- P&G Sees Brands Waging A Good Private-Label Fight
CPG Insider, Danielle Oster - Friday, October 20, 2023
"You can see our ability to grow in markets even when ...
- The Rock's Tequila Brand Supports Hospitality Community In Holiday Campaign
Marketing Daily, Danielle Oster - Thursday, October 19, 2023
Teremana is partnering with Another Round Another Rally, a nonprofit financial a ...
- Essentia Scores Sponsorship As Official Alkaline Water Of Brooklyn Nets
Marketing Daily, Danielle Oster - Tuesday, October 17, 2023
Essentia plans a series of Nets activations in NYC following an Oc ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- NJ Launches Cannabis Safety Campaign
Marketing Daily, Les Luchter - Friday, October 13, 2023
Media being used includes digital out-of-home on 100 major roadways, posters ...
- Cabot Aims To Attract New Generation Of Consumers
CPG Insider, Danielle Oster - Friday, October 13, 2023
Its rebranding campaign is centered around changes to its visual identity. ...
- Study: Apple, Caramel Dethrone Pumpkin As Fall Flavor Favorites
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
In a new consumer study from System1 Group on fall flavor launch ...
- Caught Without Candy On Halloween? M&M's To The Rescue
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
The "M&Ms Halloween Rescue Squad," will be call beginning at 3 p. ...
- KIND Leverages The Swift Factor With Donna Kelce's 'Donna's Purse Snacks'
Marketing Daily, Danielle Oster - Wednesday, October 11, 2023
Unsurprisingly, the limited-edition KIND snack, branded with the name of Travis Kelce ...
- Mars' 5 Gum Honors Hip Hop's 50th Anniversary With Debut Track Giveaway
Marketing Daily, Danielle Oster - Thursday, October 12, 2023
Five sweepstakes winners will get to hear the premiere of a J.I. ...
- Got Humor? How MilkPEP's CEO/CMO Fuels Her Winning Performance
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 13, 2023
"The parts that I've had to learn and develop is probably ...
- Weight Loss Drugs Use Reduces Grocery Purchases, Per Walmart
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 5, 2023
Walmart is reporting reduced grocery sales due to GLP-1 weight loss dru ...
- New England Breweries Team Up To Promote Industry Diversity
CPG Insider, Danielle Oster - Friday, October 6, 2023
"We need to diversify where people are drinking craft beer and wh ...
- Salty Beer? Morton Partners WIth Alter Brewing For 175th Anniversary
Marketing Daily, Danielle Oster - Wednesday, October 4, 2023
Pure Joy, an homage to company founder Joy Morton, includes "a noticeab ...
- Rapper Writes Wrappers For Halls Cough Drops
Marketing Daily, Les Luchter - Wednesday, October 4, 2023
Halls partners with rapper Latto to pen "pep talks" on many ...
- Coffee Mate Wears Pink For 'Mean Girls'' 20th Anniversary
Marketing Daily, Danielle Oster - Tuesday, October 3, 2023
The limited-edition Coffee mate product, officially launching in January, will see bra ...
- Microsoft, Domino's Form AI Innovation Partnership
Marketing Daily, Teresa Buyikian - Tuesday, October 3, 2023
The companies will use the Microsoft Cloud and Azure OpenAI service ...
- Start-Up Menstrual Product Companies Appeal To Younger Women
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 2, 2023
Companies like Honey Pot, August and Here We Flo are appealing ...
- 'Toxic Therapist' Fights Youthful Vaping
Marketing Daily, Les Luchter - Monday, October 2, 2023
The humorous "Toxic Therapy from Your Vape" campaign shows a vape devi ...
- Most American Consumers Favor LGBTQ+ Inclusivity In Marketing
CPG Insider, Danielle Oster - Friday, September 29, 2023
A far-ranging discussion with an inclusivity consultant on the risks, misconceptions a ...
- Tequila Don Julio Crafts Ode To Mexico To Open 'Por Amor' Campaign
Marketing Daily, Danielle Oster - Monday, September 25, 2023
The brand collaborated with creative agency Anomaly, as well as a seri ...
- Ricola Sets Out To Soothe Healthy Throats
Marketing Daily, Les Luchter - Monday, September 25, 2023
New Throat Balm lozenges are meant to help consumers with everyday thro ...
- ShineWater Partners With DreamWorks For Packaging Based On 'Trolls' Film
Marketing Daily, Danielle Oster - Monday, September 25, 2023
ShineWater is releasing a series of limited-edition cans featuring "Trolls" characters th ...
- Restaurant Veteran Horace Dawson Appointed Red Lobster CEO
Marketing Daily, Teresa Buyikian - Friday, September 22, 2023
Dawson, a 30-year restaurant industry veteran, had served as executive vice preside ...
- Snyder's Asks: How Long You Can Hold A Giant Stein Of Pretzels?
Marketing Daily, Danielle Oster - Saturday, September 23, 2023
The brand is celebrating Oktoberfest with a twist on the festival's usu ...
- Bloom Nutrition Grows Multichannel With Focus On Brick & Mortar
Marketing Daily, Les Luchter - Sunday, September 24, 2023
The latest campaign for the nutritional supplement brand features end-cap displays ...
- Honda Partners With TrueTimber, Jack Link's For Contest
Marketing Daily, Tanya Gazdik - Sunday, September 24, 2023
The company is always looking for new ways to reach customers, sa ...
- Bacardi Acquires Ilegal Mezcal
Marketing Daily, Danielle Oster - Wednesday, September 20, 2023
Ilegal's super-premium plus category of mezcal spirits is forecast to grow ...
- Texas Latest To Drop 'Tampon Tax'
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 19, 2023
Texas is the latest state to drop the so-called "tampon tax," joini ...
- Coors Light Will Quarterback Molson Coors' Big Game Ad Solo
Marketing Daily, Danielle Oster - Tuesday, September 19, 2023
Last year's spot in the big game, after decades of being sh ...