- Singapore Airlines Consolidates Global Ad Account With Omnicom Agencies
MAD, Steve McClellan - Friday, February 1, 2019
PHD has been appointed the airline's new media agency, while TBWA h ...
- Neubeck Named Creative Director, HearstMade, Branded Content Division
Publishers Daily, Sara Guaglione - Wednesday, January 30, 2019
In the newly created role, Neubeck will oversee all visuals for brand ...
- GoCompare Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Wednesday, January 30, 2019
GoCompare is on the lookout for a new creative agency, "Campaign" report ...
- Movable Ink Partners With CrowdTwist On Visualized Loyalty Emails
Email Marketing Daily, Ray Schultz - Wednesday, January 30, 2019
Brands can use the combined service to send personalized visuals in emai ...
- How To Win Hearts With Valentine's Day Emails
Around the Net in Email, Ray Schultz - Tuesday, January 29, 2019
Consumers spent a record $19.6 billion on Valentine’s Day last year. He ...
- Spring Crunch: How To Get The Most From Your April Holiday Emails
Email Insider, Ray Schultz - Monday, January 28, 2019
SendGrid offers tips on the very busy promotion season coming up. ...
- Fifth Third Bank's Creative Search Brings Customers Inside
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Customers who apply for a checking account in a bank branch te ...
- How To Kickstart An Email Marketing Campaign
Around the Net in Email, Ray Schultz - Friday, January 25, 2019
Email marketing is sometimes done on a hit-and-miss basis. Wayne Elsey explai ...
- Five Tips For Building An Email List
Around the Net in Email, Ray Schultz - Friday, January 25, 2019
Creating a good email marketing list is a long-term endeavor. Here a ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- Corrupt Creative: The Top Ten Phishing Subject Lines Of 2018
Email Insider, Ray Schultz - Thursday, January 24, 2019
Each of these successful gems falls into one of five categories: deliver ...
- Unilever's Pukka Herbs Hires Gravity Road
Around the Net In MAD London, Sean Hargrave - Wednesday, January 23, 2019
Pukka Herbs, the Unilever-owned tea and herbal drinks brand, has appointed t ...
- Diet Coke Launches Edgier 'Because I Can' Creative
Marketing Daily, Karlene Lukovitz - Wednesday, January 23, 2019
New TV/digital spots intro two new flavors, show young consumers fueling themselv ...
- Why Email Is The Hot New Channel
Around the Net in Email, Ray Schultz - Sunday, January 20, 2019
Email is the only guaranteed delivery option for brands trying to rea ...
- Beyond CTR -- Four Ways To Bridge The Creativity Chasm
MAD London, Peter Falcone - Monday, January 14, 2019
Machine-learning could help advertisers show that evaluating winning creative is not ...
- The Creative Dilemma: It's Not All About Data
Marketing Insider, Vivek Sharma - Monday, January 14, 2019
I predict marketers will shift attention back to how they can pa ...
- What's Your Favorite GEICO Ad?
Mediapsssst, Richard Whitman - Monday, January 7, 2019
That's the question The Martin Agency asks in a new campaign f ...
- How To Write B2B Subject Lines By Personality Type
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
B2B marketers must appeal to four personality types: assertive, amiable, expressive a ...
- Gap Offers 75% Discount In Email Blast
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
Gap has sent an email offering customers 75% off sales items a ...
- The Email Experience Depends On Functional Design
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
Personalized emails are not enough to connect subscribers with your brand. Emai ...
- Creative Ways To Send Videos Via Email
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
Words are important when using email to distribute videos. To start wit ...
- Banking For Juveniles: Financial Jargon Confuses Readers, Study Finds
Email Insider, Ray Schultz - Thursday, January 3, 2019
Do you know what "bespoke-tracking-error-levels" means? Welcome to the world of b ...
- 'Goop' Taps Pedzwater As First Creative Director
Publishers Daily, Melynda Fuller - Wednesday, January 2, 2019
Pedzwater will be responsible for the visual and brand identity of t ...
- WW Launches New Campaign, Adds Brand Ambassadors
MAD, Steve McClellan - Friday, December 28, 2018
The campaign, from Anomaly, is called "For Every Body," and will featu ...
- How To Create Non-Pushy Cart Abandonment Emails
Around the Net in Email, Ray Schultz - Thursday, December 27, 2018
Cart abandonment emails can persuade consumers to come back and complete t ...
- 'The Atlantic' Hires Design Team, Dance Media Taps New Publisher-CRO
Publishers Daily, Sara Guaglione - Wednesday, December 26, 2018
The Atlantic has hired design team Peter Mendelsund and Oliver Munday ...
- It's Time For A Holiday Flash Sale Email
Around the Net in Email, Ray Schultz - Monday, December 24, 2018
Retailers can boost year-end revenue with a holiday flash sale that rewar ...
- 10 Tips For Christmas Email Marketing
Around the Net in Email, Ray Schultz - Friday, December 21, 2018
Christmas emails should reflect the festive spirit of the holiday. In additio ...
- Marketing Twofer: Email And Direct Mail Work Best Together, Study Finds
Email Insider, Ray Schultz - Friday, December 21, 2018
A joint email and direct mail campaign pulls six times the increment ...
- American Express Takes Top EIS Email Award
Email Marketing Daily, Ray Schultz - Friday, December 21, 2018
Your Business By The Numbers campaign takes Best in Show as t ...