- Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2010
In a move that will enable the burgeoning digital out-of-home media marketpla ...
- Consumers Prefer Internet To TV By Slim Margin
Around the Net In Media, Fern Siegel - Sunday, April 11, 2010
If you had to choose between watching TV and surfing the We ...
- Y&R, FSN Create Client-Sponsored Shows
MediaDailyNews, Fern Siegel - Friday, April 9, 2010
Young & Rubicam has joined with Fox Sports Net to develop ...
- SiriusXM To Carry MSNBC
MediaDailyNews, - Wednesday, April 7, 2010
Sirius XM Radio and MSNBC announced that beginning April 12, the satcast ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
- Guild Recognizes Cross-Platform Producers
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, April 7, 2010
Potentially inspiring greater creative innovation across multiple platforms, the Producer's Guild ...
- TargetSpot Signs Cox Media For Web Radio Ads
MediaDailyNews, Erik Sass - Tuesday, April 6, 2010
The pace of deal-making in the online radio arena isn't letting u ...
- Is iPad King of All Media?
Around the Net In Media, Fern Siegel - Sunday, April 4, 2010
When Apple's iPad arrives at market on April 3, it will ha ...
- The World Of Cross-Channel Analytics
Marketing Daily, Laura Patterson - Monday, April 5, 2010
This ability to overlay many complex layers of data in order ...
- Bay Citizen News Org Debuts In May
Around the Net In Media, Fern Siegel - Wednesday, March 31, 2010
The Bay Citizen, the nonprofit news organization, will launch operations May 2 ...
- Univision, Impremedia Partner For Content
Around the Net In Media, Fern Siegel - Wednesday, March 31, 2010
Univision Interactive Media, the digital division of the Univision Communications, is partneri ...
- TWC Offers Yankees Network For Online Viewing
MediaDailyNews, - Tuesday, March 30, 2010
Starting this baseball season, Time Warner Cable is offering subscribers who alrea ...
- Public Broadcasting Funds Local Journalism Centers
MediaDailyNews, - Thursday, March 25, 2010
The Corporation for Public Broadcasting announced funding for a major journalism initiati ...
- MTV Integrates Foursquare's Gaming Tool
MediaDailyNews, David Goetzl - Tuesday, March 23, 2010
MTV Networks said it has an agreement with "location-based" Foursquare to u ...
- Icahn's Wide Screen: Wants Total Takeover of Lionsgate
MediaDailyNews, Wayne Friedman - Friday, March 19, 2010
After a year of somewhat less hostile moves against Lionsgate, billionaire invest ...
- The Power of Integration
MediaDailyNews, Steph Sebbag - Thursday, March 11, 2010
In a world saturated with advertising and marketing messages, it is critic ...
- TW's Jeff Bewkes Bullish On Media, Advertising
MediaDailyNews, Wayne Friedman - Tuesday, March 9, 2010
Time Warner's Jeff Bewkes says the advertising business is good -- rig ...
- O'Ferrall Named Digital Chief At MTV Networks
Online Media Daily, - Monday, March 8, 2010
MTV Networks International this morning named Philip Bourchier O'Ferrall senior vice president-digit ...
- MSLO Greenlights 'Help Me, Martha'
MediaDailyNews, David Goetzl - Thursday, March 4, 2010
The last time Martha Stewart and Mark Burnett partnered on a reali ...
- Media Trends: Web-To-TV Gains Popularity
MediaDailyNews, David Goetzl - Wednesday, March 3, 2010
New research indicates the long-held promise of TV/Internet convergence is slowly gaini ...
- ESPN's Triple Threat: XP Measures Cross-Media
MediaDailyNews, Wayne Friedman - Wednesday, March 3, 2010
ESPN will be launching a cross-platform research effort, ESPN XP, in t ...
- Here Media Names Rosten VP, Integrated Marketing
MediaDailyNews, - Tuesday, March 2, 2010
Here Media has promoted Carrie Rosten to vice president, integrated marketing. ...
- Westwood One, Harpo Radio Distribute King, Oz
MediaDailyNews, Fern Siegel - Monday, March 1, 2010
Westwood One and Harpo Radio signed a multi-year partnership to distribute "T ...
- Disney Uses Comics, Games To Capture Boys
Around the Net In Media, Fern Siegel - Friday, February 26, 2010
Disney Chief Executive Officer Robert Iger is on a spending spree ...
- Cablevision Launches Web-To-TV Service
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2010
Long Island, NY-based Cablevision Systems has announced a new wireless digital servi ...
- Meredith Names Gallon CAO, Ups Execs
MediaDailyNews, - Wednesday, February 24, 2010
Meredith Corp. named Frank Gallon as Chief Administrative Officer of Meredith Integrat ...
- Olympic Ads Pay Off For Marketers, NBC
MediaDailyNews, Wayne Friedman - Tuesday, February 23, 2010
NBC's media research for the Vancouver Olympics has reaped big rewards, sa ...
- BIA: Local Ads Will Rebound In '12, Political Ads Will Aid Trad Media
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
Local advertising will see a rebound --- but not until 2012, accordi ...
- ZenithOptimedia Extends Newcast To U.S.
MediaDailyNews, Fern Siegel - Monday, February 22, 2010
ZenithOptimedia has launched Newcast, a division that reaches beyond traditional media ...
- HBO Brings FunnyorDie.com To TV
Around the Net In Media, Fern Siegel - Friday, February 19, 2010
At midnight Friday HBO will premiere "Funny or Die Presents," a n ...