- Mobile Is The Future! (Or Maybe Just The Present)
Mobile Insider, P.J. Bednarski - Thursday, October 1, 2015
Virtually every panel at Advertising Week gets down to being about t ...
- It's Time For Better Attribution Solutions
MediaDailyNews, Rahul Bafna - Thursday, October 1, 2015
Modern marketers must consider multiple touch-points, channels, and devices in the pa ...
- Search's Zigzag Approach Could Cost Google Ad Dollars, Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2015
A study conducted by International Data Corporation on behalf of YP, present ...
- Mobile Is The Future! (Or Maybe Just The Present)
VidBlog, P.J. Bednarski - Tuesday, September 29, 2015
Virtually every panel at Advertising Week gets down to being about t ...
- It's Time For A Commerce Approach To Media
Marketing Insider: Cross-Channel, Jason Goldberg - Monday, September 28, 2015
Commerce media dictates that we create unique content and messaging for a ...
- Qriously Teams Up With Drawbridge For Cross-Device Partnership
Mobile Marketing Daily, Ben Frederick - Wednesday, September 23, 2015
London-based data and advertising platform Qriously announced a partnership with cross-device te ...
- Where's The Big Idea?
Marketing Insider: Cross-Channel, Sean Baker - Monday, September 21, 2015
Customers are dipping in and out of contact with your brand ...
- ComScore Intros Xmedia Digital Cross-Platform Measure
Around the Net in Video, P.J. Bednarski - Monday, September 14, 2015
Media measurement company comScore introduced Xmedia a new product that measures conte ...
- Cross-Channel Engagement: The Next Big Thing In CPG
Marketing Insider: Cross-Channel, Assaf Henkin - Monday, September 14, 2015
Brands that have the foresight to plan for cross-channel media activation ...
- CNN To Offer Free Stream Of Republican Presidential Debate
Around the Net In Media, Gavin O'Malley - Wednesday, September 9, 2015
Cord-cutters, rejoice! CNN says it plans to stream the next Republican presidenti ...
- Making Email A Shiny New Object. Again.
Marketing Insider: Cross-Channel, Dan Swartz - Tuesday, September 8, 2015
There's a huge opportunity to make your email efforts and data ...
- Taking A Sneak Peek At Comcast's 'Watchable'
Around the Net in Video, P.J. Bednarski - Thursday, September 3, 2015
Comcast hasn't talked much publicly about its planned Watchable online video servic ...
- Average Brit Spends Nearly Three Hours Online Per Day
Around the Net In MAD London, Sean Hargrave - Wednesday, September 2, 2015
The average Briton actively spends nearly three hours online a day acro ...
- Let's Not Allow Fragmented To Mean Fractured
Marketing Insider: Cross-Channel, Anupam Tewari - Monday, August 31, 2015
Leading brands conceive of, and create, brand experiences that seem all t ...
- Millennials Driving Demand In Health And Wellness Through Mobile, Says Yahoo
Mobile Marketing Daily, Ben Frederick - Friday, August 28, 2015
Although Millennials are earning less than previous generations, they are spending mo ...
- The Missing Link: No Single Source Of Truth
Marketing Insider: Cross-Channel, Katrin Ribant - Monday, August 24, 2015
The only way to truly integrate all technologies in your Marketing Technolo ...
- NBC Universal Takes $200M Stake In BuzzFeed
Around the Net in Video, P.J. Bednarski - Tuesday, August 18, 2015
Confirming rumors, Comcast’s
NBCUniversal said today it will make a $200 million equi ...
- For Better Results, Ask Tougher Questions
Marketing Insider: Cross-Channel, Stacia Hanley - Monday, August 17, 2015
Use these questions as fodder for unfolding a more interesting and authent ...
- Millennial TV Viewing Strong, Says CBS
MediaDailyNews, Wayne Friedman - Tuesday, August 11, 2015
New early research from CBS shows almost one-quarter of viewing of broadca ...
- CBS's Poltrack: If Only People Would Stop Using DVRs
Around the Net in Video, P.J. Bednarski - Tuesday, August 11, 2015
Within 5 years, more sophisticated measurements will prove that the audience f ...
- The Talk Of The Town: Cross-Channel Attribution
Marketing Insider: Cross-Channel, Viviane Wanderley - Monday, August 10, 2015
Cross-channel attribution is not going to answer all of our questions b ...
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
RTBlog, Tyler Loechner - Monday, August 10, 2015
The audiences watching TV and digital video are (mostly) the same, ...
- comScore Validates Measurement For Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
Third-party ad validation for some Google products got a shot in t ...
- Motor Trend Sees A New Print Version For 'Roadkill'
Around the Net in Video, P.J. Bednarski - Tuesday, August 4, 2015
This is apparently the first YouTube channel that is going to beco ...
- Testing Your Cross-Channel Crisis Communications System
Marketing Insider: Cross-Channel, Molly K. Watson - Monday, August 3, 2015
It's critical to make sure your entire team has a clear understandi ...
- AudienceScience Launches Cross-Device Targeting Technology
Real-Time Daily, Tyler Loechner - Thursday, July 30, 2015
AudienceScience, a demand-side platform that services brands and marketers directly, will th ...
- Is Deep Linking The New Digital Marketing Battleground?
Marketing Insider: Cross-Channel, Aaron Harvey - Monday, July 27, 2015
While iOS9's search features are still nascent, they have the potential ...
- Conversion Logic Adds LiveRamp Data To Attribution Platform
Real-Time Daily, Tyler Loechner - Tuesday, July 21, 2015
Attribution firm Conversion Logic, a company that exited its beta phase ju ...
- Storyboarding The B2B Experience
Marketing Insider: Cross-Channel, Bob Barr - Monday, July 20, 2015
Storyboarding has become a concept practiced by many successful brands. What beg ...
- Former Apple Exec Crawford Joins Drawbridge As COO
Around the Net in Real-Time, Tyler Loechner - Monday, July 13, 2015
Drawbridge, a cross-device programmatic ad platform, has landed its first chief operati ...