- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- 'Burn Notice,' DC Comics Launch 'New Day'
MediaDailyNews, David Goetzl - Friday, June 24, 2011
USA is launching what it terms an "interactive multiplatform" comic series affiliat ...
- Southern Comfort Lime Launches Social Hub
Marketing Daily, Karlene Lukovitz - Wednesday, June 22, 2011
The concept: Helping SoCo fans to plan and interact throughout their nigh ...
- GfK MRI, comScore Partner For New Database
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
Two leading media research companies, GfK MRI and comScore, have partnered ...
- Reid Joins Cox Media Group
MediaDailyNews, - Thursday, June 23, 2011
Katie Reid will join Cox Media Group revenue team as a seni ...
- Discovery Enlists Art, Science Luminaries For Curiosity.com
MediaDailyNews, David Goetzl - Monday, June 20, 2011
As Discovery Channel gears up for the launch of its sprawling "Curiosit ...
- Hockey Superheroes Coming To An NBC Channel
Marketing Daily, Karl Greenberg - Thursday, June 16, 2011
Guardian Media Entertainment will join in an equity partnership with NBC Univers ...
- Upfront: Wait Until Next Year
MediaDailyNews, David Verklin - Thursday, June 16, 2011
Since I'm not known for being coy, let me make the fir ...
- Media Buyers: Clients Still Spending, But Cautious
MediaDailyNews, David Goetzl - Wednesday, June 15, 2011
Unemployment may remain high and consumer confidence middling, but top media-buying executiv ...
- 'National Journal,' CBS Team for Election '12 Coverage
MediaDailyNews, - Wednesday, June 15, 2011
National Journal and CBS News have formed a new partnership for multiplatfo ...
- Estimated 33% of Viewers Multitask While Watching TV
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
About one-third of U.S. viewers multitask while watching TV from live ...
- Set-Top Think Tank Wants To Improve Connected TV Experience
MediaDailyNews, David Goetzl - Monday, June 13, 2011
The Collaborative Alliance Set-Top-Box Think Tank is studying the consumer usage ...
- Ad Revs Perk Up 4.4%, Cable TV Spend Skyrockets
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
The U.S. advertising economy continued to grow in the first quarter ...
- Tribune Unveils New Metadata TV Viewing Guides
MediaDailyNews, Erik Sass - Monday, June 13, 2011
Tribune Media Services is now offering two new packages of metadata f ...
- Avail-TVN Begins Multi-Screen Video Trials
Online Media Daily, - Monday, June 13, 2011
Digital media services company Avail-TVN says its multi-screen video service, called AnyVie ...
- Nielsen Catalina Names Wood CRO
MediaDailyNews, - Wednesday, June 8, 2011
Nielsen Catalina Solutions, the joint venture of Nielsen Co. and Catalina Marketin ...
- Thomas Heads Sales For WPXI-TV, Pittsburgh
MediaDailyNews, - Tuesday, June 7, 2011
Cox Media Group's WPXI-TV in Pittsburgh has hired Cedric Thomas as i ...
- Roll 'Em: Hulu Partners With Miramax
Online Media Daily, Gavin O'Malley - Wednesday, June 1, 2011
On the heels of a similar deal with Netflix, Hulu has partner ...