- Yes, Yes, Yes! Updating A Classic The Hellman's Way
Mad Blog, Barbara Lippert - Thursday, February 6, 2025
This time, Sally's big O is real -- and it comes fr ...
- Seal Makes Surprise Appearance As A Seal In Mountain Dew Super Bowl Ad
Marketing Daily, Danielle Oster - Thursday, February 6, 2025
Mountain Dew Baja Blast shared the full version of its Super Bo ...
- Detergent Brand 'All Free Clear' Adopts Smart Code For Blind Shoppers
Marketing Daily, Les Luchter - Wednesday, February 5, 2025
The NaviLens smart code syncs with a phone app that allows easi ...
- PepsiCo Perfects Its Super Bowl Spread
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2025
With ad strategies set for Lay's, Tostito and Dorito's, the CPG gia ...
- KDP Pours New Flavors For Cold Beverage Portfolio
Marketing Daily, Danielle Oster - Wednesday, February 5, 2025
Among flavor additions, Dr Pepper Blackberry launched today, with more coming fr ...
- Barbie Feels The Heat From Tariffs
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 5, 2025
Roughly 40% of Mattel's toys are made in China, while 10% a ...
- Nerds Sends Shaboozey, Louis Armstrong To Super Bowl
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2025
The candy brand's Gummy Clusters are back in the game this yea ...
- With Oikos-Fueled Strength, Juno Temple Totes Myles Garrett
Marketing Daily, Sarah Mahoney - Tuesday, February 4, 2025
Mighty NFL players are no match for the tiny "Ted Lasso" ac ...
- With Alien Abduction, Dorito's Contest Winners Headed To Super Bowl
Marketing Daily, Sarah Mahoney - Monday, February 3, 2025
The snack brand's "Crash the Super Bowl" generated thousands of entries, wi ...
- Don't Eat Lava, Reese's Warns Fans In SB Spot
MAD, Steve McClellan - Sunday, February 2, 2025
The ad, from agency Erich & Kallman, creates a storyline where peop ...
- P&G: Charmin Can 'Prevent The Dump' Of A Dating Partner
Marketing Daily, Les Luchter - Saturday, February 1, 2025
In one study, nearly two-thirds of respondents said they're more "likely ...
- Angel Soft Teases Super Bowl Bathroom Break
Marketing Daily, Danielle Oster - Thursday, January 30, 2025
The brand's Super Bowl debut, "Pott-tunity," will run ahead of the halfti ...
- Shania Twain Revealed As Star Of Coffee Mate's Super Bowl Debut
Marketing Daily, Danielle Oster - Tuesday, January 28, 2025
The brand also unveiled a Coffee Mate Cold Foam Creamer-themed song perform ...
- Mielle Drops First Launch Under P&G Umbrella
Marketing Daily, Sarah Mahoney - Tuesday, January 28, 2025
The textured hair brand is rolling out an ultra-hydrating collection inspired ...
- Peet's Coffee Parent Company Names New CMO Amid Exec Shakeup
Marketing Daily, Danielle Oster - Monday, January 27, 2025
JDE Peet's appointed Ricard Barri Valentines CMO and announced the departure ...
- Study: Nearly 50% Of Americans Plan To Drink Less In 2025
Marketing Daily, Teresa Buyikian - Saturday, January 25, 2025
Over two-thirds (65%) of Gen Z-ers lead the pack of liquor abstain ...
- P&G CEO Touts 'The Biggest Toilet Paper Innovation In 100 Years'
Marketing Daily, Les Luchter - Saturday, January 25, 2025
Charmin Smooth Tear's "patented scalloped edge" solves "consumers' #1 complaint to o ...
- With Vel2Go, Kraft's Velveeta Chases On-The-Move Fans
CPG Insider, Sarah Mahoney - Friday, January 24, 2025
The food giant continues to focus on Gen Z's fast-changing condiment cra ...
- Why Coffee Brands Face Fiercer Competition In 2025
Marketing Daily, Danielle Oster - Thursday, January 23, 2025
Consumers in Big Chalk study most frequently buy "store brands," a respon ...
- Avocados from Mexico Launches Rob Gronkowski Deepfake
Marketing Daily, Sarah Mahoney - Friday, January 17, 2025
Just in time for the Super Bowl, fans can call Gronk's Guacli ...
- 'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Marketing Daily, Les Luchter - Monday, January 20, 2025
Cadence OTC will donate its wares to health clinics every time t ...
- Danone CMO: How America's Demand For Protein Is Shaking Up CPG
CPG Insider, Sarah Mahoney - Friday, January 17, 2025
Consumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wan ...
- Coors Light Blames Misspelling On Monday
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, January 16, 2025
The apology "has the traits of a viral marketing campaign," according ...
- Pepsi Introduces Wild Cherry & Cream As 'Permanent' Flavor Addition
Marketing Daily, Danielle Oster - Wednesday, January 15, 2025
Pepsi Wild Cherry & Cream and Pepsi Zero Sugar Wild Cherry &am ...
- Lava Love: Reese's Second Super Bowl Ad Brings The Heat
Marketing Daily, Sarah Mahoney - Wednesday, January 15, 2025
Hershey bets on chocolate lava to outdo last year's caramel-filled touchdown. ...
- Keurig Dr Pepper Shakes Up Exec Leadership Team
Marketing Daily, Danielle Oster - Tuesday, January 14, 2025
Changes include an expanded remit for CMO Drew Panayiotou, with Eric Gor ...
- Jim Beam Aims To Soothe Defeated Football Fans With Care Package
Marketing Daily, Teresa Buyikian - Tuesday, January 14, 2025
Detroit Lions fan Keegan-Michael Key pitches Jim Beam's "7 Stages of Defe ...
- Tide, Marvel Team For Campaign, Messy Movie Screening
Marketing Daily, Les Luchter - Friday, January 10, 2025
Tide launches Ultra Oxi Boost Power Pods with spots that blend scen ...
- Beyond The Super Bowl: Doritos' Plan To Keep Fans Talking
CPG Insider, Sarah Mahoney - Friday, January 10, 2025
With the "Crash the Super Bowl" contest strategy, the brand is o ...
- Game On: Tylenol Supports Sports Mascots
MAD, Fern Siegel - Thursday, January 9, 2025
Created by Doner, the spot airs during playoffs and pre-game Super B ...