not certain, but Mars is exploring a possible acquisitio ...
- Olipop Teases New Flavor With 'Olipop University'
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The brand is giving college students a chance to win eight cas ...
- Revl Fruits Offering $50K 'Salary' To Float Around, Drink Juice All Day
Marketing Daily, Danielle Oster - Friday, August 2, 2024
The Ocean Spray brand's "Grow Up Never" promotional contest calls on fa ...
- In New Ads, Nellie's Free Range Offers an Egg-ucation
CPG Insider, Sarah Mahoney - Friday, August 2, 2024
Pete & Gerry's hopes to teach misinformed consumers more about happy h ...
- Nicole Richie, Estee Lauder Hit The 'Night Night Club'
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
The cosmetics giant and aging club kid break down millennial bedtime routi ...
- MilkPEP Promotes 'Every Woman's Marathon' Event
Marketing Daily, Danielle Oster - Thursday, August 1, 2024
The campaign and event are part of a broader effort to conne ...
- Football & Rum: Captain Morgan's Brings Back NFL Fan Of The Year Contest
Marketing Daily, Teresa Buyikian - Thursday, August 1, 2024
Sponsored by Captain Morgan, fans compete to be picked by and represe ...
- Cup Noodles, George Kittle Simplify Fantasy Draft
Marketing Daily, Sarah Mahoney - Thursday, August 1, 2024
Nissin Foods USA's new campaign helps fans escape the dreaded autodraft. ...
- With A New York Cafe, Hellmann's Heads To Paris
Marketing Daily, Sarah Mahoney - Tuesday, July 30, 2024
Unilever hopes the experience will convince Americans that yes, it is ...
- Dr. Pepper's Link To 'Cultural Zeitgeist': Marketing Takeaways From Big Bev Earning Calls
Marketing Daily, Danielle Oster - Tuesday, July 30, 2024
CEO Tim Cofer called Creamy Coconut soda Keurig Dr Pepper 's "mo ...
- Reverse-Aging Wine: Demystifying Industry For Next-Gen Drinkers
Marketing Insider, Miles Marmo - Wednesday, July 31, 2024
The wine industry needs to demystify its product and make it mo ...
- 'Hello World': Coca-Cola On IOC Partnership Song, Evolution In Music Marketing
Marketing Daily, Danielle Oster - Monday, July 29, 2024
The Coca-Cola Company released "Hello World," an upbeat pop song performed ...
- 5 Team USA Sour Cherry Cheerleaders Champion Cheribundi
Marketing Daily, Danielle Oster - Monday, July 29, 2024
Brand ambassadors will promote the benefits of the drink for athletic recover ...
- Talking Toilet, Detective Pal Solve Flushing Crimes
Marketing Daily, Les Luchter - Friday, July 26, 2024
Duo aims to get consumers to look for the "Do Not Flus ...
- California Pizza Kitchen Turns Order Mishap Into Viral Promotion
Marketing Daily, Teresa Buyikian - Friday, July 26, 2024
When an order mishap went public, the chain cleverly turned the incide ...
- Kraft Says Pickle Mayonnaise Is Summer's New Star
CPG Insider, Sarah Mahoney - Friday, July 26, 2024
As the company savors the sauce revolution, America is clamoring for cream ...
- Even NYC Apartments Have Laundry Rooms Larger Than This!
Marketing Daily, Les Luchter - Tuesday, July 23, 2024
The American Cleaning Institute, with members like Clorox and P&G, created ...
- Kellanova Expands IPG's Creative Remit
MAD, Steve McClellan - Monday, July 22, 2024
One of the bigger changes is the shift of Pringles from WPP ...
- Shake Shack And Tide Team Up For Summer BBQ Promo
Marketing Daily, Teresa Buyikian - Monday, July 22, 2024
The brands are offering a free dry-cleaning voucher to customers who t ...
- Smucker CMO: 'Our Brands Have To Be A Bright Light'
CPG Insider, Sarah Mahoney - Friday, July 19, 2024
For Gail Hollander, leading the CPG giant's marketing calls for shaking ...
- Chobani Develops Shelf-Stable 'Super Milk' For Disaster Relief
Marketing Daily, Danielle Oster - Thursday, July 18, 2024
The company embarked on the project in response to logistical challenges connecti ...
- Nulo Shows Role Pets Play For Elite Athletes
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2024
The cornerstone ad for pet-food brand is a 60-second spot that debu ...
- Half Of Americans Have Purchased Products From Creator-Generated Content: Report
MediaDailyNews, Colin Kirkland - Wednesday, July 17, 2024
A report by NCSolutions shows 48% of Americans and 66% of G ...
- Lobster Lessons: Customer Care, Strategic Partnerships
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
In the tumultuous world of ecommerce crustaceans, Get Maine Lobster wins wi ...
- Kraft Heinz Hires Todd Kaplan As CMO
Marketing Daily, Sarah Mahoney - Tuesday, July 16, 2024
Kaplan left PepsiCo last month after 17 years. ...