Coors Light is saying its seemingly obvious misspelling in a recent ad was due to a “case of the Mondays.”
“Full-page print and digital billboard ads were released in North America on Monday as part of the Molson Coors Beverage Co.'s new campaign leading up to next month's Super Bowl,” according to Fox Business News. “There was just one problem. The three-word slogan ‘Mountain Cold Refreshment’ had a misspelling. It read ‘Mountain Cold Refershment."
The brand quickly issued a "hilariously informal press release" explaining that the team at Coors
Light "had a case of the Mondays," which interfered with their "signature chill."
"With this humorous and relatable error, the campaign grabs the viewer's attention and prompts them to take
a second glance," according to DesignRush. "It has the traits of
a viral marketing campaign, which often relies upon audience interest and engagement."
advertisement
advertisement
But some social media users were not so laid back about the harmless error.
“'Coors, I think you need to turn on autocorrect! That misspelling of refreshment,' an Instagram user wrote,” according to The Daily Mail. “Others joked that the beer brand's marketing team may have not been keeping to their Dry January promises when making the adverts because of the spelling mistake. 'Coors Light's refershed marketing team is getting ready to send some ‘you up?’ texts…,' an Instagrammer wrote.
Others were more charitable. One Instagram user dubbed it “Monday mountain madness.”“Others called it 'great advertising' and forgave Coors Light for the advertisement error,” per The Daily Mail.
“'I'm there with you fam! We all make mistakes. Cheers to that!,' an Instagram user wrote.
”Coors Light debuted the botched advertisement on social media platforms, as well as in print publications like The New York Times and Canada’s Globe and Mail, and on big-city billboards this morning in the US - including in New York City's Times Square.The typo didn’t seem to dampen investor confidence. “Molson Coors Beverage Co. (TAP) shares rose about 2.5% in intraday trading Monday, even though they’ve declined roughly 15% over the past year,” notes Reel Chicago. “The beer giant has since embraced the error with good humor, ensuring fans that while the ads might have been a bit warmer than intended, their beer remains as cold as ever.”