• by Danielle Oster , March 12, 2025

On the night of March 13, a full lunar eclipse will be visible for the first time since 2022, lasting through the morning of March 14.

Juice-based drinks brand Capri Sun is using the astronomical occasion to promote the launch of its limited-edition Moon Punch flavor, which features the brand’s first glow-in-the-dark pouches.

The marketing campaign lets consumers “scan” the moon by opening their phone’s camera via Snapchat, snapping the Earth’s satellite, and following the lunar link for a chance to win a free carton of Moon Punch and a flashlight for night time skywatching.

The campaign also includes a national paid social media component running across Snapchat and TikTok, which incorporates in-feed video ads, through March 14. Capri Sun also posted a video about the AR Snapchat integration and related promotion on its Instagram channel.

Capri Sun worked with creative agency Goodby, Silverstein & Partners (GS&P) on the campaign, as well as Carat on paid media and The Kitchen on social media.  

The Moon Punch flavor –- which the brand describes as “cosmically cherry-flavored” -- is available nationally for a limited time at retailers including Amazon, Kroger, Target, and Walmart. In addition to glowing in the dark, each pouch features one of eight  designs representing a different phase of the lunar cycle.