- Open Sezmi: New Digital Cross-Platform Service Debuts
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2010
A new digital broadcasting/cable/broadband programming service, Sezmi, is starting up operation tod ...
- Kellogg Increases 2010 Ad Spend, Triples Social Media
MediaDailyNews, David Goetzl - Wednesday, February 17, 2010
Multiple marketers, including Kraft, have recently spoken about lower pricing helping ...
- Wang Tapped As ABC Sales Chief
MediaDailyNews, David Goetzl - Wednesday, February 17, 2010
Geri Wang, the head of prime-time sales at ABC for nearly ...
- Time Warner: Positive 4Q, TV Revs Up 4%
MediaDailyNews, Wayne Friedman - Wednesday, February 3, 2010
As part of its upbeat fourth-quarter earnings picture, Time Warner took ...
- NBCU: Olympic Research Lab Charts Consumer Behavior
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
Following its initial single-source audience research effort during the 2008 Beijing Olympic ...
- NBC Partners On Initiative To Measure Cross-Platform Olympics Viewing
Online Media Daily, Gavin O'Malley - Thursday, January 28, 2010
NBC Universal on Thursday announced plans to conduct broad research into consum ...
- Velti Launches Integrated Mobile Planning Platform
Online Media Daily, Gavin O'Malley - Monday, January 11, 2010
London-based mobile marketing company Velti on Monday launched a new online platfo ...
- Disney KeyChest Expands Entertainment
Around the Net In Media, Fern Siegel - Wednesday, January 6, 2010
The Walt Disney Co. unveiled a technology called KeyChest to enable consume ...
- Cross-Media Case Study: Happy Meals
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
"Integrity" is not exactly a word that rolls off the tongue. It ...
- Cross-Media Case Study: God, Family, Football, and Facebook
OMMA Magazine, Joan Voight - Friday, May 14, 2010
University of Florida's former star quarterback Tim Tebow and his evangelical missiona ...
- Cross-Media Case Study: Block-by-Block
OMMA Magazine, Joan Voight - Friday, May 14, 2010
In a tech-crazed, gizmo-loaded world, it's not particularly easy to peddle plast ...
- Picking Up the Social Pieces
OMMA Magazine, Tanya Gazdik - Monday, March 1, 2010
Think you know what integrated marketing is? Think again. While 2009 w ...