- Lucid Motors Hires CPG Veteran As Top Marketer
Marketing Daily, Tanya Gazdik - Tuesday, May 6, 2025
Akerho "AK" Oghoghomeh was CMO at Beyond Meat. He previously was seni ...
- Axe To Gen Alpha: 'Axe Pete Anything,' Then Get Out Of Your Room
CPG Insider, Sarah Mahoney - Friday, May 2, 2025
Fragrance, feelings and Pete Davidson drive a new teen-targeted push. ...
- StarKist Gains Market Share With 'Charlie the Tuna' Reboot
Marketing Daily, Sarah Mahoney - Tuesday, April 29, 2025
Why protein-loving Gen Zers are connecting with an aging wise-guy mascot. ...
- Heineken, Joe Jonas Take The Media Out Of Social In Global Ad Effort
Marketing Daily, Teresa Buyikian - Tuesday, April 29, 2025
Joe Jonas enters a post-apocalyptic world sans social media in Heineken's campai ...
- Billie Debuts Scratch And Sniff Armpit Billboards
CPG Insider, Sarah Mahoney - Friday, April 25, 2025
If the posters don't gross people out, the personal-care brand hopes t ...
- P&G Counts On 'Innovation' To Counter $1B Tariff Costs
Marketing Daily, Les Luchter - Thursday, April 24, 2025
CEO says the innovative Crest 3D White Deep Stain Remover is "drivi ...
- Ritz Wants You To Have A Golden Summer
Marketing Daily, Sarah Mahoney - Thursday, April 24, 2025
The brand's new limited-edition cracker launches alongside a $50,000 sweepstakes --- a ...
- Kimberly-Clark: Smug & High On Snug & Dry
Marketing Daily, Les Luchter - Wednesday, April 23, 2025
Ad includes scenes in which Danny Trejo turns from tough guy ...
- Grove Grows Into Healthy Home Brand With CTV Campaign
Pharma & Health Insider, Les Luchter - Thursday, April 24, 2025
The brand also used DOOH for a recent placement in New York ...
- Welch's Fruit Snacks Uses AI To Sweeten Lunchbox Notes
Marketing Daily, Sarah Mahoney - Tuesday, April 22, 2025
New writable pouches and QR codes aim to help parents send mo ...
- Poise Pads Ponders 'Drops Of Hope' For Rural Women
Marketing Daily, Les Luchter - Monday, April 21, 2025
Kimberly-Clark bladder leak protection brand is working with scientists to help wom ...
- Smyle! Dutch Toothpaste Brand Aims To Fight Plastic Pollution
Marketing Daily, Les Luchter - Friday, April 18, 2025
Smyle is boasting that its use of toothpaste tablets instead of tub ...
- Is Stock-Up Fever Coming To Grocery Aisles?
CPG Insider, Sarah Mahoney - Friday, April 18, 2025
As tariff concerns rise, shoppers rush to fill their pantries. ...
- Newman's Own Marks Tax Day With 'Pay What You Want' Food Truck
Marketing Daily, Danielle Oster - Thursday, April 17, 2025
The food company is beginning a tour asking customers "How much ...
- Santa Margarita Collabs With LoveShackFancy On New Rose Magnum
Marketing Daily, Teresa Buyikian - Thursday, April 17, 2025
LoveShackFancy's vintage floral print adorns the bottle, cap and gift box ...
- Bodyarmor Rolls Out First Brand Refresh, 'Choose Better' Campaign
Marketing Daily, Danielle Oster - Thursday, April 17, 2025
The sports drink's simplified package design aimed to showcase the drink's ingredient ...
- Education Secretary Thinks AI Is A Steak Sauce -- Heinz Takes It To The Bank
Marketing Daily, Sarah Mahoney - Monday, April 14, 2025
Linda McMahon's latest gaffe handed Kraft Heinz an opportunity too juicy ...
- Listerine Takes On Sensitive Teeth With Latest Launch
Marketing Daily, Les Luchter - Monday, April 14, 2025
Clinical Solutions Sensitive Teeth debuted recently with marketing support from digital ad ...
- Hybrid Hunger Games: Return To Office Reshapes How -- And When -- We Eat
CPG Insider, Sarah Mahoney - Friday, April 11, 2025
New research reveals how earlier breakfasts, snack-heavy lunches, and heat-and-eat dinners a ...
- Uber Advertising Strategizes About Attention, Big Bites In Carrots
Performance Marketing Insider, Laurie Sullivan - Friday, April 11, 2025
A study showed lift metrics produced the most surprising numbers. Ads view ...
- 'Flamin' Hot Preparation H' Is 'Brand Spoof Brilliance'
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, April 8, 2025
Flamin' Hot Cheetos met the hemorrhoid ointment in an outrageous "Saturday Nig ...
- In First IRL Effort, Coterie Brings Diapers To Brooklyn
Marketing Daily, Sarah Mahoney - Monday, April 7, 2025
The premium baby brand is blending street-level whimsy and social reach ...
- When Does A Toothbrush Look Like a Flower?
Marketing Daily, Les Luchter - Monday, April 7, 2025
When bristles start wearing down -- so Colgate India uses this ima ...
- Crunch Time: Chips Ahoy Doubles Down On Innovation In A Rocky Snack Market
CPG Insider, Sarah Mahoney - Friday, April 4, 2025
With cocoa prices soaring, use of GLP-1s rising, and pressure from priva ...
- 'Only 2% Of Sweat Comes From Armpits:' How Dove Men+Care Reframes Masculinity
Marketing Daily, Sarah Mahoney - Thursday, April 3, 2025
The Unilever-owned brand is using sports to find softer ways to se ...
- Huggies Campaigns Against Baby Poop Blowouts
Marketing Daily, Les Luchter - Tuesday, April 1, 2025
New Little Snugglers now include both front and back "blowout blockers" pl ...
- Hellmann's Trades Ketchup Packets For Mayo
Marketing Daily, Sarah Mahoney - Monday, March 31, 2025
The Unilever brand leans into condiment culture wars with its newest digit ...
- Egg-Spensive Easter? Candy Brands Step In As Egg Prices Climb
CPG Insider, Sarah Mahoney - Friday, March 28, 2025
With egg prices cracking $8 a dozen, companies like Brach's and Reese ...
- Bush's Beans Taps Seth Curry -- And Some Friendly Rivalry -- For March Madness Promo
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2025
The family-owned brand is betting on personalization, basketball nostalgia, and a famo ...
- Organically Kismet Sea Moss Gel Goes National Via D2C
Pharma & Health Insider, Les Luchter - Thursday, March 27, 2025
The supplement's "four-week shelf life" is extremely short in the brick-and-mortar C ...