- 4 Predictions For 2016: Accordant's Art Muldoon & Matt Greitzer On Programmatic Going X-Channel
RTBlog, Tobi Elkin - Monday, December 7, 2015
RTBlog reached out to Art Muldoon and Matt Greitzer, co-founders of Accorda ...
- Small Businesses: Four Steps To Enhance Real-Time Marketing
Marketing Insider: Cross-Channel, Amit Khanna - Monday, November 30, 2015
Here are four steps for small businesses to enhance real-time marketing strategi ...
- 6 Predictions For 2016: Conversant's Raju Malhotra Says One View Of Consumers Coming
RTBlog, Tobi Elkin - Monday, November 30, 2015
Raju Malhotra is SVP of products at Conversant, a company that offe ...
- New Tech Tracks Ads Cross Device, Raises Privacy Concerns
MediaDailyNews, Laurie Sullivan - Wednesday, November 25, 2015
Ultrasonic pitches embedded into TV commercials or in ads served in ...
- Sizmek Expands Cross-device Targeting Worldwide
Mobile Marketing Daily, Ben Frederick - Monday, November 23, 2015
Open ad management platform Sizmek announced a partnership with Tapad to expa ...
- SYNC Retargets TV Audiences On Mobile Devices
Mobile Marketing Daily, Ben Frederick - Monday, November 23, 2015
SYNC, a spinoff of second-screen television software company Visiware, has announced t ...
- Prep & Predictions: TubeMogul's Keith Eadie On 6 Things You Need To Know For 2016 About CTV & More
RTBlog, Tobi Elkin - Tuesday, November 24, 2015
I've been chatting with smart people at TubeMogul, the demand-side platform, a ...
- The Holiday Shift: Think Earlier, Global And Mobile
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, November 23, 2015
In the weeks ahead, retailers need to promote on mobile, and wo ...
- DAA Issues Guidelines To Help Brands Understand Ad Obligations
Mobile Marketing Daily, Ben Frederick - Monday, November 16, 2015
The Digital Advertising Alliance (DAA) has released initial guidance regarding the u ...
- DataXu Expands Global Footprint Into Asia-Pacific
Real-Time Daily, Tobi Elkin - Tuesday, November 17, 2015
DataXu, a provider of programmatic marketing software for brands and agencies, ...
- Let Millennials Disrupt The Sequence Of #Agencylife
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, November 16, 2015
Everything that used to happen in a sequence now happens all ...
- Digital Advertising Alliance Extends Privacy Rules To Cross-Device Tracking
PolicyBlog, Wendy Davis - Monday, November 16, 2015
Ad networks, publishers and other companies that collect data from someone's lapt ...
- VideoAmp Raises $15 Million To Up Product Development, Staff
Mobile Marketing Daily, Ben Frederick - Thursday, November 12, 2015
VideoAmp, a Santa Monica-based cross-screen tech company, has raised an additional $ ...
- Xaxis Targets Voters With Personalized Ad Product
Real-Time Daily, Felicia Greiff - Monday, November 9, 2015
Programmatic advertising platform Xaxis is launching a new product called Xaxis Politic ...
- Vizio's Smart TVs Share Users' Viewing Histories With Advertisers
Around The Net in Daily Online Examiner, Wendy Davis - Monday, November 9, 2015
Vizio's Smart TVs are tracking people's viewing habits and sharing that da ...
- Why Mobile Is Driving A Cross Channel Holiday Strategy
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, November 9, 2015
Now that nearly 60% of the U.S. population owns a smartphone, the ...
- Salesforce Marketing Cloud Expands With New Email Solutions
Email Marketing Daily, Jess Nelson - Thursday, November 5, 2015
Salesforce Marketing Cloud inked a partnership with digital marketing platform OtherLevels ...
- Video May Be Everywhere, But Industry Debate Finds It's Not Necessarily Equal (Sort Of)
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2015
All screens are not necessarily equal, according to a debate of t ...
- Small Agency Confidential: Bootstrapping Your Pre-Planning Resources
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, November 2, 2015
I find that changing up my ideas and trading them in f ...
- Sizmek Launches HTML5 Single-tag Responsive Ad Feature
Mobile Marketing Daily, Ben Frederick - Thursday, October 29, 2015
As brands and agencies begin to dip their toes into the wate ...
- Surviving The Cross-Channel Haunted House
Marketing Insider: Cross-Channel, Dan Swartz - Monday, October 26, 2015
Today's cross-channel challenges are comparable to making your way through a haunt ...
- Sky Launches Sky Advance For Cross-Platform Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, October 21, 2015
Sky's media sales arm has kicked off its IAB Digital Upfronts activi ...
- Three Considerations As Marketing Spend On Technology Skyrockets
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, October 19, 2015
As marketing transforms into a primarily data-driven practice, businesses need to understa ...
- How Hawaii Keeps The Aloha Spirit Alive
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 12, 2015
A few years back, the airline took over the Island of Manhatt ...
- Beintoo Partners With Tapad For Cross-Device Audience Extension
Mobile Marketing Daily, Ben Frederick - Tuesday, October 6, 2015
Beintoo, a mobile tech company, has announced a partnership with Tapad, ...
- A User's Guide to Cross-Channel Concepting
Marketing Insider: Cross-Channel, Shaun Quigley - Monday, October 5, 2015
The typical path to get to big ideas has been to perfe ...
- Cross-Channel Campaign Study Confirms Integrated Data Required For Success
MediaDailyNews, Laurie Sullivan - Monday, October 5, 2015
Poor data integration sabotages cross-channel campaigns, and few companies have made t ...
- Consumers To Retailers: Prove You Know Me Better
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Retailers are obsessed with connecting with consumers online, but as the holid ...
- Online Video Advertising Isn't Just Like TV
Online Video Daily, Michael Goefron - Friday, October 2, 2015
Because consuming TV content is not a lean-back experience when it's view ...
- Trust In Advertising Is Unchanged, Word Of Mouth Gets Best Results
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2015
Little has changed for consumers when looking at worldwide "trust" in advertisin ...