- Bush's Beans Seeks Rewrite Of Well-Known Flatulence Anthem
Marketing Daily, Danielle Oster - Thursday, March 28, 2024
The "Musical Fruit Contest" asks entrants to create a new bean-boosting anth ...
- Beer Brand Promo Supports Indie Record Stores
Marketing Daily, Danielle Oster - Wednesday, March 27, 2024
Dogfish Head's "Sippin & Flippin" activation offers fans who visit record stor ...
- MLB Star Julio Rodriguez Makes Debut For Muscle Milk In 'Strength For It All'
Marketing Daily, Danielle Oster - Tuesday, March 26, 2024
The campaign also features longtime brand partner and WNBA star Candace Par ...
- Manischewitz Unveils Major Rebranding Effort
Marketing Daily, Danielle Oster - Tuesday, March 26, 2024
Marketing initiatives centered around a "Jewish Food For All" brand platform ...
- With 'Mended Murals,' Vaseline Offers TLC To Urban Art
Marketing Daily, Sarah Mahoney - Monday, March 25, 2024
The Unilever brand's latest twist on community building is restoring fading cultur ...
- Olivia Culpo Has 'Zero To Hide' In Body Armor Debut Alongside Christian McCaffery
Marketing Daily, Danielle Oster - Monday, March 25, 2024
The ad marks the debut campaign specifically devoted to Body Armor Ze ...
- E.L.F. Cosmetics Has Brush With Liquid Death In 'Corpse Paint' Collaboration
Marketing Daily, Danielle Oster - Tuesday, March 26, 2024
The brands teamed up to release a five-piece makeup kit housed ...
- General Mills To Keep 'Foot On the Pedal' With Marketing Investments
Marketing Daily, Danielle Oster - Friday, March 22, 2024
On an earnings call with investors, CEO acknowledged one area where t ...
- Sweet Tooth Takes On Tightened Purse Strings: Candy Sales Stable
Marketing Daily, Danielle Oster - Saturday, March 23, 2024
According to the National Confectionery Association, sales totals reached a record ...
- Regina Hall Voices First New Lean Cuisine Campaign In 4 Years
Marketing Daily, Danielle Oster - Thursday, March 21, 2024
Hall compliments grocery store shoppers on their selections, as Lean Cuisine introduc ...
- Miller Lite Brews Up Nostalgia With Return Of 'Great Taste, Less Filling'
Marketing Daily, Danielle Oster - Thursday, March 21, 2024
As the brand approaches its 50th anniversary, it revives a classic deba ...
- Unilever Spinning Off Ice Cream Business, Cutting 7,500 Jobs
Marketing Daily, Danielle Oster - Wednesday, March 20, 2024
Unilever claims the company operates half of the top 10 best-selling i ...
- Smoked Meat Stick Brand's March Madness Bracket Offers Year's Beefiest Prize
Marketing Daily, Danielle Oster - Wednesday, March 20, 2024
Sweetwood Smoke & Co's Fatty brand partnered with platform Splash Inc. f ...
- Chick-fil-A's Little Blue Test Kitchen Adds Pizza
Marketing Daily, Teresa Buyikian - Tuesday, March 19, 2024
The new pizzas include several with Chick-fil-A (chicken) Nuggets, including Chick-fil-A Piz ...
- Seeing Red, Impossible Foods Aims For Meat Lovers With Brand Refresh
Marketing Daily, Danielle Oster - Tuesday, March 19, 2024
Its new packaging is direct about appealing to meat-minded consumers, with Grou ...
- Bubly Bursts Beyond Category With Flavored Sparkling Water Line
Marketing Daily, Danielle Oster - Tuesday, March 19, 2024
The product debuts nationally across grocery, gas and convenience stores, as we ...
- Boston Beer Co. Doubles Down On Hard Tea With Sun Cruiser
Marketing Daily, Danielle Oster - Monday, March 18, 2024
The new, non-carbonated vodka and iced tea RTD brand launches with fo ...
- Barilla, Marie Kondo Aim To Spark Joy With Global Recycling Day Initiative
Marketing Daily, Danielle Oster - Monday, March 18, 2024
Barilla teamed up with the "Tidying Up" expert, who stars in ...
- Essentia Enters Flavored Water Category WIth Hydroboost Launch
Marketing Daily, Danielle Oster - Friday, March 15, 2024
The brand also teamed up with longtime partner Tate McRae for ...
- It's A Wrap: What's New In Fast Food 3.15.24
Marketing Daily, Teresa Buyikian - Friday, March 15, 2024
Bad Ass Coffee of Hawaii launched its spring menu this week, featuri ...
- Firestone Walker CMO On 805 Beer's Campaign Elevating Women's Voices
CPG Insider, Danielle Oster - Friday, March 15, 2024
The brand's Women's History Month campaign is part of a broader marketi ...
- DiGiorno Delivers AI-Powered 'Pizza Rescue' Program For Pi Day
Marketing Daily, Danielle Oster - Thursday, March 14, 2024
AI technology assesses user-submitted photos to determine how damaged a takeout piz ...
- Meghan, the Duchess Of York, Launches New Lifestyle Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 14, 2024
"The goods and services listed included tableware, cookbooks, textiles, as well ...
- Stacy's Pita Chips Partners With Barbie For Women's History Month
Marketing Daily, Danielle Oster - Wednesday, March 13, 2024
The deal includes limited-edition Barbie packaging and a nonprofit donation in collaborati ...
- Budweiser's 'That's Who We Are' Turns Focus To Team Behind Clydesdales
Marketing Daily, Danielle Oster - Wednesday, March 13, 2024
"Turning Moments Into Memories" showcases a team of over 60 responsible f ...
- Lunchables Dunkables Seeks Grade-School-Age 'Chief Imagination Officer'
Marketing Daily, Danielle Oster - Tuesday, March 12, 2024
As an extension of the brand's campaign focused on "Kid Imagination," it ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Berry Pebbles Cereal Collabs Were NOT For The Kids
Marketing Daily, Danielle Oster - Monday, March 11, 2024
Appealing to adults, the brand continued a partnership with Nike and Lebr ...
- Olipop Seeks Traveling 'Soda Consultants' From Superfan Pool
CPG Insider, Danielle Oster - Friday, March 8, 2024
Promotion was inspired by one of the top comments the brand ge ...
- Soft Drink Brand Goes Hard With Spiked Jones Release
Marketing Daily, Danielle Oster - Thursday, March 7, 2024
Jones partnered with Locust Cider producer Rainmaker to launch Spiked Jones Ha ...