- The Value Of Brand Values: How Firms Proclaim Them In Emails
Email Insider, Ray Schultz - Friday, July 5, 2019
Companies want input on how to focus on values like sustainability ...
- The Next Step In Email Animation
Around the Net in Email, Ray Schultz - Wednesday, July 3, 2019
Brands can feature animation in their emails, using APNG an extension ...
- Jack Daniel's Owner Calls Global Creative Reviews
Around the Net In MAD London, Sean Hargrave - Tuesday, July 2, 2019
Brown-Forman has announced global creative reviews for its portfolio of spirits brand ...
- GDPR=Better Email Deliverability In Legal And Pro Service Sectors
Email Insider, Ray Schultz - Friday, June 28, 2019
Email delivery rates have risen in Europe and North America in mo ...
- Email Says Jerry Lewis, Dead Since In 2017, Will Celebrate Pride Day
Around the Net in Email, Ray Schultz - Thursday, June 27, 2019
A PR email contained a mangled subject line saying that “Jerry Lew ...
- Nine Email Campaign Strategies For Retailers
Around the Net in Email, Ray Schultz - Thursday, June 27, 2019
Email produces conversion rates of up to 50% for retailers. Here a ...
- Grant's And Tullamore Dew Pick Uncommon For Creative
Around the Net In MAD London, Sean Hargrave - Thursday, June 27, 2019
Uncommon Creative Studio has picked up the global creative brief for Tullamo ...
- Five Great Re-Engagement Emails
Around the Net in Email, Ray Schultz - Wednesday, June 26, 2019
Brand emails are often pushed to the trash. And those customers ha ...
- Duration Weighting Could Lead To Better Creative
Media Insider, Cory Treffiletti - Wednesday, June 26, 2019
Duration weighting provides an opportunity for the media and creative to ...
- Tips For Fledgling Email Marketers
Around the Net in Email, Ray Schultz - Monday, June 24, 2019
Nobody wants to be called an amateur or a newbie. But f ...
- 10 Ways To Improve Your Click-Through Rate
Around the Net in Email, Ray Schultz - Monday, June 24, 2019
Consumers receive dozens — or hundreds — of marketing emails per da ...
- Tests Show Emojis Don't Work In B2B Subject Lines
Email Marketing Daily, Ray Schultz - Monday, June 24, 2019
The study by Outreach contradicts some earlier findings, prompting the firm ...
- WPP's Mindshare Takes Media Network Of The Year Honors At Cannes
MAD, Steve McClellan - Friday, June 21, 2019
Starcom was runner-up and MediaCom, last year's winner, was third. ...
- Havas Group Buys L.A. Agency Battery
MAD, Steve McClellan - Thursday, June 20, 2019
The six-year-old agency will become part of Havas' Annex agency network. ...
- Wayfair's Triggered Email Series: A Case Study
Around the Net in Email, Ray Schultz - Wednesday, June 19, 2019
Wayfair is sends a series of marketing emails triggered by shopper behavio ...
- Presidential Hopefuls Like Long Email Subject Lines
Around the Net in Email, Ray Schultz - Wednesday, June 19, 2019
Political candidates are sending emails with increasingly verbose subject lines. For instanc ...
- Award-Winning Ads Are Becoming Less Effective
Around the Net In MAD London, Sean Hargrave - Wednesday, June 19, 2019
Don't tell anyone hoping to pick up an award in Cannes th ...
- Let Intent-Based Marketing Fuel Creative
MAD, Burcu Agma - Tuesday, June 18, 2019
CANNES, FRANCE--This year the Cannes Lions Festival Of Creativity s making ...
- On The Beach At Cannes: Getting Creativity 'Right'
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE -- Creativity is everywhere but getting it 'right' for markete ...
- Gym Hit For Email That Tells Members To Pinch Their 'FAT'
Around the Net in Email, Ray Schultz - Monday, June 17, 2019
Anytime Fitness, a UK gym chain, is being criticized for purported bo ...
- Phrasee Adds Global Email Performance Dashboard
Email Marketing Daily, Ray Schultz - Monday, June 17, 2019
The new tool displays uplift and revenue forecasting to help marketers avo ...
- Publicis' Law: Adland Transformation Should Be Driven By Creatives
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separat ...
- 3 Things To Look Out For At Cannes This Year
MAD London, Nick Beck - Friday, June 14, 2019
From tech titans to the rise of "out-housed" in-housing, what's in sto ...
- Take A Risk -- Use Diverse Language In Email Copy
Around the Net in Email, Ray Schultz - Thursday, June 13, 2019
Trying to control uncertainty in marketing is a fool’s errand. Email copywrite ...
- Premier League Selects FCB Inferno For Creative
Around the Net In MAD London, Sean Hargrave - Thursday, June 13, 2019
The Premier League has appointed FCB Inferno as its creative agency, "Campaig ...
- M&C Saatchi And The7stars Form M&C7
Around the Net In MAD London, Sean Hargrave - Wednesday, June 12, 2019
M&C Saatchi and the7stars are forming a partnership to help brands ali ...
- William Hill Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
Gambling business William Hill is calling a creative review, "Campaign" reveals. Ba ...
- Virgin Experience Days Picks Atomic London
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
Atomic London has been picked by Virgin Experience Days to be i ...
- Deliveroo Is On The Hunt For Global Creative Agency
Around the Net In MAD London, Sean Hargrave - Friday, June 7, 2019
Deliveroo is looking for a global creative partner. "Campaign" writes that Wied ...
- Carter's Accused Of Sending Emails With False Subject Lines
Email Marketing Daily, Ray Schultz - Friday, June 7, 2019
The retailer promised "50-70% OFF EVERYTHING" -- but that was misleading, ...