- Capri Sun Shoots For Moon This Lunar Eclipse
Marketing Daily, Danielle Oster - Wednesday, March 12, 2025
The juice-based drink's campaign promotes launch of a limited Moon Punch flav ...
- Planters Puts Mr. Peanut On The Red Carpet
Marketing Daily, Sarah Mahoney - Tuesday, March 11, 2025
Hormel hopes the heroic ad character, voiced by Woody Harrelson, may ...
- 21 Seeds Tequila Launches Shot Callers Game For Women's History Month
Marketing Daily, Teresa Buyikian - Tuesday, March 11, 2025
Questions on cards include such conversation starters as "Share your most embarrassi ...
- E.L.F. and NWSL: A Power Play for Gender Equity
CPG Insider, Sarah Mahoney - Friday, March 7, 2025
The beauty brand's latest sponsorship reinforces its mission to "level the playi ...
- Adam Lazzara Sings Ode To New Waterloo Spring Flavors
Marketing Daily, Danielle Oster - Thursday, March 6, 2025
Lazzara begins with what seems a sorrowful tune about the winter doldrum ...
- GLP-1 Medications Reshape Food And Alcohol Consumption Trends
Research Intelligencer, Rob Williams - Friday, March 7, 2025
GLP-1 users are rediscovering the control and ritual of preparing meals, whi ...
- Rivian, Ben & Jerry's Partner For Electric Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Wednesday, March 5, 2025
Rivian's first commercial partner was Amazon, which aims to put more th ...
- FullWell Goes 'Beyond Prenatal' With Reproductive-Health Supplements Campaign
Marketing Daily, Les Luchter - Tuesday, March 4, 2025
The message behind supplements marketer's ads: Reproductive health is a lifelong jour ...
- This California Billboard Is Offering 'Clean Air For LA'
Marketing Daily, Danielle Oster - Tuesday, March 4, 2025
Neoplants is promoting its Power Drops, which purport to improve indoor a ...
- Michelob Ultra Targets NBA Fans With 'Play Like A Pro'
Marketing Daily, Teresa Buyikian - Monday, March 3, 2025
Six participating teams will invite five 21+ winners and their plus-ones ...
- Blue Diamond's Spokesnut Goes Mobile, Moves To LinkedIn
CPG Insider, Sarah Mahoney - Friday, February 28, 2025
With the Nutty Cruiser, the almond grower's cooperative is hitting the roa ...
- Specialty Foods Update: Get Ready For More Hawaiian Items, Instant Matzoh Balls
Marketing Daily, Sarah Mahoney - Wednesday, February 26, 2025
Industry trendspotters are betting on seven trends reshaping the food business ...
- Egg Prices Double, Consumers Turn To Plant-Based Alternatives
CPG Insider, Sarah Mahoney - Friday, February 21, 2025
Execs at Just Egg, a product made of mung beans, say sal ...
- Expect 'Brand-On Brand Battles' Within Soft Drink Category
Marketing Daily, Danielle Oster - Thursday, February 20, 2025
"In most categories, you're fighting private-label products. That's not happening in so ...
- Bayer Aspirin Targets Younger Demos For Heart Health Awareness
Marketing Daily, Les Luchter - Wednesday, February 19, 2025
In one spot, protagonists cover their eyes while touting how their healt ...
- Huh? Califia Farms Launches Meditation Series...For Plants
Marketing Daily, Danielle Oster - Wednesday, February 19, 2025
The plant-based beverage brand worked with comedic actor Chris O'Dowd on "T ...
- From Cart to Click: The Rapid Evolution of Grocery Shopping
Retail Insider, Sarah Mahoney - Wednesday, February 19, 2025
New data shows that while just 10% of Americans rely exclusively ...
- Coca-Cola Finally Releases Its Answer To Olipop, Poppi
Marketing Daily, Danielle Oster - Tuesday, February 18, 2025
Expanding its existing Simply Beverages brand, Coca-Cola's Simply Pop launches in reta ...
- Aspercreme Wants Boomers To Act Their Active Age
Marketing Daily, Les Luchter - Friday, February 14, 2025
Aspercreme's first major campaign in four years shows boomers "authentically defying outdat ...
- 2025 Super Bowl Ads 'Most Effective' Of Decade: Report
Marketing Daily, Danielle Oster - Sunday, February 16, 2025
Lay's "Little Farmer" ad was number one on System1's list, which measur ...
- Olipop To Expand Marketing Efforts Following $1.85B Valuation
Marketing Daily, Danielle Oster - Thursday, February 13, 2025
The brand also hired an industry veteran to reshape its leadership structur ...
- Coca-Cola Will Take 'Really Hard Look' At Healthier Soda Category
Marketing Daily, Danielle Oster - Thursday, February 13, 2025
But most important factor in trend epitomized by Olipop is "the confiden ...
- Why More Marketing Dollars Aren't Moving The Needle For Unilever
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, February 13, 2025
A sharp increase in brand investment hasn't offset economic pressures or changi ...
- Bush's Beans Debuts 'Chop. Drop. Chili!' Game For President's Day Doldrums
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2025
The $3 card game aims to help parents during housebound school vacatio ...
- DoorDash Suggests Ordering 'Threesome' For Valentine's Day
Marketing Daily, Danielle Oster - Thursday, February 13, 2025
The innuendo-laden campaign promotes the brand's limited-edition Valentine's Day gift bundle. ...
- Diaper Company Rascals Sings Praises Of Parents In Viral Spot
Marketing Daily, Les Luchter - Wednesday, February 12, 2025
Humorous song has lyrics like "You used to see your friends, a ...
- Dr. Talbot's MilkFresh Keeps Breast Milk Safe For Babies
Pharma & Health Insider, Les Luchter - Thursday, February 13, 2025
Sales of MilkFresh, which tracks the temperature, and thus the safety, ...
- Stonyfield Wants You To Block Your Toxic Ex
Marketing Daily, Sarah Mahoney - Tuesday, February 11, 2025
The organic dairy brand will pay $1,000 to help you clean ...
- Liquid Death's Super Bowl Debut Encourages Viewers To 'Drink On The Job'
Marketing Daily, Danielle Oster - Tuesday, February 11, 2025
Folks working perilous jobs from airline pilot to surgeon are shown imbibin ...
- Alix Earle, Other Influencers Star In Poppi's Return To Super Bowl
Marketing Daily, Danielle Oster - Monday, February 10, 2025
The first half of the spot depicts everyday scenarios where people real ...